With over 30 million songs, Google Play Music provides access to the music people want. And today, we’re introducing a free, ad-supported version so even more people can enjoy music that makes whatever they’re doing better.
At any moment in the day, Google Play Music has music for what people are doing – whether you’re working, working out, or working it on the dance floor – offering curated radio stations that deliver the right song at the right time. Our team of music experts, including the folks who created Songza, crafts each station song by song so listeners can just enjoy the music, effortlessly.
This new ad-supported version is great for advertisers interested in connecting with consumers through premium content and delightful mobile experiences. This Google Play Ads inventory is available through the Google Display Network (GDN), which gives advertisers access to engaging and beautiful ad units such as TrueView video ads and Lightbox ads – all mobile-optimized, seamless across screens, and simple to set up. As part of the GDN, advertisers can use keywords, affinity audiences and remarketing to reach the right people at the right time.
Many advertisers are already investing in this new music inventory, including the media agency Omnicom. Steve Katelman, EVP of Global Strategic Partnerships at Omnicom shared that: “We want to reach customers where they're spending the most time, so music is a critical part of our media mix. As a launch partner for Google Play Music, Omnicom Media Group can offer our clients an invaluable head start in delivering engaging, high-impact brand messages on mobile and the web to music-loving consumers.” To get started with ads on Google Play Music, set up your campaign in AdWords or Doubleclick Bid Manager today.
Posted by Elias Roman, Product Manager, Google Play Music
Need some music right now to make whatever you’re doing better? Even if you’re not already a Google Play Music subscriber, we’ve got you covered. Google Play Music now has a free, ad-supported version in the U.S., giving you a new way to find just the right music—and giving artists another way to earn revenue. In less time than it takes you to read this sentence, you could be exercising with Drop-a-Beat Workout, cooling off with Poolside Chic, or spending quality time with Songs To Raise Your Kids To.
At any moment in your day, Google Play Music has whatever you need music for—from working, to working out, to working it on the dance floor—and gives you curated radio stations to make whatever you’re doing better. Our team of music experts, including the folks who created Songza, crafts each station song by song so you don’t have to. If you’re looking for something specific, you can browse our curated stations by genre, mood, decade or activity, or you can search for your favorite artist, album or song to instantly create a station of similar music.
We hope you’ll enjoy it so much that you’ll consider subscribing to Google Play Music to play without ads, take your music offline, create your own playlists, and listen to any of the 30 million songs in our library on any device and as much as you’d like. You’ll also get ad-free, offline and background features for music videos on YouTube. And with or without a subscription, you can store and play up to 50,000 songs from your own collection for free.
To help you get started, check out the top 10 most popular activities on Google Play Music, each of which offers several radio stations to choose from based on what you like:
The new free, ad-supported version of Google Play Music is launching first in the U.S. It’s available on the web today, and is rolling out this week to Android and iOS. And while you’re checking it all out, we’ll be catching up on our Blogged 50.
What if low-income kids had the same opportunity for jobs in the tech sector as students from the best computer science departments? What could that mean for their futures, or the future of their communities?
That’s the question asked by Oakland-based Hack the Hood, whose mission is to inspire Bay Area kids to pursue careers in technology. Hack the Hood trains young people by hiring them to build websites for small businesses in their communities. After applying for the Google Impact Challenge last spring, Hack the Hood went to work with $500,000 in Google.org funding and nearly 100 Googler volunteers. In the past year they’ve expanded their programs in SF, Oakland and Richmond to reach six times as many young people.
Last year we awarded $5 million to help “hometown hero” organizations like Hack the Hood make a greater impact. Today we’re announcing the 2015 Challenge, and issuing an open call for nonprofits who are asking big “what ifs” about how they can improve their communities and put innovative solutions to work in the Bay Area.
The Bay Area region has always been defined by the people who live here: people who question the status quo to help move our communities forward. From Harvey Milk’s fight for LGBT rights to Alice Waters’ movement for sustainable food to the technological advances of Silicon Valley, the Bay Area has long been at the forefront of positive social change.
