June 16th, 2009 | by Inside AdWords crew | published in Google Adwords
If you’d like more help getting started using AdWords, we’d like to show you the free Step by Step workbook that details the simple steps in building successful AdWords campaigns. The workbook breaks down advertising with AdWords into four steps:Organi…
June 11th, 2009 | by Inside AdWords Group | published in Google Adwords
By now you probably know that we’ve been working on a new interface for AdWords to help you save time managing your account and get even better results from your campaigns. We’ve built a number of new features that make managing your campaigns faster a…
June 10th, 2009 | by Inside AdWords crew | published in Google Adwords
Starting today, all AdWords Seminars for Success will be taught using the new AdWords interface. So, if you’ve been wanting some in-person instruction on how to best use the new AdWords interface or how to generally grow your campaigns, check out the s…
June 10th, 2009 | by Inside AdWords crew | published in Google Adwords
On Saturday, June 13th, 2009, the AdWords system will be unavailable from approximately 10 a.m. to 2 p.m. PDT due to system maintenance. While you won’t be able to sign in to your accounts during this time, your campaigns will continue to run as usual….
June 4th, 2009 | by Inside AdWords crew | published in Google Adwords
Today on New Interface Thursdays, we’ll take a quick look at the Ads tab in AdWords. The Ads tab lets you view and edit all of your ads, as well as check their status and performance. In the new AdWords interface, you have access to the Ads tab within …
June 2nd, 2009 | by Inside AdWords crew | published in Google Adwords
We’d like to share with you some upcoming, free Google webinars in June, ranging from general AdWords topics to topics geared specifically toward the travel and auto industries:AdWords ongoing UK webinar seriesAlong with a number of on-demand webinars …
June 1st, 2009 | by Inside AdWords Group | published in Google Adwords
We just released a new version of AdWords Editor with a few exciting updates. Increase efficiency with CSV import. Many advertisers have requested the ability to import CSV files in AdWords Editor, and we’re happy to announce this feature is now avail…
May 28th, 2009 | by Inside AdWords Group | published in Google Adwords
With more AdWords advertisers using the new interface each week, we’d like to take a moment to recap the topics we’ve covered on New Interface Thursdays these past two months.We started the series with a list of learning resources including the new AdW…
May 27th, 2009 | by Inside AdWords crew | published in Google Adwords
The current economy has been tough on businesses and customers alike, and it can be a lot harder these days to connect with more price-concious customers. To reach these customers, our internal team of AdWords optimizers has come up with 6 tactics that…
May 22nd, 2009 | by Inside AdWords crew | published in Google Adwords
A couple weeks ago we posted some upcoming Google webinars, and last week, Analytics Evangelist, Avinash Kaushik, led a discussion on the ‘Top 5 Things Marketers Can Do Now” in order to maximize ROI. We realize some of you may have missed the opportuni…
May 21st, 2009 | by Inside AdWords Group | published in Google Adwords
In this week’s post, we’ll take a deeper look into the Keywords tab in the new AdWords interface.The Keywords tab lists the keywords within your account. Just like in the previous AdWords interface, you can add, edit, and create new keywords on the Key…
May 20th, 2009 | by Inside AdWords crew | published in Google Adwords
Last quarter you gave us feedback on what you’d like to see on the blog, and many of you asked for more case studies on how other advertisers have succesfully used AdWords. Google has a site devoted to AdWords Success Stories, and today we’d like to hi…
May 19th, 2009 | by Inside AdWords crew | published in Google Adwords
In order to provide you with more visibility into the performance of your ads and to help you make more informed marketing decisions, we are expanding the Search Query Performance report to provide more granular insight into the queries that trigger yo…
May 14th, 2009 | by Inside AdWords crew | published in Google Adwords
Imagine opening your Sunday paper and seeing ads from a large supermarket chain that didn’t list actual products for sale; instead, they simply listed the categories of products available – offers like “Buy discount cola” and “Snacks on sale.” The ads …
May 14th, 2009 | by Inside AdWords crew | published in Google Adwords
Today on New Interface Thursdays we’ll be taking a look at customizable columns. Customizable columns are one of the ways that new AdWords interface helps you manage your campaigns more effectively. With customizable columns, you can select which metri…
