Modern marketers live in a world that’s dominated by data. Advancements in programmatic buying enable marketers to leverage data and analytics to connect precisely, in real time. Advertisers who are smart about organizing, segmenting, and acting on this data are realizing the benefits of more personalized marketing. BT, a leading telecommunications firm in the UK, did just that and saw fantastic results.
BT wanted to increase the relevance of their remarketing campaigns by creating more precise audience lists. With the help of their media agency Maxus, BT found that using Google Analytics Premium with DoubleClick Bid Manager offered the ideal solution. Google Analytics Premium gave BT the ability to create granular audience segments based on site behavior metrics such as recency, frequency, referral source, and stage of cart abandonment. Once these audience lists were created, the native integration between Google Analytics Premium and DoubleClick Bid Manager meant they could be shared with the platform to make more precise media buys in just a few clicks. Using Google Analytics Premium with DoubleClick Bid Manager put Maxus and BT in the driver’s seat of their media campaigns. They not only gleaned full transparency with a single customer view and de-duplicated metrics across all channels, but also saw better measurement through unified reporting, and the ability to optimize based on the results.
"Our goals were to build up ‘best practices’ of programmatic display remarketing techniques with a focus on driving post-click sales,” says Alison Thorburn, Head of Digital DR Media at BT. “The DoubleClick suite of products enabled us to do this quickly and efficiently as audience data can be easily organized and utilized.”
The new analytics-driven approach produced a 69% increase in post-click sales and an 87% reduction in post-click cost per acquisition compared to the previous year’s remarketing activity. It also compared favorably to the remarketing activity that ran simultaneously outside of DoubleClick Bid Manager; post-click sales were 30% higher and post-click cost per acquisition was 42% lower. BT has now consolidated its display remarketing through DoubleClick BidManager. Read the full case study here.
Posted by- Kelley Sternhagen, Product Marketing, Google Analytics Kelly Cox, Product Marketing, DoubleClick
Modern marketers live in a world that’s dominated by data. Advancements in programmatic buying enable marketers to leverage data and analytics to connect precisely, in real time. Advertisers who are smart about organizing, segmenting, and acting on this data are realizing the benefits of more personalized marketing. BT, a leading telecommunications firm in the UK, did just that and saw fantastic results. BT wanted to increase the relevance of their remarketing campaigns by creating more precise audience lists. With the help of their media agency Maxus, BT found that using Google Analytics Premium with DoubleClick Bid Manager offered the ideal solution.
Google Analytics Premium gave BT the ability to create granular audience segments based on site behavior metrics such as recency, frequency, referral source, and stage of cart abandonment. Once these audience lists were created, the native integration between Google Analytics Premium and DoubleClick Bid Manager meant they could be shared with the platform to make more precise media buys in just a few clicks.
Using Google Analytics Premium with DoubleClick Bid Manager put Maxus and BT in the driver’s seat of their media campaigns. They not only gleaned full transparency with a single customer view and de-duplicated metrics across all channels, but also saw better measurement through unified reporting, and the ability to optimize based on the results.
”Our goals were to build up ‘best practices’ of programmatic display remarketing techniques with a focus on driving post-click sales,” says Alison Thorburn, Head of Digital DR Media at BT. “The DoubleClick suite of products enabled us to do this quickly and efficiently as audience data can be easily organized and utilized.”
The new analytics-driven approach produced a 69% increase in post-click sales and an 87% reduction in post-click cost per acquisition compared to the previous year’s remarketing activity. It also compared favorably to the remarketing activity that ran simultaneously outside of DoubleClick Bid Manager; post-click sales were 30% higher and post-click cost per acquisition was 42% lower. BT has now consolidated its display remarketing through DoubleClick BidManager.
Posted by Chase Brammer, Head of Product Development, iFit
Editor’s note: Today’s guest blogger is Chase Brammer, Head of Product Development for iFit, a division of ICON Health and Fitness. ICON owns some of the best known brands in fitness, including NordicTrack, Proform, FreeMotion Fitness and Gold’s Gym. Read how iFit uses Google Maps APIs to build fitness equipment with Google Maps built-in. ICON is one of many customers sharing their story as part of our cross-country road trip, Code the Road.
Google Maps has been key in creating a great customer experiences for us, so we’re looking forward to welcoming the bus to Utah and participating in Code the Road. We’ll be providing a bike and treadmill to travel with the tour which demo how we are using Maps in our fitness equipment. We’ll also be hosting an event at our headquarters on June 2—one of the largest 5Ks to take place on treadmills—powered by iFit and Google Maps.
