Google Data

Exchange-based buying has experienced huge growth over the past several years as advertisers focused on improving the targeting and effectiveness of their buys. Most large agencies have set-up dedicated “trading desks” to focus on this method of bu…

‘PubTalk’ is a new program highlighting publishers’ perspectives on display products and industry trends. In our first installment, we spoke with Billy Shipp of Flixster on managing ad operations in the face of rapidly changing technology.If you …

When we introduced the new DFA Reporting system back in the fall, we received great feedback from users saying things like, “I love Report Builder. You have no idea how much time you have saved me!” This month we’re adding some new features to Re…

(Originally posted on the Official Google Blog)With 2011 now underway, we thought it was the perfect time to revisit a big topic from 2010, the DoubleClick Ad Exchange, and take a fresh look at its contribution to the display advertising ecosystem. And…

Hit the ground running in 2012 and attend DFA training! We offer classroom and webinar training, so choose the option that best fits your needs. Visit the DFA Help Center to register (sign-in required).Classroom TrainingDFA Fundamentals: This full-day …

We’re always adding new features to DoubleClick for Publishers (DFP). We’ll be periodically posting lists of the highlights to this blog to help you stay up-to-date with all of the latest DFP developments. The list below contains some highlights. F…

(Cross posted from the AdWords Agency Blog)Google’s Dan Taylor presents at Digiday Agency event Dec. 12, 2011It’s that time of year again, the time to reflect on 2011 and think about resolutions for the new year. We may not be able to help you lose…

Last month we introduced the ability to add a +1 button to ads trafficked in DFA. Now we’ve added a couple of features to the +1 creative template in DFA to make it even more effective as a recommendation engine for your brand. Viewers of your ad can…

As the year is winding down and another is just about to begin, why not get a head start on one of your new resolutions and do something to help you become an expert at your job? We know the holiday season is a very busy time but that’s why we’re o…

(Originally posted on 11/29/11, updated 12/5/11)It’s no secret that the mobile web is exploding. According to IDC, more people in the US are projected to access the web via a mobile device than on a computer by 2015. This makes mobile a very attracti…

Last March, Google introduced the +1 button on search results to make it easier for people to get recommendations from the people they trust right when they’re searching. And then in October, the +1 button and social annotations were made available t…

(Originally posted on the Official Google blog)In June, we announced that we are acquiring Admeld, a New York-based company that helps large publishers (also known as the “sell-side” by people, like me, who live and breathe display advertising) max…

As a follow up to the September launch of Report Builder in DoubleClick for Advertisers, we’re pleased to announce several new features that will make the tool even more useful. Incorporating Reach and Media CostNew reach reports in Report Builder sh…

Yesterday, we announced DFP Mobile, our new mobile module for the DFP ad serving platform. DFP Mobile gives publishers access to an expanded set of mobile features including extended mobile rich media capabilities, advanced targeting options, better su…

Now you can register for DFA and MediaVisor training directly in the DFA Help Center. Going forward it will be your one-stop shop for training and support needs. This new, easy to use interface includes exciting features like:Ability to enroll someone …