March 9th, 2011 | by Trevor Claiborne | published in Google Website Optimizer
UTI revved up their conversion rate with Google Website Optimizer. By conducting rigorous testing, making design improvements to their landing pages, and increasing AdWords investment to capitalize on their higher conversion rates, UTI cut their cost-…
January 5th, 2011 | by Trevor Claiborne | published in Google Website Optimizer
Happy New Year fellow testers! We’ve just made a change to the Website Optimizer tags that will help your pages load faster, improve data accuracy, and eliminate tracking errors when tags are not fully loaded.The next time you go to create an experim…
January 5th, 2011 | by Trevor Claiborne | published in Google Website Optimizer
Happy New Year fellow testers! We’ve just made a change to the Website Optimizer tags that will help your pages load faster, improve data accuracy, and eliminate tracking errors when tags are not fully loaded.The next time you go to create an experim…
December 9th, 2010 | by Trevor Claiborne | published in Google Website Optimizer
Google Apps recently launched an improvement that made dozens of exciting Google services available to Google Apps users for the first time. As part of this launch, Google Website Optimizer is now available to our Google Apps users for free with their …
December 7th, 2010 | by Trevor Claiborne | published in Google Website Optimizer
Earlier this week we notified affected Website Optimizer users of a potential security issue with the Website Optimizer Control Script. If a website or browser has already been compromised by a separate attack, a hacker might also be able to execute ma…
December 7th, 2010 | by Trevor Claiborne | published in Google Website Optimizer
Earlier this week we notified affected Website Optimizer users of a potential security issue with the Website Optimizer Control Script. If a website or browser has already been compromised by a separate attack, a hacker might also be able to execute ma…
October 12th, 2010 | by Trevor Claiborne | published in Google Website Optimizer
A new online video training course is now available from lynda.com to help you get the most out of using Google Website Optimizer. It’s called Google Website Optimizer: Essential Training, and it’s created by David Booth of WebShare, one of our Webs…
October 12th, 2010 | by Trevor Claiborne | published in Google Website Optimizer
A new online video training course is now available from lynda.com to help you get the most out of using Google Website Optimizer. It’s called Google Website Optimizer: Essential Training, and it’s created by David Booth of WebShare, one of our Webs…
September 24th, 2010 | by Trevor Claiborne | published in Google Website Optimizer
In less than two weeks, Conversion Conference East will take place in Washington DC. Google Website Optimizer will be there along with Google Analytics. Conversion rate optimization is still a young discipline in the world of interactive marketing. The…
September 24th, 2010 | by Trevor Claiborne | published in Google Website Optimizer
In less than two weeks, Conversion Conference East will take place in Washington DC. Google Website Optimizer will be there along with Google Analytics. Conversion rate optimization is still a young discipline in the world of interactive marketing. The…
August 2nd, 2010 | by Trevor Claiborne | published in Google Website Optimizer
This guest post was contributed by Daniel Waisberg, the Founder and Editor of Online Behavior, a Marketing Measurement & Optimization website. Daniel looks at how you can use DoubleClick Ad Planner to find ideas for testing.Testing is probably the …
August 2nd, 2010 | by Trevor Claiborne | published in Google Website Optimizer
This guest post was contributed by Daniel Waisberg, the Founder and Editor of Online Behavior, a Marketing Measurement & Optimization website. Daniel looks at how you can use DoubleClick Ad Planner to find ideas for testing.Testing is probably the …
April 28th, 2010 | by Trevor Claiborne | published in Google Website Optimizer
Two great industry conferences are happening next week in San Jose: eMetrics and the Conversion Conference. Veterans of the industry will be familiar with eMetrics, but you may not know about the Conversion Conference.The Conversion Conference is a bra…
April 28th, 2010 | by Trevor Claiborne | published in Google Website Optimizer
Two great industry conferences are happening next week in San Jose: eMetrics and the Conversion Conference. Veterans of the industry will be familiar with eMetrics, but you may not know about the Conversion Conference.The Conversion Conference is a bra…
February 24th, 2010 | by Trevor Claiborne | published in Google Website Optimizer
Within the next two weeks, Google Website Optimizer will undergo a system upgrade. During this upgrade, Website Optimizer will be in maintenance mode. Your experiments will continue to run and collect data, and you’ll be able to view your reports….