It’s tough for people to stick to their workout routines — but if you make it fun, social, and immersive they’re more likely to keep at it. To do that, we’ve built Google Maps into our line of fitness equipment, including treadmills and gym bikes. You can virtually run the Boston Marathon, bike the Tour de France, or just see whether you can beat your best friend in a short sprint.
When you’re on a treadmill or bike you can bring up Google Maps on an attached Android tablet and pick a route. You’ll see your progress on the map as you run or bike, and as the elevation of the route changes — for example if you’re heading up the Boston Marathon’s Heartbreak Hill — the angle of the treadmill or bike changes to match the real-life incline. You can also see markers representing other people who have run the route to see how your time compared to theirs.
We use Google Maps Android API to display the route and to show markers along the way. The Elevation API grabs the exact elevation of the route so we can change the incline of the treadmill or bike to match the route’s, while Street View displays what the route actually looks like. There are plenty of reasons we chose Google Maps APIs, but one of the most important was the way it lets us combine Street View with the Elevation API like this to create a truly immersive experience for our users.
One of the more interesting challenges we faced was how to place markers to show people their progress — including their position compared to another person — on a static map image.
So far our users have created 13.5 million customized workouts on our equipment using Google Maps. They’ve run or biked 76.5 million miles and burned more than 6.5 billion calories. We’ve heard stories of people who could barely walk but kept exercising because of their interactions with Maps, and are now running road races. We’ve seen our customers get more active, reach their goals and explore the world while doing it.
We recognize that people today are constantly connected, making control over their digital privacy and security even more important. We want to help them better use tools and settings to safeguard their data, protect their privacy, and decide what information is used to make Google services work better for them. With this in mind, we recently launched a single hub where people can manage their Google account data. My Account, which replaces the previous Google Account settings page, features sections dedicated to managing one’s sign-in and security settings, personal info and privacy settings, and account preferences. Below are just some of the things a person can do with My Account:
Manage the information that can be used from Search, Maps, YouTube, and other products to enhance one’s experience on Google.
Control which apps and sites are connected to one’s account.
In addition, starting on June 15th, Google for Work account owners will receive an email when we’re unable to determine if they’ve previously used a particular browser or device with their account. This could happen when someone signs in to a Google for Work account for the first time on a new computer, phone, or browser, when someone uses their browser’s incognito or private browsing mode or clears their cookies, or when someone besides that account owner accesses their account. Individuals will also be able to view a list of recently used devices and recent new sign-ins on their Sign-in & security page and, if something looks suspicious, take action quickly. Check out My Account at myaccount.google.com.
Along with My Account, we’ve rolled out a new site at privacy.google.com, where we answer common questions about privacy and security on Google (e.g. “What data does Google collect?” and “What does Google do with the data it collects?”). We also explain how encryption and spam filtering help keep individuals’ data safe and how personal information helps customize an individual’s experience on Google. Explore the new site at privacy.google.com.
Release track: New My Account pages and Privacy and Security Checkups available now for both Rapid release and Scheduled release; Sign-in Alerts coming June 15th for both Rapid release and Scheduled release (gradual rollout)
Note: all launches are applicable to all Google Apps editions unless otherwise noted
Posted by Peter Lubbers, Senior Program Manager, Google Developer Training
We know how important it is for you to efficiently develop the skills to build better Android apps and be successful in your jobs. To meet your training needs, we’ve partnered with Udacity to create Android training courses, ranging from beginner to more advanced content.
Last week at Google I/O we announced the Android Nanodegree, an education credential that is designed for busy people to learn new skills and advance their careers in a short amount of time from anywhere at any time. The nanodegree ties together our Android courses, and provides you with a certificate that may help you be a more marketable Android developer.
All training courses are developed and taught by expert Google instructors from the Developer Platform team. In addition to updating our popular Developing Android Apps course and releasing Advanced Android App Development, we now have courses for everyone from beginning programmers to advanced developers who want to configure their Gradle build settings. And then there's all the fun stuff in between—designing great-looking, high performance apps, making your apps run on watches, TVs, and in cars, and using Google services like Maps, Ads, Analytics, and Fit.
Each course is available individually, without charge, at udacity.com/google. Our instructors are waiting for you:
You can also enroll in the new Android Nanodegree for a monthly subscription fee, which gives you access to coaches who will review your code, provide guidance on your project, answer questions about the class, and help keep you on track when you need it.
More importantly, you will learn by doing, focusing only on where you need to grow. Since the Nanodegree is based on your skills and the projects in your portfolio, you do not need to complete the courses that address the skills you already have. You can focus on writing the code and building the projects that meet the requirements for the Nanodegree credential.