We saw this passion in the 1,000+ nonprofit proposals we received for the 2014 Impact Challenge, and we see it in the 25 finalists. We see it in C.E.O., which is training formerly incarcerated people to reenter the workforce; in Lava Mae’s commitment to bringing showers with dignity to the homeless; and in Mission Asset Fund’s providing low-income people with zero-interest loans. We see it in our neighbors who are striving for a better Bay Area for all.
As this is our home, and thousands of Googlers live and work here, we want to work together towards an even better Bay Area. The Google Impact Challenge will be accepting proposals from nonprofits through Thursday July 23, 2015 at 11:59 p.m. PDT. To learn more or to nominate a nonprofit visit g.co/bayareachallenge.
Posted by Jacquelline Fuller, Director, Google.org
Previously a popular feature in Gmail Labs, and recently added to Inbox by Gmail, today we’re adding 'Undo Send' as a formal setting in Gmail on the web. 'Undo Send' allows people using Gmail to cancel a sent mail if they have second thoughts immediately after sending. The feature is turned off by default for those not currently using the Labs version, and can be enabled from the General tab in Gmail settings. People currently using the Labs version of 'Undo Send' will have the setting turned on by default at launch. Release track: Rapid release, with Scheduled release coming in two weeks For more information: Help Center Note: all launches are applicable to all Google Apps editions unless otherwise noted
Converting a file to Google Docs, Sheets, or Slides allows a person to edit, collaborate on, and share the file online. When converting Microsoft® Office files, the following common image types remain readable: JPEG, PNG, EMF, and WMF. Starting today, larger images, images in less common formats (like TIFF), and images with non-RGB color profiles (like CMYK), can also be imported to and exported from the Google Docs editors on the web successfully. Check out the Help Center for more information on converting files in Docs, Sheets, and Slides.
Release track: Rapid release and Scheduled release
When you check your payments history, you might notice a difference between your estimated AdSense earnings and the final amount paid to you. The difference between these two amounts is mostly caused by invalid activity on your site, such as accidental clicks, which are deducted from finalized earnings.
We've received feedback from you that you want to know more about the differences between estimated and finalized earnings. Starting with May’s payment history, you’ll be able to see the invalid activity deductions that cause these differences. For example, if your estimated earnings were $1,100 and your finalized earnings were $1,000, you now have a better view into how your estimated earnings break down into invalid activity and finalized earnings.
We hope this will help you understand the differences between your estimated and finalized earnings and how invalid activity affects your payments. Let us know what you think in the comments section below.
Each user selects and creates their account (included under demos)
Account provisioning for Google Apps uses configurable patterns to generate usernames based on first name, last name and optional custom fields (e.g. second last name). For example: for someone named "Carlos Alvarez Martinez", the pattern [C1_firstname].[lastname][C1_secondlastname] will generate the username c.alvarezm. Further custom fields can be defined (e.g. [studentId]) and a list of patterns can be configured to generate multiple available usernames. In addition, this API caches existent usernames, so it's fast and prevents hitting Admin SDK API limits.
Accounts are created in bulk (included under demos)
As part of Google's ongoing commitment to advancing computing and technology, we are pleased to provide scholarships to encourage students to excel in their studies and become active role models and leaders. In partnership with EmployAbility, we are excited to announce this year’s recipients of The Google Europe Scholarship for Students with Disabilities.
Please join us in congratulating the following recipients, along with the universities they attend:
Alexandra Tzilivaki, IMBB FORTH and University of Crete, Greece
Benno Ommerborn, Karlsruhe Institute of Technology, Germany
Anna Kuosmanen, University in Helsinki, Finland
Daniel Hershcovich, Hebrew University of Jerusalem, Israel
Tania Bailoni, University of Trento, Italy
Yael Hirshovitz-Shieber, Amsterdam University College, Netherlands
Hrayr Harutyunyan, Yerevan State University, Armenia
Rachael Botham, University of Bath, United Kingdom
Robin Thompson, Newcastle University, United Kingdom
Cătălina Mărănduc, Al. I. Cuza University, Romania
Each scholar will receive 7,000 Euros to help them with their studies for the 2015/2016 academic year. All scholars have been selected based on their passion for Computer Science, academic achievement, leadership, and technical accomplishments. Posted by Maya Tudor, EMEA Diversity Scholarships Program Manager
Last week during the DoubleClick Leadership Summit (DLS), we introduced cross-device measurement across all of our DoubleClick advertiser products. Today, as the first post of our week-long DLS series, we're excited to announce that these cross-device metrics will be rolling out to all DoubleClick advertisers in the next week.
