June 3rd, 2010 | by Inside AdWords crew | published in Google Adwords
As part of our ongoing effort to improve our advertising program, we’re testing an updated AdWords billing interface that’s designed to make the payment process easier and more flexible.We’ve just started the testing process with a small group of U.S…
May 26th, 2010 | by Inside AdWords crew | published in Google Adwords
Today, we’re introducing several new features that integrate DoubleClick Ad Planner data with other Google advertising solutions. These features help streamline the process of planning and building online ad campaigns and give you useful d…
May 26th, 2010 | by Inside AdWords crew | published in Google Adwords
Over the past year, we’ve focused on building new solutions on the Google Content Network for campaigns focused on branding. Last year we introduced frequency capping to help you manage how often your Content Network campaigns reach the right people. W…
May 24th, 2010 | by Inside AdWords crew | published in Google Adwords
This week, we’re making two new feature enhancements to our view-through conversion reporting to help you more effectively measure the ROI of your display campaigns on the Google Content Network. View-through conversion reporting, which we launched l…
May 24th, 2010 | by Inside AdWords crew | published in Google Adwords
Each year since 1963, the President of the United States has set aside a week to celebrate the contributions of American small businesses: National Small Business Week. Taking place in Washington D.C. from May 23rd – 29th this year, the event salutes…
May 21st, 2010 | by Inside AdWords crew | published in Google Adwords
Over the last year we’ve launched a number of ad extensions in AdWords to help you make your ads more useful and relevant to people searching for information on Google. Ad extensions expand your standard text ad with one or more lines of additional i…
May 20th, 2010 | by Inside AdWords crew | published in Google Adwords
Today at Google I/O, we announced that we’ll begin extending click-to-call advertising to mobile content and apps on the Google Content Network in the coming weeks. Click-to-call ads for mobile content and apps work with phone extensions and appear a…
May 17th, 2010 | by Inside AdWords crew | published in Google Adwords
We wanted to remind you that this week we’re holding a webinar about our recent innovations in display advertising and how marketers are incorporating it into their strategies.Join us on May 20, 2010 at 11:00am PST / 1:00pm CST / 2:00pm EST.Specifica…
May 14th, 2010 | by Inside AdWords crew | published in Google Adwords
We previously highlighted a campaign that American Apparel ran on YouTube in which they targeted pet videos — including one of the most famous videos on the site. Part of the secret of American Apparel’s success was their use of Video Targeting, a t…
May 13th, 2010 | by Inside AdWords crew | published in Google Adwords
Last year, we unveiled a new feature called location extensions for those of you who use online advertising to drive traffic to your brick and mortar locations. This feature allows you to include information such as your business name, address and phon…
May 11th, 2010 | by Inside AdWords crew | published in Google Adwords
On Thursday, May 13th, 2010 the AdWords system will undergo maintenance from approximately 6:00PM to 6:30PM PDT. While you may not be able to sign in to your accounts during this time, your campaigns will continue to run as usual.While, AdWords system …
May 11th, 2010 | by Inside AdWords crew | published in Google Adwords
Today we’re introducing the broad match modifier, a new AdWords targeting feature that lets you create keywords that have greater reach than phrase match and more control than broad match. Adding modified broad match keywords to your campaign can help …
May 6th, 2010 | by Inside AdWords crew | published in Google Adwords
The AdWords system maintenance, previously scheduled for May 8th, has been cancelled. If you saw a message in your AdWords account alerting you about the scheduled maintenance, please disregard it.
Post Posted by Daniel Friedman, Inside …
May 6th, 2010 | by Inside AdWords crew | published in Google Adwords
Display advertising is changing rapidly with the emergence of audience data, engaging new ad formats, dynamic creatives, and new technologies. We’d like to invite you to a webinar about our recent innovations in display advertising and how marketers ar…
May 4th, 2010 | by Inside AdWords crew | published in Google Adwords
AdWords provides several ways for you to track the performance of your ads– most of which focus on clicks. Sometimes, however, understanding what happens after people click on your ads is just as important for measuring your AdWords performance. Toda…
