Google Webmaster Central

Update to Webmaster Tools Search Queries

February 3rd, 2011 | by Gary Illyes | published in Google Webmaster Central

Webmaster level: AllLast year we relaunched an exciting feature in Webmaster Tools: Search Queries, an analysis tool that visualizes your site’s presence in our search results. It has two main parts: an interactive graph, and a table containing detai…

Using Webmaster Tools like an SEO

January 26th, 2011 | by Wysz | published in Google Webmaster Central

Webmaster Level: Beginner to IntermediateWe on the Webmaster Central team aren’t SEOs, but that doesn’t stop me from pretending to be one! In our latest video, I’ll talk about utilizing some features in Webmaster Tools as though I were the SEO fo…

How to deal with planned site downtime

January 25th, 2011 | by Michael Wyszomierski | published in Google Webmaster Central

Webmaster level: Intermediate to AdvancedOnce in a while we get asked whether a site’s visibility in Google’s search results can be impacted in a negative way if it’s unavailable when Googlebot tries to crawl it. Sometimes downtime is unavoidable…

Understanding your Opportunities with AdSense

January 24th, 2011 | by Susan Moskwa | published in Google Webmaster Central

Webmaster Level: Beginner to IntermediateAs you’re working to increase your traffic with Webmaster Tools, did you know that you’re also able to monetize this traffic with Google AdSense? Google AdSense is a program that enables webmasters like you …

"It’s on Google! YAY!" – Getting webmaster help in our forum

December 28th, 2010 | by John Mueller | published in Google Webmaster Central

Webmaster level: allIt’s been a bit more than five years now that our Webmaster Help Forum has been up and running, helping webmasters around the world. Over the years, over tens of thousands of users have discussed various topics in well over 100,000 …

Sending Video Sitemaps Q&A holiday cheer

December 25th, 2010 | by Maile Ohye | published in Google Webmaster Central

Webmaster Level: Intermediate to AdvancedTo the fabulous, savvy audience that attended our Video Sitemap webinar several months ago, please accept our re-gift: a summary of your questions from the Video Sitemaps Q&A!To those who were unable to attend t…

Improving our help content: stocking stuffers in our Help Center

December 23rd, 2010 | by Michael Wyszomierski | published in Google Webmaster Central

Webmaster Level: AllWe provide lots of information for webmasters across many different channels — you can stay up to date with the latest features here on our blog, browse articles in our Help Center, have discussions in our forums (in 17 languages!…

Video Sitemaps & mRSS vs. Facebook Share & RDFa

December 23rd, 2010 | by Maile Ohye | published in Google Webmaster Central

Webmaster Level: Intermediate to AdvancedWhat are the benefits of submitting feeds like Video Sitemaps and mRSS vs. the benefits of Facebook Share and RDFa? Is one better than the other? Let’s start the discussion.Functionality of feeds vs. on-page m…

Ring in the new year with accessible content: Website clinic for non-profits

December 22nd, 2010 | by Michael Wyszomierski | published in Google Webmaster Central

Webmaster level: BeginnerCross-posted on the Google Grants BlogIn our previous post, we did some source code housekeeping — just in time for the holidays. But once users have landed on your site, how can you make sure they’ll know how to get around?…

Holiday source code housekeeping: Website clinic for non-profits

December 21st, 2010 | by Michael Wyszomierski | published in Google Webmaster Central

Webmaster Level: Beginner

Cross-posted on the Google Grants Blog

As the holiday season comes around, we all have a bit of housekeeping to do. This is precisely why we wanted to focus the second post in our site clinic series on cleaning up your source code. Throughout our analysis of submitted non-profit websites, we noticed some confusion about what HTML markup, or tags, to use where, and what content to place within them, both of which could have significant impact on users and how your website looks on the search results page.

Before you deck the halls, deck out your <title> elements

Out of all the submitted non-profit websites, 27% were misusing their <title> elements, which are critical in letting both Google and users know what’s important to your website. Typically, a search engine will display ~60 characters from your title element; this is valuable real estate, so you should use it! Before getting into the actual code, let’s first take a look at how a great title element from one of our submitted sites, Sharp, will appear in the search results page:

Ideally, a great <title> element will include the name of the organization, along with a descriptive tag line. Let’s take a look at some submitted examples:

Organization	<title> source code	User Friendliness	Tag Behavior
Sharp	<title>Top San Diego Doctors and Hospitals – Sharp HealthCare</title>	Best	Includes organization’s name and a descriptive tag line
Interieur	<title>Interieur 2010 – 15-24 October Kortrijk, Belgium</title>	Good	Includes the organization’s name and a non-descriptive tag line
VAMS International	<title>Visual Arts and Music for Society \| VAMS International</title>	Okay	Includes only the organization’s name

If you don’t specify a <title> tag, then Google will try to create a title for you. You can probably do better than our best guess, so go for it: take control of your <title> tag! It’s a simple fix that can make a huge difference. Using specific <title> tags for your deeper URLs is also important, and we’ll address that in our next site clinic post.