Mobile continues to reshape how consumers engage on digital: they are increasingly turning to the nearest device to act on an immediate need in the moment and then seamlessly shifting their attention from screen to screen to complete their journey. With the path to purchase becoming increasingly fragmented, it’s essential marketers understand how consumers interact with their brand across all devices. When marketers have access to cross-device insights, they will also make the best decisions about how to invest their marketing dollars.
With this launch, advertisers can access cross-device metrics in all buying tools within our platform -- DoubleClick Campaign Manager, DoubleClick Bid Manager, and DoubleClick Search.
What advertisers can measure
Cross-device measurement in DoubleClick allows advertisers to gain insight on the true performance of their campaigns across the web, even when users switch devices in their path to conversion. This means advertisers can measure conversions that begin on one device, and continue or end on another, answering questions like:
How many additional conversions is my digital investment delivering that I haven’t been able to measure?
Which sites/campaigns/ads are driving the most conversions across devices?
Let’s say a user is reading bicycle reviews on her phone, and clicks on a display ad that takes her to a bike shop’s website. Later, when she gets home, she pulls up the shop’s site on her computer to continue her research, and ultimately buys the red cruiser she’s been eyeing. This is an example of a cross-device path to conversion that you will now be able to measure with our tools. In fact, cross-device measurement enhances the most powerful use cases for our customers:
If a user clicks on a search ad on desktop, then completes a purchase on mobile, we can measure that.
If a user clicks on a display ad for a smartphone app on their desktop, and then later downloads that same game on their smartphone, we can measure that.
Principles of cross-device conversion measurement
We built cross-device measurement for DoubleClick with the following principles at the core:
User-first. We’re investing in these capabilities while prioritizing user privacy.We measure mobile behavior using industry-standard device identifiers that users can see, reset and configure to opt out from interest-based advertising. Additionally, advertisers can only access anonymous and aggregated performance reporting on their campaigns.
Accurate. The cross-device metrics are calculated using fully deterministic data sources. Performance measurements are only displayed to advertisers when there is a sufficient sample size and a strict 95% confidence interval is reached.
Comprehensive. Built to work across any type of buy (programmatic or reservations), screen, channel (search and display), and format, these tools are consistent with DoubleClick’s core value of giving advertisers a unified view of their audience.
To learn more about cross-device measurement, register for the webinar on July 9th at 12 PM ET and subscribe to our newsletter. If you have a DoubleClick login you can also read more in our Help Center.
Join us on Wednesday for our second post in our DLS series, focused on the Programmatic Guaranteed and DoubleClick Marketplace announcements.
Posted by Luke Hedrick, Product Manager, DoubleClick
We’re pulling into the last Code the Road stop on Friday, June 26 where we’ll be visiting Epcot to celebrate our ten year anniversary and to demonstrate how technology brings the guest experience at Walt Disney World Resort to life.
Epcot guests will be able to visit the bus, located in in Future World West near Innoventions between 9am and 9pm to see how our customers, like Walt Disney World Resort, are using Google Maps APIs to build engaging, location-rich applications for their users and customers.
While there, we will be hosting an invitation-only event with the Disney team for 40 girls from Tech Sassy Girlz, an Orlando-based non-profit program designed to provide girls in grades 6 through 12 exposure and access to STEM fields and careers.
While at Epcot, the girls will experience a full day of learning and adventure including engaging talks from the Disney and Google teams in the morning and educational sessions in the afternoon. The event will demonstrate how technology and engineering create engaging, memorable experiences, like navigating the Walt Disney World Resort with the My Disney Experience app.