We’ll also be inviting 50 Android Nanodegree graduates to Google's headquarters in Mountain View, California, for a three day intensive Android Career Summit in November. Participants will have the opportunity to experience Google’s company culture and attend workshops focused on developing their personal career paths. Participants will then leverage the skills learned from Udacity’s Android Nanodegree during a two-day hackathon.
To help you learn more about this program and and courses within it, Google and Udacity are partnering up for an "Ask the Experts" live streamed series. In the first episode on Wednesday, June 3rd at 2pm PDT, Join Sebastian Thrun, Peter Lubbers and Jocelyn Becker who will be answering your questions on the Nanodegree. RSVP here and ask and vote for questions here.
Android training in Arabic
We also believe that everyone has the right to learn how to develop Android apps. Today, there is a great need for developers in countries outside of the United States as software powers every industry from food and transportation to healthcare and retail. As a first step in getting the Android Nanodegree localized and targeted for individual countries, we have worked with the Government of Egypt and Udacity to create end-to-end translations of our top Android courses into Arabic (including fully dubbed video). Google will offer 2,000 scholarships to students to get a certificate for completing the Arabic version of the Android Fundamentals course. Google will also host job fairs and sessions for students with local employers and the Egyptian Government. For more information, see www.udacity.com/egypt.
Complete Android course catalog
Here are the currently-planned courses in the Android Nanodegree:
The abundance of choices consumers have today means people are consuming content in more places and actively tuning out what’s not relevant in the moment. In this environment, programmatic buying is redefining how marketers can connect with consumers in all the moments that matter. And to take advantage of its benefits, advertisers are adopting programmatic at dramatic rates. In fact, eMarketer predicts that 83% of all display buys will be bought programmatically by 2017.
However, achieving the promise of programmatic is not a guarantee. It takes partnering with the right platform to effectively craft, execute, and manage a programmatic strategy. But with so many options, how should advertisers choose the right platform to reach their unique goals today, and in the future with programmatic buying?
This buyer’s guide will help marketers define and prioritize selection criteria for a programmatic buying platform that’s the right fit for your short- and long-term goals. Download the whitepaper here.
Each year during the Google scholarship review process, we continue to be impressed by the talent and inspired by the passion of each applicant. While these individuals come from different backgrounds and experiences, many have faced the challenges of being underrepresented in the tech industry. We’re working to change that. As part of our initiatives focused on expanding diversity, Google offers scholarships that support and encourage these students to pursue careers in computer science and become part of the next generation of tech leaders. Our scholarship programs include:
Without further ado, we are excited to announce the 2015 scholarship recipients and to congratulate them for their hard work and dedication. These students will join the community of Google scholars who actively work to change the diversity status quo in the tech industry. We can’t wait to see what the future holds for these exceptional students!
We've all been there at some point or another… You just lost your phone and want to wipe your personal information. You attend an event, and you want to share your photos with some people (but not everyone). You hesitate as you download another app that's asking for a lot of information.
Everyday, we make choices that affect our privacy and security online. Most people, however, don’t feel they have the right level of control to make these important decisions. According to a recent Pew study, 93 percent of people think it’s important to control access to their personal information, and 90 percent care about the type of information that’s collected about them. But only 9 percent feel they have “a lot” of control over it. We want to change that.
Google builds simple, powerful privacy and security tools that keep your information safe and put you in control of it. At Google I/O, we announced that people will have more control over the information they provide to mobile apps in the M release, the next version of Android. Today, we’re rolling out two significant improvements to our privacy and security tools: a new hub for managing your Google settings called My Account, and a new site that answers important questions about privacy and security on Google.
Privacy and security controls, all in one place Privacy and security are two sides of the same coin: if your information isn’t secure, it certainly can’t be private. My Account gives you quick access to the settings and tools that help you safeguard your data, protect your privacy, and decide what information is used to make Google services work better for you. It also provides more context to help you understand your options and make the right choices for you.
Here are some of the things you can do with My Account:
Manage the information that can be used from Search, Maps, YouTube and other products to enhance your experience on Google. For example, you can turn on and off settings such as Web and App Activity, which gets you more relevant, faster search results, or Location History, which enables Google Maps and Now to give you tips for a faster commute back home.
Use the Ads Settings tool to control ads based on your interests and the searches you’ve done.
Control which apps and sites are connected to your account.
We built My Account to be a resource for everyone, even if you don't have a Google Account. Check out your controls at myaccount.google.com.
Answering your questions about privacy and security We listen to feedback from people around the world to better understand their concerns about privacy and security. In addition to My Account, we want to help people find answers to common questions on these topics, such as: "What data does Google collect? What does Google do with the data it collects? What tools do I have to control my Google experience?"
