Google Data

Since launching in 2007, Google TV Ads has provided advertisers a smart, measurable way to run national TV campaigns, while at the same time helping our partners (including networks, cable and satellite operators) work towards maximizing revenue from t…

Calling all CPG marketers: Are you marketing a brand next year?  Will TV be part of your strategy…or at least, do you hope it will be?Let’s make 2012 the year we learn more from our TV campaigns.As the next webinar in our series, the Google TV…

Over the past year, Google TV Ads has been investing in new features to help our advertisers make smarter decisions about their TV campaigns.The Google TV Ads team would like to invite you to a webinar on Wednesday, November 9th, 2011 to discuss the ch…

When Searches take place online, business usually follows.  Advertisers utilizing Google’s AdWords and Insights for Search data have watched this pattern emerge for years, and we’re excited to now bring similar capabilities to our TV advertise…

       Since announcing our inventory partnership with DIRECTV in August 2010, Google TV Ads has offered advertisers the ability to place their TV spots on a broad selection of national inventory across 11 its networks. &n…

Earlier this year we announced a strategic inventory agreement with Viamedia, a provider of advertising sales services to some of the fastest growing cable and telco operators in the US. Today we are pleased to announce that we have completed integrati…

At Google we love data. We feel that the more of it you have, the better decisions you’re likely to make. It’s for this reason that we’re excited to introduce Web Attribution, Google TV Ads’ newest feature that, for the first time, allows you…

This past November we announced that we had struck a partnership agreement with Verizon FiOS, one of the fastest growing television providers in the nation. Today we are pleased to announce that we have completed integration of FiOS’ 4M households i…

We’ve all heard the old adage about not knowing which 50% of your advertising is wasted. Well, TV advertisers often tell us this is absolutely true. And with the proliferation of online ad formats that are highly targeted and measurable, the impact o…

We announced our partnership with DIRECTV this past summer, and this week we completed integration to extend the reach of Google TV Ads into 30M homes, soon to grow to 35M. Partnering with DIRECTV, the largest satellite provider and second largest TV d…

Google TV Ads’ audience targeting tool brings together numerous data sources to enable advanced targeting on TV. The merging of clustering models like Nielsen’s PRIZM household segments with anonymized Equifax and set-top box data allows you to targe…

2011 is proving to be a big year for video, both online and offline. In fact, TV viewing in the US has held steady at an average of 5 hours per day while online video usage surged by 45% this year to over 4 hours per month.* Video consumption is positi…

Founded in 1985, SelectQuote.com pioneered an impartial, pressure-free way to shop for term life insurance from competing insurance companies. The company has long since utilized television to drive awareness and inbound queries but in 2008, …

Google expands operator footprint in the start of 2011 with 18 cable providers, 68 networks, and 2M additional homesWe’re excited to start off 2011 with a strategic agreement that continues to grow the reach of Google TV Ads. Our newest inventory par…

Google expands operator footprint in the start of 2011 with 18 cable providers, 68 networks, and 2M additional homesWe’re excited to start off 2011 with a strategic agreement that continues to grow the reach of Google TV Ads. Our newest inventory par…