If you’re planning to be at Epcot on Friday, stop by to see us at the bus.
Posted by Ashley Smith, Developer Marketing, Google Maps APIs
It’s hard to think of a more important source of information in the world than quality journalism. At its best, news communicates truth to power, keeps societies free and open, and leads to more informed decision-making by people and leaders. In the past decade, better technology and an open Internet have led to a revolution in how news is created, distributed, and consumed. And given Google’s mission to ensure quality information is accessible and useful everywhere, we want to help ensure that innovation in news leads to a more informed, more democratic world.
That’s why we’ve created the News Lab, a new effort at Google to empower innovation at the intersection of technology and media. Our mission is to collaborate with journalists and entrepreneurs to help build the future of media. And we’re tackling this in three ways: though ensuring our tools are made available to journalists around the world (and that newsrooms know how to use them); by getting helpful Google data sets in the hands of journalists everywhere; and through programs designed to build on some of the biggest opportunities that exist in the media industry today.
Tools for better reporting From Maps to YouTube to Fusion Tables to Earth to Search, we offer many tools that newsrooms can use in their reporting and storytelling. Now, journalists around the world can access tutorials on these products created specifically for newsrooms, at g.co/newslab. We’ll post short written and video tutorials and case studies that highlight best practices from top newsrooms around the world. As Google develops new products that help journalists, we’ll update these resources regularly. You can also get updates by following us on Twitter and Google+, and by subscribing to our YouTube channel.
Data for more insightful storytelling There’s a revolution in data journalism happening in newsrooms today, as more data sets and more tools for analysis are allowing journalists to create insights that were never before possible. To help journalists use our data to offer a unique window to the world, last week we announced an update to our Google Trends platform. The new Google Trends provides journalists with deeper, broader, and real-time data, and incorporates feedback we collected from newsrooms and data journalists around the world. We’re also helping newsrooms around the world tell stories using data, with a daily feed of curated Google Trends based on the headlines of the day, and through partnershipswithnewsrooms on specific data experiments.
Programs focused on the future of media We’re also working with partners to build a series of programs focused on imagining the future of news and information, as well as on empowering new voices in media. One of the opportunities we’re focused on is increasing the number of media startups in the marketplace. We’ve launched partnerships with Matter, a media accelerator in San Francisco, and Hacks/Hackers, a global community group for developers and journalists, to provide financial support and mentorship from Google engineers that will help these organizations expand their impact to more startups around the world. We’re also holding a series of TechRaking summits with the Center for Investigative Reporting: hackathons focused on developing new investigative tools such as drones, online databases, and more.
Another area we’ve focused our programs on is citizen reporting. Now that mobile technology allows anyone to be a reporter, we want to do our part to ensure that user-generated news content is a positive and game-changing force in media. We’re doing that with three projects—First Draft, the WITNESS Media Lab, and the YouTube Newswire—each of which aims to make YouTube and other open platforms more useful places for first-hand news content from citizen reporters around the world.
The News Lab is a global effort, with teams in the U.S., U.K., France, and Germany to start—and we’re also powering the training and research arm of Google’s Digital News Initiative in Europe.
Google has created many technologies and platforms that have engaged the media industry. As both the media landscape and technology continue to evolve, we believe we can create a more informed world if technologists and journalists work together—and we’re excited to be part of the effort.
The shooting in Charleston, S.C., was the top topic in search this week. Here’s a look at what people were searching for after the tragedy, plus a glimpse into what else was on searchers’ minds this week.
Tragedy in the south On Wednesday night, a gunman shot and killed nine people at Emanuel African Methodist Episcopal Church, a historic black church in Charleston, S.C. The suspect, Dylann Roof, was arrested Thursday morning, and charged today with nine counts of murder. As people tried to make sense of the story, many turned to the web, leading searches for “Charleston shooting” to climb to more than 5 million. Top questions in the early morning after the shooting include “What was the motive of the hate crime shooting in Charleston?” Many were also interested in the Confederate flag, which still flies above the S.C. Capitol building; interest in the flag spiked 20X in the past week in the U.S. as people asked questions like “What does the Confederate flag stand for?”