Our new site, privacy.google.com, candidly answers these questions, and more. We also explain how we show relevant ads without selling your personal information, how encryption and spam filtering help keep your data safe, and how your information helps customize your experience on Google. Visit this site often to learn about new tools, features, and information that can help you make the choices that are right for you.
When you trust your personal information with us, you should expect powerful controls that keep it safe and private as well as useful answers to your questions. Today’s launches are just the latest in our ongoing efforts to protect you and your information on Google. There’s much more to come, and we look forward to your feedback.
Posted by Guemmy Kim, Product Manager, Account Controls and Settings
From corruption charges rocking the football world to a 50-foot dinosaur, here’s a look at what everyone was searching this week:
Deadly storms in Texas Widespread flooding caused by heavy rains in Texas and Oklahoma has left many dead, missing or unaccounted for, along with seriously damaged property and abandoned vehicles. With more severe weather predicted this weekend, cities across Texas topped the places searching for “storms,” with “How long does it take for streets to clear a flood?” and “where is it flooded in Houston” among the top storm-related questions.
Soccer scandal Football’s governing body was in the search spotlight this week after the arrest of several FIFA officials in a dawn raid at a hotel in Zurich, Switzerland. There were more than half a million “FIFA” searches on Tuesday alone, with a top related question being the basic “What is FIFA?” (perhaps for those that call it “soccer”). Just as fans of “The Beautiful Game” span the globe, so do searches related to this week’s alleged ugliness. Costa Rica and Uruguay—home to two of the indicted officials—are among the top 10 countries searching for #FIFAarrests.
Hold on to your butts ... again It’s a Jurassic World. We just live in it. Twenty-two years after the original “Jurassic Park” movie, the release of “Jurassic World” is set to wow audiences worldwide, and ticket pre-sales and general dino-excitement have caused a 100,000+ search spike, while the trailer has topped 60 million YouTube views. Search-wise, the U.S. and Australia are most excited about the blockbuster, which will pit star Chris Pratt against a 50-foot-tall dinosaur named Indominus Rex. We’ll have to wait until June for the showdown, but based on current search interest, our money's on Pratt.
Tip of the week This weekend is Manhattanhenge, the moment when the setting sun aligns precisely with Manhattan’s street grid. Whether you’re in New York or not, you can find out when the sun will dip below the horizon with a simple “Ok Google, when does the sun set?” You’ll get an answer tailored for your location.
Posted by Abbi Tatton, who searched, a little indignantly, this week for [why do babies say “dada” first?]
Android 5.0 Lollipop was one of the most significant Android releases ever, in no small part due to the introduction of material design, a new design language that refreshed the entire Android experience. Our detailed spec is a great place to start to adopt material design, but we understand that it can be a challenge for developers, particularly ones concerned with backward compatibility. With a little help from the new Android Design Support Library, we’re bringing a number of important material design components to all developers and to all Android 2.1 or higher devices. You’ll find a navigation drawer view, floating labels for editing text, a floating action button, snackbar, tabs, and a motion and scroll framework to tie them together.
The navigation drawer can be an important focal point for identity and navigation within your app and consistency in the design here can make a considerable difference in how easy your app is to navigate, particularly for first time users. NavigationView makes this easier by providing the framework you need for the navigation drawer as well as the ability to inflate your navigation items through a menu resource.
You use NavigationView as DrawerLayout’s drawer content view with a layout such as:
You’ll note two attributes for NavigationView: app:headerLayout controls the (optional) layout used for the header. app:menu is the menu resource inflated for the navigation items (which can also be updated at runtime). NavigationView takes care of the scrim protection of the status bar for you, ensuring that your NavigationView interacts with the status bar appropriately on API21+ devices.
The simplest drawer menus will be a collection of checkable menu items:
You’ll get callbacks on selected items by setting a OnNavigationItemSelectedListener using setNavigationItemSelectedListener(). This provides you with the MenuItem that was clicked, allowing you to handle selection events, changed the checked status, load new content, programmatically close the drawer, or any other actions you may want.
Floating labels for editing text
Even the humble EditText has room to improve in material design. While an EditText alone will hide the hint text after the first character is typed, you can now wrap it in a TextInputLayout, causing the hint text to become a floating label above the EditText, ensuring that users never lose context in what they are entering.
In addition to showing hints, you can also display an error message below the EditText by calling setError().
Floating Action Button
A floating action button is a round button denoting a primary action on your interface. The Design library’s FloatingActionButton gives you a single consistent implementation, by default colored using the colorAccent from your theme.
