Google Data

[Originally posted on the Google Agency Blog]We’re just as excited as you are to roll into Austin this year for South by Southwest Interactive 2012 for another Texas-sized festival packed with BBQ, margaritas, and the most exciting digital chatter of…

Image and video ads on the Google Display Network can have a strong impact on the success of your online marketing campaigns. These ads convey your messages in more engaging and memorable ways, enticing viewers to buy what you’re selling. The Display…

SMX West kicks off in San Jose, CA on Tuesday, February 28th, and Google will be there. We’ll have presenters covering both paid and organic search topics. Here are some highlights for our AdWords blog readers:Day one, 2/28/12 – Customized search res…

Are you interested in connecting with your customers in new ways? Join our live webinar on Tuesday, February 28th at 10am EST (3pm GMT) to learn more about how you can bring your business and your customers closer together using Google+.Key topics that…

We’ve added My Client Center support, so you can now run Automated Rules across multiple client accounts, to help you manage many accounts more quickly, easily and efficiently. To get started, simply click the “Automate” drop-down menu on the Per…

For the past three years the AdWords Help Forum has been a place where advertisers from all walks of life could come together and exchange ideas, advice and stories with other AdWords advertisers. It’s really awe-inspiring to see people helping people …

With many Americans spending as much time online as watching TV, media-savvy advertisers are turning to creative new formats to attract attention and customers. We recently surveyed more than 1,600 Americans aged 18-45 and got some interesting insights…

We’ve talked before about how useful ad sitelinks can be. They give users more options, and deliver advertisers more clicks. On average, the clickthrough rate is 30% higher for ads with sitelinks than those without. And we’ve continued experimenting wi…

Last January, we introduced a new way to manage changes across multiple campaigns with lists, starting with negative keyword lists. These lists give advertisers the ability to create and manage groups of negative keywords in your account and to associa…

In March 2010, we launched Search Funnels, a tool that helps advertisers understand the series of search impressions and search clicks that result in conversions.Since then, we’ve been tweaking the user interface to make it more useful and usable….

With the theme of Valentine’s Day on our mind, we’re sharing tips on how to spice up your AdWords text ads, courtesy of the AdWords Help Center.Start by taking a moment to consider what you want to do with your ad. Then use the six guidelines below to …

Starting today, we will begin rolling out updates to your Impression Share metrics, which include new ad group-level impression share metrics as well as revised campaign-level impression share metrics.  We’ve also changed the frequency with which …

Since introducing Dynamic Search Ads in beta in October, we’ve seen questions from around the web asking about real-world performance and recommendations for implementation. Today we’re grateful to share the perspectives of Matt Mierzewski and Jen …

More and more people are falling in love with Valentine’s Day. According to a recent survey by ORC International, Valentine’s Day is now the number two gift giving holiday, right behind Christmas, with 88% of Americans saying they plan on giving a …

We heard your feedback that you want Automated Rules to be even more flexible and useful, so we rolled out two improvements – increased rule limit to 100 and the ability to undo changes made by a rule.1. Increased rule limit to 100We increased the numb…