Presidential politics We’re still well more than a year away from the 2016 election but the presidential race is already crowded, and getting more so. This week two new candidates joined the fray: Jeb Bush and Donald Trump both announced they plan to run, bringing the total number of Republican candidates to a cool dozen. Though Bush was the most searched candidate in more than 25 states after his announcement, it didn’t last long. Following Trump’s announcement Tuesday, he became the most searched Republican Presidential candidate in every state in the U.S. Top questions on the newest candidates include “Is Jeb Bush related to George Bush?” (that would be a “yes”) and “What is Donald Trump’s net worth?” (he says more than $8 billion; the numbers are disputed).
Must-see TV This week was big for sports, with Google’s own hometown team Golden State Warriors beating the Cleveland Cavaliers to win their first NBA Championship title since 1975. The Warriors were at the top of the search charts on Tuesday with more than 2 million searches. Meanwhile, in hockey, the Chicago Blackhawks edged out the Tampa Bay Lightning to win the Stanley Cup for the second time in three seasons. Winning never gets old, though: interest in Blackhawks apparel spiked 8X in Chicago between June 9-16, and there were more than 20,000+ searches for the Blackhawks parade route, which took place Thursday with more than 2 million attendees.
Hockey and basketball not your game? Then perhaps you were one of the 8 million people watching the fifth-season finale of HBO’s “Game of Thrones.” (Spoilers for the show follow.) The show was the subject of 2 million searches on Sunday night, as people watched with baited breath to find out what gruesome ends the show had in store for their favorite characters this season. One of the top questions about the show was simply “Who died on ‘Game of Thrones’?”, while others expressed their disbelief by asking “Is Jon Snow dead?” and “Is Stannis dead?” There were also more than 200K searches for Lena Headley, who plays Cersei Lannister, and another 20K later in the week for Rebecca Van Cleave, Headley’s body double for a scene where Cersei is forced to walk naked through the streets. Finally, there was a lot of interest in Arya Stark, one of few surviving Stark children, whose path on the show has also been one of the strangest.
Tip of the week This weekend marks the first official day of summer, and that means BBQ season. If you’re watching what you eat, Google can help you figure out what to choose at the picnic table. Just ask Google to “compare coleslaw and potato salad” or “compare burgers and pulled pork.”
Posted by Emily Wood, Managing Editor, who searched this week for [jurassic world showtimes]
As previously communicated, and per the release calendar, the new Google Drive UI will be fully launching to Apps customers on the Rapid release track next week. The ability to revert to the old Drive UI will be removed with this launch. The full launch to Scheduled release customers will follow on July 7. Please note that the new Drive UI does not work with older unsupported browsers prior to and including Chrome 23, Firefox 23, IE9 and Safari 6, so it’s important to upgrade to a supported browser to ensure continued access to Drive. Release track: Rapid release launch coming on June 23, with Scheduled release to follow on July 7 For more information: Help Center Note: all launches are applicable to all Google Apps editions unless otherwise noted
A few weeks back, we ran a poll on our Google+ page asking what type of content you all would be interested in seeing more of on our pages. One of the top responses was information on the interviewing and hiring process. In turn, we decided that we should write a series of posts shedding some light on how hiring works at Google. This entry will primarily cover what components our interviews are comprised of, but if you want to dive deeper into our hiring practices and many other aspects of Google, be sure to check out Work Rules! by Laszlo Bock, who heads up People Operations at Google.
As with just about everything at Google, our interviews are based on—and constantly improved upon—by data. This reliance on data is of paramount importance, because hiring has the ability to either make or break a company. Plus, research has shown that if data is left out of the hiring equation, the decision of who should be hired and who shouldn’t is often swayed by an interviewer’s unconscious biases and superficial snap judgments. Consequently, according to Laszlo Bock, “Most interviews are a waste of time because 99.4% of the time is spent trying to confirm whatever impression the interviewer formed in the first ten seconds.” Fortunately, Google interviews are not like most interviews. But, how exactly are they different?