In addition to the normal size floating action button, it also supports the mini size (fabSize="mini") when visual continuity with other elements is critical. As FloatingActionButton extends ImageView, you’ll use android:src or any of the methods such as setImageDrawable() to control the icon shown within the FloatingActionButton.
Providing lightweight, quick feedback about an operation is a perfect opportunity to use a snackbar. Snackbars are shown on the bottom of the screen and contain text with an optional single action. They automatically time out after the given time length by animating off the screen. In addition, users can swipe them away before the timeout.
By including the ability to interact with the Snackbar through swiping it away or actions, these are considerably more powerful than toasts, another lightweight feedback mechanism. However, you’ll find the API very familiar:
You’ll note the use of a View as the first parameter to make() - Snackbar will attempt to find an appropriate parent of the Snackbar’s view to ensure that it is anchored to the bottom.
Switching between different views in your app via tabs is not a new concept to material design and they are equally at home as a top level navigation pattern or for organizing different groupings of content within your app (say, different genres of music).
The Design library’s TabLayout implements both fixed tabs, where the view’s width is divided equally between all of the tabs, as well as scrollable tabs, where the tabs are not a uniform size and can scroll horizontally. Tabs can be added programmatically:
However, if you are using a ViewPager for horizontal paging between tabs, you can create tabs directly from your PagerAdapter’s getPageTitle() and then connect the two together using setupWithViewPager(). This ensures that tab selection events update the ViewPager and page changes update the selected tab.
CoordinatorLayout, motion, and scrolling
Distinctive visuals are only one part of material design: motion is also an important part of making a great material designed app. While there are a lot of parts of motion in material design including touch ripples and meaningful transitions, the Design library introduces CoordinatorLayout, a layout which provides an additional level of control over touch events between child views, something which many of the components in the Design library take advantage of.
CoordinatorLayout and floating action buttons
A great example of this is when you add a FloatingActionButton as a child of your CoordinatorLayout and then pass that CoordinatorLayout to your Snackbar.make() call - instead of the snackbar displaying over the floating action button, the FloatingActionButton takes advantage of additional callbacks provided by CoordinatorLayout to automatically move upward as the snackbar animates in and returns to its position when the snackbar animates out on Android 3.0 and higher devices - no extra code required.
CoordinatorLayout also provides an layout_anchor attribute which, along with layout_anchorGravity, can be used to place floating views, such as the FloatingActionButton, relative to other views.
CoordinatorLayout and the app bar
The other main use case for the CoordinatorLayout concerns the app bar (formerly action bar) and scrolling techniques. You may already be using a Toolbar in your layout, allowing you to more easily customize the look and integration of that iconic part of an app with the rest of your layout. The Design library takes this to the next level: using an AppBarLayout allows your Toolbar and other views (such as tabs provided by TabLayout) to react to scroll events in a sibling view marked with a ScrollingViewBehavior. Therefore you can create a layout such as:
Now, as the user scrolls the RecyclerView, the AppBarLayout can respond to those events by using the children’s scroll flags to control how they enter (scroll on screen) and exit (scroll off screen). Flags include:
scroll: this flag should be set for all views that want to scroll off the screen - for views that do not use this flag, they’ll remain pinned to the top of the screen
enterAlways: this flag ensures that any downward scroll will cause this view to become visible, enabling the ‘quick return’ pattern
enterAlwaysCollapsed: When your view has declared a minHeight and you use this flag, your View will only enter at its minimum height (i.e., ‘collapsed’), only re-expanding to its full height when the scrolling view has reached it’s top.
exitUntilCollapsed: this flag causes the view to scroll off until it is ‘collapsed’ (its minHeight) before exiting
One note: all views using the scroll flag must be declared before views that do not use the flag. This ensures that all views exit from the top, leaving the fixed elements behind.
Adding a Toolbar directly to an AppBarLayout gives you access to the enterAlwaysCollapsed and exitUntilCollapsed scroll flags, but not the detailed control on how different elements react to collapsing. For that, you can use CollapsingToolbarLayout:
This setup uses CollapsingToolbarLayout’s app:layout_collapseMode="pin" to ensure that the Toolbar itself remains pinned to the top of the screen while the view collapses. Even better, when you use CollapsingToolbarLayout and Toolbar together, the title will automatically appear larger when the layout is fully visible, then transition to its default size as it is collapsed. Note that in those cases, you should call setTitle() on the CollapsingToolbarLayout, rather than on the Toolbar itself.
