Google Data

Starting today, we will begin rolling out updates to your Impression Share metrics, which include new ad group-level impression share metrics as well as revised campaign-level impression share metrics.  We’ve also changed the frequency with which …

Since introducing Dynamic Search Ads in beta in October, we’ve seen questions from around the web asking about real-world performance and recommendations for implementation. Today we’re grateful to share the perspectives of Matt Mierzewski and Jen …

More and more people are falling in love with Valentine’s Day. According to a recent survey by ORC International, Valentine’s Day is now the number two gift giving holiday, right behind Christmas, with 88% of Americans saying they plan on giving a …

We heard your feedback that you want Automated Rules to be even more flexible and useful, so we rolled out two improvements – increased rule limit to 100 and the ability to undo changes made by a rule.1. Increased rule limit to 100We increased the numb…

Based on advertiser requests, we will soon offer ad group level impression share metrics for the Search and Display Networks. Once released, you can use ad group impression share data to, for example, better identify high performing ad groups that aren…

Brits, Aussies, and Kiwis: see what Americans have been buzzing about for weeks!We launched a new look for the AdWords Help Center and it’s now available in your countries! Since we introduced it in the U.S. just a few weeks ago, thousands of AdWords u…

We’re pleased to announce that professor registration for the 2012 Google Online Marketing Challenge (GOMC 2012), our global student competition, is now open!Student registration, however, will open January 31, 2012. In order for student teams to par…

Think With Google’s December Adventure finishes this week with tips on measurement and analytics. We hoped you enjoyed our insights and daily tips this month on the Think with Google Plus Page. If you missed them or wanted to review, here are the previ…

Last month we introduced Google+ Pages to provide a new way for you to build a public identity on Google+. We’ve been listening closely to your feedback and today we’re introducing several new tools and controls to help you better manage your page…

Think With Google’s December Adventure finished its third week with a focus on display and trends from 2011.Here are the five insights and tips we covered this week:Click on the titles to view the original posts and comments.#1. Monday: Rich …

Is your online campaign performing as well as it could be? Do you want to get more out of your digital marketing campaigns and increase your ROI?We’ve heard from many of our users that with so much data, it can be hard to know where to begin. If you

Think With Google’s December Adventure continued this week with a focus on mobile.Here are the four mobile-related insights and tips we covered this week (and a fun factoid):Click on the titles to view the original posts and comments.#1 Monday: Searc…

If you’re focused on conversions and CPA (cost-per-acquisition), you may already be using Conversion Optimizer or Enhanced CPC to optimize your campaigns to get you more conversions at a lower cost. To ensure that your campaign settings are also in l…

Each day, people watch more than 3 billion videos on YouTube – the equivalent of every American watching about 9 videos a day. U.S. online consumers now spend as much time online as they spend watching TV. With the consumer shift to online media consum…

In March, we introduced the +1 button on search results to make it easier for people to get recommendations from the people they trust right when they’re searching. Then in early October we expanded that to include Google Display Network ads across …