To begin, Google interviews only include question formats that have been proven to actually predict job performance. In 1998, Frank Schmidt and John Hunter published a meta-analysis of 85 years of research on how well different types of assessments predict job performance. Overall, they identified three assessment techniques that were more effective than all others: work sample tests, tests of general cognitive ability, and structured interviews. As you may have guessed, we incorporate all three within our interview process.
Work sample tests entail giving a candidate a sample piece of work or problem to complete that is similar to what the candidate would face on the job. At Google, all our technical hires (engineering and product management) are tasked with a work sample test of sorts, where they are asked to solve engineering problems during the interview. This allows candidates to showcase their skills, while also giving us a chance to see how they go about attacking actual problems.
Next, tests of general cognitive ability involve measuring raw intelligence and the ability to problem solve, reason, and learn. However, in contrast to case interviews and brainteasers (neither of which is used by Google), these tests have defined right and wrong answers. For this measure, we want smart people who can learn and adapt to new situations. In general, Google interview questions testing general cognitive ability try to get at how candidates have solved hard problems in real life and how they learn.
Last but not least, structured interviews ask a consistent set of questions and have clear criteria for gauging the quality of responses to these questions. Structured interviews help isolate candidate performance from other variables, so that candidates are all judged equally, no matter who interviewed them. Altogether, there are two kinds of structured interviews: behavioral and situational. Behavioral interviews ask candidates to describe prior achievements (“Tell me about a time…”), while situational interviews present a job-related hypothetical situation (“What would you do if…”). Over the course of a Google interview, interviewers ask both types of questions.
So, there it is...a quick glimpse into the components that make up a Google interview. All in all, the primary objective of our interviews is to accurately predict how candidates would perform if they joined the team. By making sure that we use only those interview formats that have been proven to best predict future job performance and evaluate each candidate equally, we have been able to maintain our high hiring standards, while simultaneously making the interview process more fair and rewarding for candidates.
Posted by Steven Claunch, Online Hiring and Insights Team
by Amit Singhal, SVP, Google Search We’ve heard many troubling stories of “revenge porn”: an ex-partner seeking to publicly humiliate a person by posting private images of them, or hackers stealing and distributing images from victims’ accounts. Some images even end up on “sextortion” sites that force people to pay to have their images removed.
Our philosophy has always been that Search should reflect the whole web. But revenge porn images are intensely personal and emotionally damaging, and serve only to degrade the victims—predominantly women. So going forward, we’ll honor requests from people to remove nude or sexually explicit images shared without their consent from Google Search results. This is a narrow and limited policy, similar to how we treat removal requests for other highly sensitive personal information, such as bank account numbers and signatures, that may surface in our search results.
In the coming weeks we’ll put up a web form people can use to submit these requests to us, and we’ll update this blog post with the link.
We know this won’t solve the problem of revenge porn—we aren’t able, of course, to remove these images from the websites themselves—but we hope that honoring people’s requests to remove such imagery from our search results can help.
Posted by Brett Dowling, founder and President of Tixsee
Editor’s note: Today’s guest blogger is Brett Dowling, founder and President of Tixsee, an innovative Fan Experience Management Platform for the sports, entertainment, and venue management industries. Read how Tixsee used Google Maps APIs to build a unique ticket-purchasing platform for the Dallas Mavericks.
When you go to a basketball game, you want to make sure you get great seats, secure an awesome view of the court and are able to find your way around the arena. That’s what we’re doing for fans of the Dallas Mavericks with our Tixsee platform, an immersive shopping experience that lets people see the view from their seats before purchasing.
The Mavericks’ ticketing platform is much more than just the site’s interactive interface. Just as important is the content management system (CMS) that lets the team do things like create special offers to drum up excitement and increase ticket sales. We use the Google Maps Embed API to embed the Street View imagery inside the CMS. The backend users can then orient the panoramas and preview campaigns before deploying to the live project. For a social media campaign, they hid a photograph of an autographed team ball in the virtual arena, and the first person to find the ball online was able to keep it. Traffic to the site spiked.