In addition to pinning a view, you can use app:layout_collapseMode="parallax" (and optionally app:layout_collapseParallaxMultiplier="0.7" to set the parallax multiplier) to implement parallax scrolling (say of a sibling ImageView within the CollapsingToolbarLayout). This use case pairs nicely with the app:contentScrim="?attr/colorPrimary" attribute for CollapsingToolbarLayout, adding a full bleed scrim when the view is collapsed.
CoordinatorLayout and custom views
One thing that is important to note is that CoordinatorLayout doesn’t have any innate understanding of a FloatingActionButton or AppBarLayout work - it just provides an additional API in the form of a Coordinator.Behavior, which allows child views to better control touch events and gestures as well as declare dependencies between each other and receive callbacks via onDependentViewChanged().
Views can declare a default Behavior by using the CoordinatorLayout.DefaultBehavior(YourView.Behavior.class) annotation,or set it in your layout files by with the app:layout_behavior="com.example.app.YourView$Behavior" attribute. This framework makes it possible for any view to integrate with CoordinatorLayout.
The Design library is available now, so make sure to update the Android Support Repository in the SDK Manager. You can then start using the Design library with a single new dependency:
Note that as the Design library depends on the Support v4 and AppCompat Support Libraries, those will be included automatically when you add the Design library dependency. We also took care that these new widgets are usable in the Android Studio Layout Editor’s Design view (find them under CustomView), giving you an easier way to preview some of these new components.
The Design library, AppCompat, and all of the Android Support Library are important tools in providing the building blocks needed to build a modern, great looking Android app without building everything from scratch.
The American Precious Metals Exchange (APMEX) is the leading purveyor of precious metals, serving millions of customers worldwide. The company partnered with E-Nor, a Google Analytics Premium Authorized Reseller, to better understand the customer journey and gain insights to improve marketing initiatives.
The first challenge they tackled was to integrate various data assets by exporting Google Analytics Premium data to Google BigQuery. This was accomplished using both the BigQuery export and the User ID features to connect website behavioral data to the company internal customer profiles. This enabled APMEX to use data more effectively to interact with different types of customers.
In addition, by bringing Google Analytics data into the company’s Customer Relationship Management (CRM) system, they empowered their internal teams to make data-informed decisions on a daily basis. For example, when customers call, site usage information is now available to the customer representative talking them.
“We have found BigQuery data to be immediately actionable. It focuses our marketing efforts, personalizes our onsite experiences, and improves the effectiveness of our sales department. When used in conjunction with our current data systems, there is seemingly no question about our customers that cannot be answered. It’s that powerful.”— Andrew Duffle, Director FP&A, Analytics & Optimization, APMEX, Inc.
As a result of the work mentioned above, APMEX has decreased the average cost per acquisition (CPA) by more than 20% while maintaining the same level of new customer orders.
They have also used Google Analytics Premium data to build a statistical model to target valuable customers earlier in their life cycle. For customers identified in the model, the company has increased email open rates by 58%, email conversion rates by 62%, and revenue per email by 163% as compared to the overall business.
To read more about how APMEX and E-Nor used Google Analytics Premium along with BigQuery in order to make more informed decisions, download the full case study.
Our road trip has just begun and we already have a lot to share about our Code the Road bus. The bus is a mobile showcase of some of our most innovative customers, applications and websites that harness the power of Maps and location. If you’re in San Francisco, stop by Moscone Center where can experience first-hand what we’ll be featuring on the road. The bus is across from Moscone West at the corner of 4th Street and Howard Street—we’re outside the venue, so you don’t need an I/O registration get on the bus, so come down to visit!
SUGARBEAR, the name given to the bus by its original owners, is a 1959 PD-4104 General Motors Coach, rebuilt from the ground up in 1978. It measures approximately 35’ long by 8’ wide with a Detroit diesel engine outfitted for bio-diesel.
Here’s what we have on the bus:
Visitors are able to test-out the Android Auto navigation system first-hand and while on the road we will be utilizing Android Auto to keep us headed in the right direction.
Our Android Wearables demo wall includes a giant model watch on our Android robot arm, removable android watches for trying on, and an overview of the wearables features.
We highlight six of our location innovator customers and their interactive applications powered by Google Maps APIs. Visitors can demo applications from iFit, PicsArt, Harley-Davidson, Hilton Hotels, The Weather Channel and Walt Disney World Resort.
Toward the back of the bus, the Street View Treks demo, complete with a Trekker backpack with Street View camera, gives visitors a hiker’s view of the trails through an 80” monitor with Street View Treks imagery. And, even Street View racoon is along for the ride.
