Google Data

Today, we’re introducing more details about your Quality Score in AdWords. Using the status hover for a keyword in the Keywords tab, you’ll see the traditional 1-10 numeric score and new ratings for each main factor in Quality Score. The new rating…

We are excited to announce the launch of account labels. Starting this week, you can organize your account’s keywords, ads, ad groups and campaigns into custom groupings so you can quickly and easily filter and report on the data that is of most inte…

With a global audience of more than 800 million monthly visitors to YouTube, every day can feel like you’re advertising in the Super Bowl, and one video can launch a business. Many have had success growing their business on YouTube, by creating video…

Has anyone you know lost control of their online accounts? Cases like the “Mugged in London” scam demonstrate why it’s important to take steps to help secure your activities online. If you reuse the same password on multiple sites and one of those site…

Consider these three exact and phrase match keywords in AdWords. [waterproof sunblock]     “bollard cover”     [single serving coffee maker] Now have a look at these two rows of search queries.1. waterproof sunblock  …

You may have noticed that some members of our AdWords Community are true AdWords experts. Not only do they participate actively in discussions, but they’re eager to help other members, which provides a huge benefit to the community. That’s why we’ve cr…

Get organized this spring with new location features in AdWords and share your storiesOver the past 30 years, California Closet Company has grown from the brainchild of a college student organizing his dorm room closet to a successful business with mor…

When we launched advanced location targeting in March 2011, we provided you with more control over how you geographically target your ads. Based on advertiser feedback, we’re implementing four additional enhancements that will make location targeting…

Recently we announced the most significant enhancement to our contextual engine ever: the the ability to optimize GDN campaigns down to the keyword level using Next-Gen Keyword Contextual Targeting. These new controls will help advertisers fine-tune th…

What does creativity look like in a digital context? What does it mean for your business, your campaigns, and your customers? This issue of Google’s Think Quarterly explores these fundamental questions and more — a must read for digital marketers! A…

If you’re audience targeting (or considering it), customizing your ads for your audience can yield better performance. Here are the top tips for audience targeted creatives learned through the collective experience of hundreds of Google AdWords accou…

Originally posted on the Google Analytics blogToday, we’re sharing some research on marketing attribution that we conducted in partnership with Econsultancy, a leading digital market research firm. The insights — Marketing Attribution: Valuing the C…

When we launched Google+ Pages last November, we aimed to provide you with a way to post updates and news about your business, have engaging conversations with customers, and send tailored messages to specific groups of people. We’re now excited to s…

Exactly one year ago we rolled out Teleport Search in select markets, expanding the Google Search results beyond providing links and allowing users to travel through time and space. Today, we’re rolling out this functionality to AdWords and DoubleCli…

Looking to measure and optimize your GDN campaigns? We’ll be hosting a webinar on April 2nd at 3:00pm GMT to discuss how to create successful GDN campaigns. You can use the GDN to target specific sites, categories, topics and audiences, and in this web…