We’ve got a lot more planned, especially for mobile, because we know people will be bringing their phones to the arena. We have plans to release apps for iOS and Android in the near future. We’ll be using the Google Maps Directions API so people can find their way to one of the eight parking lots near the arena, then navigate right to their seats. It’s all part of our ultimate goal: to build a platform for the Mavericks that intensifies the fan experience and reinforces the value of purchasing tickets to live events at the arena.
Your data feed is key to promoting your products on Google.com — it lets you capture the attention of shoppers by letting them know you’ve got exactly what they’re looking for. To help you seamlessly update ads and quickly get products in front of new customers, today we’re excited to announce two data feed enhancements to Google Merchant Center — one that improves efficiencies for large retailers, and one that helps small retailers get on board more easily:
Online product inventory feeds: a new feed type that lets you quickly update price, availability and sale price of your key products. This is especially useful for larger retailers that need to change these attributes frequently.
Google Sheets add-on: a Sheets extension that connects your spreadsheet directly to Merchant Center for a faster and easier upload. This is especially useful to for smaller retailers looking to get up and running quickly with shopping ads.
Whether you use Google Sheets or text file formats to upload your products, these new data feed enhancements make it faster and easier to upload your most up-to-date product information to Google Shopping and find more customers online.
Online product inventory feeds help you quickly update key attributes If the price, availability, or sale price information for some or all of your products changes frequently, online product inventory feeds is a new feed type to make quick updates to these product attributes, without having to re-submit the full product feed:
Save time with even faster feed processing: Submit new information for price and availability throughout the day to update these specific attributes. You can submit updates for just a small subset of your products for faster processing. If there’s an error processing your online inventory feed, your full product feed will not be impacted.
Show shoppers the most accurate product details: When your pricing or availability suddenly changes, update your affected items on the fly, allowing fresher information to appear on Google Shopping.
For more information on how to get started with online inventory feeds, check out our Help Center article.
Validate and upload your feed directly from Google Sheets
Google Sheets was designed to provide a fast and friendly way to get started with shopping ads for small and medium sized retailers. If you use Google Sheets to upload your inventory to Google Merchant Center, the new Google Sheets add-on simplifies how you create, upload and validate feeds:
Validate your products directly from Sheets: The sidebar in the add-on allows you to validate individual rows or your entire Google Sheet, showing you any errors and warnings before you upload your data feed.
Upload your products directly from Sheets: From the sidebar, you can upload your entire spreadsheet into Merchant Center, without leaving Sheets. The results of your upload are displayed directly in the sidebar, giving you immediate feedback on feed processing.
For more information on how to get started with Google Sheet add-on, visit our Help Center article.
Be sure to check out these two new enhancements today to get up and running on Google Shopping and make the world your storefront.
Posted by Sven Herschel, Product Manager for Google Merchant Center
To create a consistent experience across the Google Docs, Sheets, and Slides viewers on the web on mobile, today we’re introducing a simpler, more uniform interface for each.
In addition, we’re encouraging people to edit their Google Docs files in the mobile app, which is easier to use and offers more robust functionality. Going forward, when users open Docs files on the mobile web and attempt to edit, they’ll be taken directly to the app or given the option to download it. Like with Google Sheets and Slides files, they’ll no longer be able to edit Docs files on the mobile web.
Whether it’s “hotels near me” or “nearby hotels,” people often search for the same things differently. So reaching your customers in the moments that matter can sometimes be a moving target. In fact, of the billions of searches made on Google every day, 15% of them have never been seen before.1 Couple that with shifting product inventory and content hidden deep within your website, people don’t always find what they’re looking for. That’s why three years ago we introduced Dynamic Search Ads (DSA).
Today, we’re excited to announce that DSA has been enhanced and retooled from the ground up, and is now available to all advertisers globally.
What’s Dynamic Search Ads?