Outside of the bus we have a Proform bike and treadmill provided by ICON with the iFit app, powered by Google Maps. Visitors can run on the treadmill in Street View to experience a virtual run through town or trail.
We hope to see you on the road to experience the bus first-hand. Visit the Code the Road website to see our up-coming stops and dates.
Posted by Ashley Smith, Developer Marketing, Google Maps APIs
Every adventure starts somewhere, and YouTube’s began on Saturday, April 23, 2005, when "Me at the Zoo" became the first video uploaded to a new site no one had ever heard of. Captured at California's San Diego Zoo, the clip is a 19-second description of what exactly makes elephants so cool. Its brief runtime and casual setup suggest little of the online video craziness that would follow over the subsequent decade.
But it turns out “Me at the Zoo” proved to be a simple distillation of the premise of the new platform, where anyone could just turn on a camera and broadcast themselves with ease. Who could have predicted that, in that same environment, newgenres, new forms of expression, and new paths to stardom would evolve? That engaging and unique personalities borne of this place could be more influential than Hollywood's biggest names? Or that more than a billion people from all corners of the globe would come together in that space to experience what the world creates, broadcasts, and shares?
For our 10th birthday this month, we've gone from A to Z celebrating the adorable, empowering, awesome, weird and wonderful moments that represent the many sides of YouTube. But, of course, if we're really going to capture 10 years of YouTube, we're going to need to do it in … a video:
When we first announced material design in June 2014, we shared an aspirational highlights reel that demonstrated key material principles for motion, interaction, and visual design across a range of hypothetical apps. “Hypothetical” being the key word here—back then, material design was just an idea. Sure, designers and engineers at Google were already working hard on applying material to Google’s Android, iOS, and web apps, but the notion of a single design system that can work across platforms and brands was just an idea.
Fast-forward to today, and thousands of Android apps are adopting material design using the Android 5.0 SDK and AppCompat, while designers and developers begin to experiment with material design on iOS and the web as well. These apps are starting to realize that aspirational vision we set out with that sizzle reel.
Today, we’re celebrating the amazing design work from Google Play developers and announcing the Material Design Showcase and Material Design Awards.
Of those 18 apps, we’re recognizing 6 with a special award, which we handed out during Google I/O today and announced at the Material Now session hosted by Matias Duarte.
These 6 winners of our first ever Material Design Awards represent best-in-class applications of specific aspects of material design:
B&H Photo Video Audio Pro for Immersive Imagery
New York Times for Elegant Typography
Pocket for Adaptive Layouts
Pocket Casts for Seamless Browsing
Tumblr for Delightful Animation
Weather Timeline for Crafted Simplicity
So today, we have a new highlights reel, featuring these six wonderful and very real apps:
The individuals, teams, and companies behind these apps have made the promise of material design that much more of a reality.
But remember, this is only the beginning. We’ll continue to recognize excellent material design in the future, evolving the awards as we evolve material design itself—together as a community.
If you’re a designer or developer just starting out with material design, make sure to check out these 18 apps in the Material Design Showcase. They’re a great source of inspiration, in addition to the awesome content on community sites like Dribbble. And if you’re wondering how to start implementing some of these ideas, get started today with the Creating Apps with Material Design training docs. When you publish your next great app with material design, be sure to let us know on Google+ and Twitter!
In Google Sheets on the web, if a person wants to make a spreadsheet available for a large audience to see, they can publish the file as a web page. Once that file is published, the person receives a URL that can be sent to whomever they choose or embedded into a website. Today’s launch allows people to publish spreadsheets in five additional formats—as comma-separated values (.csv), tab-separated values (.tsv), a PDF document (.pdf), a Microsoft Excel® spreadsheet (.xlsx), or an OpenDocument spreadsheet (.ods). The URL generated, when opened in a browser, will automatically download the spreadsheet in the chosen format (spreadsheets in these additional formats cannot be embedded).
People use Google Translate a whole lot—we translate over 100 billion words a day! However, in the past, our translation systems have generally been better at making sense of government and business documents than in helping people casually communicate.
But that’s all changing thanks to people like you and a recent update we rolled out. So the next time you translate informal speech in Google Translate, you might just find a better translation. Here’s an example of how it’s improved:
So how exactly are people like you impacting Google Translate? Well, with Translate Community hundreds of thousands of people have generously donated their time in service of cross-language communication. It’s fun and really easy: tell us what languages you speak; choose to either see a phrase and translate it on your own or correct current translations already in the system. Based on translations from the community, we will incorporate corrections and over time learn the language a little better.
