Google Data

(Cross-posted on Google Retail Blog)Well, it’s been just over a week since we wrapped up another exciting CES with some very innovative new product displays. From the world’s thinnest tablet (and a concept tablet…and a waterproof tablet!), to a r…

Great article out this week on by Holly Pavlika at mediapost emphasizing the importance of video and mobile in marketing to moms in 2012. You can read the whole thing here. Here are the video and mobile highlights:1. More mom video content on the web….

Congrats to CPG Company King Arthur Flour of Vermont for being featured in Ads @ Google’s 2011 at a glance “on the map” feature!

[Cross-posted with the official Google blog]In the amount of time it takes you to read this blog post, roughly 382 Android phones will be activated, 250,000+ words will be written on Blogger and 48 hours of video will be uploaded to YouTube. The world …

Here’s the story of Google from its inception to present day. From our humble beginnings, we’ve always tried to put the user first and we will continue to do so in 2012.

Guest post by Stephanie Redish Hofmann, Head of Agency IPG, GoogleAs festive shoppers deck the halls earlier each year, putting their bargain detective hats on in search of products that provide the best value for each dollar spent, marketers have had …

Congratulations to Jim Lecinski and the ZMOT book team for being honored as one of Ad Age’s top 10 marketing books of 2011. You can read the full article here.

Just think about it…in just a few years these kids are going to be your consumers. If you don’t have a tablet search and display strategy, you’re not just missing today’s shoppers, you’re also missing tomorrow’s.

As we approach the end of the year, we’ve taken some time to reflect on all of the great brand marketing that we’ve been fortunate to be a part of in 2011. The video below highlights what we think are some of the best examples of CPG marketing done on…

Pre-roll video ads are playing an increasingly important role in online media plans, and many advertisers wonder how these newer formats compare with traditional TV ads. YouTube partnered with Ipsos on a study across 2,400 people split into groups expo…

The final episode of our CPG Thought Leader series features Kevin Kells, the Industry Director for the Home & Personal Care vertical at Google. Over the past 5 years he has helped hundreds of brands enhance their digital marketing plans. Kevin al…

(cross-posted on the Google Mobile Ads Blog)Tablets have quickly emerged as a distinct third digital screen in consumers lives that fill the gap between desktops and smartphones. But there are still many open questions about exactly how consumers are u…

Here’s a great new video on the evolution of Google search. Enjoy!

Think it’s too late for holiday marketing initiatives? Think again!Today the Think with Google team is launching December Adventure, where every weekday between now and December 23, they’ll share useful, surprising and delightful insights and oppor…

If African American consumers aren’t a part of your brand’s digital strategy, they should be. African Americans are one of the most engaged, influential, and responsive online audience segments.Last month, Google and GlobalHue teamed up with OTX to un…