June 27th, 2011 | by Inside AdWords crew | published in Google Adwords, Youtube
Google offers the world’s largest online video audience, based on users of Google.com search, our partnerships with top video publishers across the Google Display Network, and the reach of YouTube, the world’s largest video property. On YouTube alone, …
June 23rd, 2011 | by Inside AdWords crew | published in Google Adwords
Earlier this year, we launched Automated Rules, a feature that lets you save time by scheduling automatic changes to your account based on criteria that you specify. Since then, tens of thousands of advertisers have created rules to manage their accoun…
June 23rd, 2011 | by Inside AdWords crew | published in Google Adwords
Whether the goal is to generate awareness or drive sales, marketers share a common objective: reach people likely to be interested in their product or service. With contextual targeting on the Google Display Network, you can find people the very momen…
June 22nd, 2011 | by Inside AdWords crew | published in Google Adwords
Recently we made all the AdWords Online Classroom videos available on YouTube. Now you can easily watch videos on new and simple ways to improve your ads.For example, boost your performance by including a strong and compelling call-to-action in your ad…
June 22nd, 2011 | by Inside AdWords crew | published in Google Adwords
There are more than 2.4 billion conversations about brands every day, according to our latest “Word of Mouth” study with Keller Fay. More than half of consumers involved in these conversations say they’re likely to make a purchase based on what they…
June 20th, 2011 | by Inside AdWords crew | published in Google Adwords
As vehicle shoppers make a resounding return to the auto market, Think Auto will arm advertisers with new ideas and tools to help capture these shoppers. The “constantly connected” lifestyle of today’s consumer affords greater opportunity to deliver …
June 17th, 2011 | by Inside AdWords crew | published in Google Adwords
A few weeks ago, we launched the +1 button for your site, which can help your site stand out by making it easy for visitors to recommend your pages on Google search. As a result, the +1 button could bring more, better-qualified traffic from your search…
June 16th, 2011 | by Inside AdWords crew | published in Google Adwords
Recently we had a chance to catch up with Matthew Mierzejewski of Rimm-Kaufman Group (RKG) to discuss his experience managing Product Listing Ads for his clients.Founded in 2003, RKG is a data-driven online marketing firm that specializes in paid searc…
June 14th, 2011 | by Inside AdWords crew | published in Google Adwords
Today, innovations in targeting, optimization, and measurement can help you achieve greater performance with your Display Network campaigns. We’re investing heavily in these areas, and we’re pleased to announce several tools that give you better me…
June 14th, 2011 | by Inside AdWords crew | published in Google Adwords
On Thursday, June 9th, Neal Mohan, Google’s VP of Display Advertising, delivered a keynote at the Interactive Advertising Bureau’s Innovation Days @ Internet Week. The talk is entitled “There’s a perfect ad for everyone,” and during it Neal mad…
June 13th, 2011 | by Inside AdWords crew | published in Google Adwords
We’d like to invite you to our first live, interactive webinar on AdWords Campaign Experiments this Wednesday, June 15 from 9 to 10 am PDT.In case you’re not already familiar with AdWords Campaign Experiments (ACE), it’s a free tool in AdWords that…
June 7th, 2011 | by Inside AdWords crew | published in Google Adwords
Editor’s Note: We published a version of this post yesterday with a couple inaccuracies. We took down the post temporarily while we made corrections. On June 8, together with major web companies such as Facebook and Yahoo!, we will enable IPv6 on our…
February 3rd, 2011 | by Inside AdWords crew | published in Google Adwords
We’re continually testing variations of our search results page to optimize performance for both you and our users. Similarly, you’re probably always trying to find ways to maximize each line of your ad to get your message across to users. To help,…
February 2nd, 2011 | by Inside AdWords crew | published in Google Adwords
When location extensions launched in AdWords in 2009, they allowed you to dynamically attach relevant business addresses to your ads. We’ve since experimented with different ways to integrate this information with a map.Today, we’re introducing a w…
February 2nd, 2011 | by Inside AdWords crew | published in Google Adwords
Starting today and over the coming weeks, we’ll be rolling out city targeting in 17 additional countries to help you reach more customers in local markets with your AdWords campaigns. With this expansion, city targeting will now be available to AdWor…