DSA helps you reach your customers with the right information, in the moments they’re searching — without the need to manage keywords. Using Google’s organic web crawling technology, DSA indexes your website to determine which searches to show ads for. If a search is relevant to the content on your website, Google will automatically create an ad to enter into the auction. Your ads’ headlines and landing pages are generated based on the products and services you offer, and what people are searching for. These highly targeted ads also complement other AdWords campaigns by delivering value for relevant searches that aren’t covered by existing keywords.
Show ads based on your website
Now, there’s an even more powerful way for you to reach your customers. In addition to crawling and indexing your website, DSA now organizes your website content into recommended categories for targeting your ads. Recommended categories are customized to your products and services, for example “furniture,” and only trigger ads for search queries where you have a relevant landing page. Each category can also be refined to show additional, more specific categories.
Recommended categories for DSA
For example, you might drill into the recommended category for “furniture” to advertise just your “dining room furniture” or “living room furniture.” Select as many or as few categories as you want, or select the option to show ads based on your entire website.
Ad previews and insightful recommendations
Once you’ve selected your categories, we’ve added new tools to provide more transparency into how your ads will show. For each recommended category, you’ll now see samples of the search queries you’ll be targeting, the text ads that’ll appear, and the pages your customers will land on. To help get your campaign started, a recommended bid is also calculated for each category. These recommendations are based on the performance of your existing keywords that are targeting similar search queries.
Many customers have seen early success with these enhancements to Dynamic Search Ads.
As a global player, trivago constantly faced the challenge of covering their huge hotel inventory throughout all markets. DSA and the new categories allowed them to do just that, even in markets with limited resources. Leveraging the scalability of DSA, trivago was able to roll out DSA to over 25 markets in a short period of time.
Hayneedle.com, one of the nation’s largest online retailers, helped beta test DSA. They used their new recommended categories to deliver a 5% incremental lift in qualified search traffic to their website.
Immense reach with incredible ease
DSA is now more powerful than ever — and it takes less than 10 minutes to set up your first campaign. An improved workflow guides you through campaign creation, which includes a more intuitive way to ensure your ad templates remain relevant to your dynamic ad targets.
You can learn more about Dynamic Search Ads in the AdWords Help Center.
Posted by Jen Huang, Senior Product Manager, AdWords
When we launched Google+, we set out to help people discover, share and connect across Google like they do in real life. While we got certain things right, we made a few choices that, in hindsight, we’ve needed to rethink. So over the next few months, we’re going to be making some important changes. Here’s more about what you can expect:
A more focused Google+ experience Google+ is quickly becoming a place where people engage around their shared interests, with the content and people who inspire them. In line with that focus, we’re continuing to add new features like Google+ Collections, where you can share and enjoy posts organized by the topics you care about. At the same time, we’ll also move some features that aren’t essential to an interest-based social experience out of Google+. For example, many elements of Google+ Photos have been moved into the new Google Photos app, and we’re well underway putting location sharing into Hangouts and other apps, where it really belongs. We think changes like these will lead to a more focused, more useful, more engaging Google+.
Using Google without a Google+ profile People have told us that accessing all of their Google stuff with one account makes life a whole lot easier. But we’ve also heard that it doesn’t make sense for your Google+ profile to be your identity in all the other Google products you use.
So in the coming months, a Google Account will be all you’ll need to share content, communicate with contacts, create a YouTube channel and more, all across Google. YouTube will be one of the first products to make this change, and you can learn more on their blog. As always, your underlying Google Account won’t be searchable or followable, unlike public Google+ profiles. And for people who already created Google+ profiles but don’t plan to use Google+ itself, we’ll offer better options for managing and removing those public profiles.
You’ll see these changes roll out in stages over several months. While they won’t happen overnight, they’re right for Google’s users—both the people who are on Google+ every single day, and the people who aren’t.
Posted by Bradley Horowitz, VP of Streams, Photos, and Sharing
We dubbed last week #HTML5Week and launched multiple HTML5 resources, hangouts and product updates to help make it easier to build all your ads in HTML5. Today, we are pleased to announce the launch of our Google Web Designer Certification exam and tra…
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