Keep an eye on your description meta tags

Description meta tags weren’t being utilized to their full potential in 54% of submitted sites. These tags are often used to populate the two-line snippet provided to users in the search results page. With a solid snippet, you can get your potential readers excited and ready to learn more about your organization. Let’s take another look at a good example from among the submitted sites, Tales of Aussie Rescue:

If description meta tags are absent or not relevant, a snippet will be chosen from the page’s content automatically. If you’re lucky and have a good snippet auto-selected, keep in mind that search engines vary in the way that they select snippets, so it’s better to keep things consistent and relevant by writing a solid description meta tag.

Keep your <h> elements in their place

Another quick fix in your housekeeping is assuring your website makes proper use of heading tags. In our non-profit study, nearly 19% of submitted sites had room for improvement with heading elements. The most common problem in heading tags was the tendency to initiate headers with an <h2> or <h3> tag while not including an <h1> tag, presumably for aesthetic reasons.

Headings give you the opportunity to tell both Google and users what’s important to you and your website. The lower the number on your heading tag, the more important the text, in the eyes of Google and your users. Take advantage of that <h1> tag! If you don’t like how an <h1> tag is rendered visually, you can always alter its appearance in your CSS.

Use alt text for images

Everyone is always proud to display their family photos come holiday season, but don’t forget to tell us what they’re all about. Over 37% of analyzed sites were not making appropriate use of the image alt attribute. If used properly, this attribute can:

Help Google understand what your image is
Allow users on text-only browsers, with accessibility problems, or on limited devices to understand your images

Keep in mind, rich and descriptive alt text is the key here. Let’s take another look at some of our submitted sites and their alt attribute usage:

Organization	Source Code	User Friendliness	Tag Behavior
Sponsor A Puppy	<img alt=”Sponsor a Puppy logo” src=…	Best: the alt text specifies the image is the organization’s main logo	Uses rich, descriptive alt text to describe images, buttons, and logos
Philanthropedia	<img alt=”Logo” height=…	Good: the alt text specifies the image is a logo, but does not further describe it by the organization or its behavior	Uses non-descriptive alt text for images, buttons, and logos, or uses alt text only sporadically
Coastal Community Foundation	<img src=”…”>	Not ideal: alt text not present	No use of alt text, or use of text that does not add meaning (often seen in numbering the images)

A little window shopping for your New Year’s resolution

Google has some great resources to further address best practices in your source code. For starters, you can use our HTML Suggestion Tool in Webmaster Tools. Also, it’s always a good practice to make your site accessible to all viewers.

Posted by Alexi Douvas and Jen Lee, Search Quality Team

Contributors: Aditya Goradia, Brandon Falls, Charlene Perez, Diara Dankert, Michael Wyszomierski, and Nelson Bradley

A helping holiday hand: Website clinic for non-profits

December 20th, 2010 | by Michael Wyszomierski | published in Google Webmaster Central

Webmaster Level: BeginnerCross-posted on the Google Grants BlogA New Year’s resolutionIn the spirit of the holidays, here at Google we wanted to take the time to help out those who spend their days making our world a better place: non-profit organiz…

New hacked site notifications in search results

December 17th, 2010 | by Maile Ohye | published in Google Webmaster Central

Webmaster level: AllToday we’ve added a new notification to our search results that helps people know when a site may have been hacked. We’ve provided notices for malware for years, which also involve a separate warning page. Now we’re expanding …

Webmaster Tools’ Holiday Update

December 10th, 2010 | by Jonathan Simon | published in Google Webmaster Central

Webmaster Level: AllJust in time for the holidays, the Webmaster Tools team has updated the “Search queries” and “Links to your site” features.Search queries with top pages:Throughout the past year we’ve made some significant changes to the search qu…

Controlling crawling and indexing now documented on code.google.com

November 24th, 2010 | by Jonathan Simon | published in Google Webmaster Central

Webmaster level: AllDo you know how Google’s crawler, Googlebot, handles conflicting directives in your robots.txt file? Do you know how to prevent a PDF file from being indexed? Do you know Googlebot’s favorite song? The answers to these questions (…

Petits fours in your search results

November 17th, 2010 | by Maile Ohye | published in Google Webmaster Central

Webmaster Level: AllRecently we made a change to show more results from a domain for certain types of queries — this helped searchers get to their desired result even faster. Today we’re expanding the feature so that, when appropriate, more queries …

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