There’s a whole lot more work to do, but with more help from everyday people through Translate Community, we can continue to improve the 90 languages we already speak and keep adding more. Posted by Aaron Babst, Community Program Manager, Google Translate
Last year, Google worked with the FIDO Alliance standards organization to launch the Security Key — an actual physical key used to simplify 2-Step Verification with Google Accounts. The key adds a layer of protection as it sends an encrypted signature rather than a code, ensuring that login information cannot be phished.
Recently, we announced that we’ve been working on new controls for Google Apps admins to easily deploy, monitor and manage Security Keys for their domains via the Admin console, with no additional software to install. Today, we’re excited to announce that these controls are ready and available in the Admin console for Google Apps Unlimited and Google Apps for Education customers. We also have worked on a new special offer for Google Apps for Work customers that allows them to purchase Security Keys at a 50% discounted rate from Yubico, Security Key manufacturer. Once Security Keys have been activated by individuals within a domain, Google Apps admins will now be able to do the following with today’s release:
See where and when people last used their keys with usage tracking and reports (Admin console > Reports > Audit > Admin)
Easily revoke access to lost Security Keys and provide backup codes so people can still sign-in and get work done (Admin console > Users > Open details for person in question > Security Keys)
We are using Security Keys at Google because it makes our lives easier and increases security. With these new controls, Google Apps admins can offer the same benefits to people in their domain.
At the DoubleClick Leadership Summit, we discussed the implications for brands, broadcasters and publishers of the shift from Primetime to All-the-time.As part of our presentation, we focussed on four ways for brands to break through the noise and cut …
At the DoubleClick Leadership Summit, we discussed the implications for brands, broadcasters and publishers of the shift from Primetime to All-the-time.As part of our presentation, we focussed on four ways for brands to break through the noise and cut …
When Google Earth was first introduced 10 years ago, it immediately stole my heart. Beyond the freedom to fly anywhere in the world, I was captivated by the ability to paint and visualize geographic data on this incredible global canvas.
2005 was the beginning of Google Earth’s evolution, as well. In August of that year, Hurricane Katrina showed us how useful mapping tools like Earth could be for crisis response efforts. Rescue workers compared before and after Satellite imagery in Google Earth to better locate where people were stranded. And in the years after, with more than 2 billion downloads by people in nearly every country in the world, Earth has enabled people to discover new coral reefs, journey to the Moon and into deep space, find long-lost parents, clear landmines and much more.
Google Earth images of Gulfport, Mississippi’s shoreline before and after Hurricane Katrina
The ability to empower groups as diverse as school children and NASA scientists to learn more about the world is what I love about Google Earth. It has the potential to make the planet a far more connected place, if you take the time to explore, discover and share what you learn. So to celebrate how far Google Earth has come and our leap into the next 10 years, we’ve created a few new ways to help you better see places from around (and above) the world.
Voyager The world is a big place, and it can be hard to know where to begin your virtual journey. Now you can jump straight to the newest and most interesting imagery around the globe with a new layer, Voyager, available in desktop versions of Google Earth.
Different imagery types in Voyager are shown by color
In this first edition of Voyager, you’ll find five sections to explore:
Street View: highlights from Street View, including the Taj Mahal and the Grand Canyon
Earth View: striking landscapes around the globe as seen from space (more below)
Satellite imagery updates: a map of our most recently published satellite imagery
Highlight tour: with thousands of Voyager locations to choose from, take a quick tour of a few to whet your appetite
The Kemgon Gompa—available in the Street View layer—is a Buddhist monastery in Lukla, Nepal
Earth View Looking at our planet from above is not only a reminder of how interdependent our human and natural ecosystems are—it also lays bare the Earth’s staggering and often surreal beauty.
The Hammar Marshes of Iran are an uncharacteristic yet beautiful wetland feature in the otherwise arid climate
Earth View is library of some of the most striking and enigmatic landscapes available in Google Earth. It started as a 20 percent project last year by a few Googlers who enjoyed scouring satellite imagery for these gems. These images soon made their way onto Android phones, Chromecast and Chromebooks as a distinctive kind of wallpaper.
For Earth’s 10th birthday, we’re expanding the Earth View collection to 1,500 landscapes from every continent and ocean and making it accessible to even more people. The new imagery is available with an updated version of our Chrome extension and a new web gallery. Download high-resolution wallpapers for your mobile and desktop devices, or better yet, print them up for your walls!
The coastline near Ningaloo, Australia in the new Earth View web gallery
Thank you for the last 10 years exploring your world with Google Earth. We hope Voyager and Earth View will unlock a new perspective on our planet. We look forward to seeing what the next decade brings!
Posted by Sean Askay, Engineering Manager, Google Earth
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