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September 4th, 2014 | Published in Google Apps
September 4th, 2014 | Published in Google Blog
September 3rd, 2014 | Published in Google Adwords
Example text ad highlighting callout extensions |
“The use of callout extensions has meant we’ve been able to let our customers know how much more our hotels have to offer than just rooms. Spas, restaurants and meeting facilities are just a few of the attractive options our hotels have to offer, which may not be seen through a traditional revenue driving campaign. In just one month after implementing callout extensions, we’ve seen a 9% increase in conversion rate.” - James Harrower, Senior Search Manager, Hilton WorldwideCallouts can also be used effectively in combination with other ad formats. For example, if you’re already using sitelinks for “Women’s Clothing” and “Back to School,” create a callout for “20% off entire site” to encourage people to click through and make a purchase. Or if you’re using call extensions, highlight “24/7 customer support” so your customers know they can call your business for help. However you plan to use callouts, make sure to keep them focused and relevant.
September 3rd, 2014 | Published in Google Student Blog
September 3rd, 2014 | Published in Google Apps
September 3rd, 2014 | Published in Google Adsense
September 3rd, 2014 | Published in Google DoubleClick
DCM Mobile eLearning: learn and master mobile display
DoubleClick's mobile solutions give you better ways to create, serve, and track ads. Use our new intermediate-level DCM Mobile eLearning to learn the steps to take for mobile-focused campaigns. Get an overview of digital creative formats, setting goals, trafficking best practices, conversion tracking, and reporting. The eLearning also dives into the differences between mobile, web, and in-app inventory, along with instructions for implementation and reporting. Try it now
Updated DCM Fundamentals eLearning and Certification: Learn the basics
If you haven’t yet received your DCM Fundamentals Certificate of completion, take DCM Fundamentals today and show that you know your stuff. Take a look at the updated training course, complete with new video and interactive content. Try it now
Make the most of DoubleClick: Better digital creative – 9/11 at 9 AM PT / 12 PM ET
Enhanced Formats in DoubleClick Campaign Manager and Layouts in DoubleClick Studio give you the power to turn static creative assets into engaging, interactive ads – without the hefty creative fees or long turnaround times. Learn how you can use these features for your next campaign. Register
Make the most of DoubleClick: Better mobile campaigns – 9/25 at 9 AM PT / 12 PM ETDig into our library of recorded webinars
Learn more about how you use new DCM Mobile features to create faster, better, and more efficient mobile campaigns. Register
Make the most of DoubleClick: Better ad trafficking – 10/9 at 9 AM PT / 12 PM ET
Learn tips and tricks for more efficient ad trafficking. Register
Better business decisions through attribution – 10/23 at 9 AM PT / 12 PM ET
Learn how to put attribution data to use in answering important questions about your business. We'll discuss some case studies and help you incorporate attribution into your decision-making. Register
September 3rd, 2014 | Published in Google Research
September 3rd, 2014 | Published in Google Blog
September 3rd, 2014 | Published in Google Earth
September 2nd, 2014 | Published in Google Apps, Google Docs
September 2nd, 2014 | Published in Google Apps
September 2nd, 2014 | Published in Google Apps
September 2nd, 2014 | Published in Google Student Blog
September 2nd, 2014 | Published in Google Open Source
Posted by Leticia Lago, Google Play team
Outfit7, creators of My Talking Tom and My Talking Angela, recently announced they’ve achieved 2.5 billion app downloads across their portfolio. The company now offers a complete entertainment experience to users spanning mobile apps, user generated and original YouTube content, and a range of toys, clothing, and accessories. They even have a silver screen project underway.
We caught up with Iza Login, Rok Zorko and Marko Štamcar – some of the co-founders- in Ljubljana, Slovenia, to learn best practices that helped them in reaching this milestone.
To learn about some of the Google and Google Play features used by Outfit7 to create their successful business, check out these resources:
+Android Developers
By Ashleigh Rentz, Open Source team, with thanks to everyone who allowed us to share their stories and photos here.
We are so excited to announce brand new, more robust, user profiles for 3D Warehouse. We hope you’ll find that the revamped My 3D Warehouse page provides the features you need for promoting yourself, your interests and your business as well as improve your ability to connect with other users.
To get started, you’ll first need to Sign In to 3D Warehouse. Then choose “My 3D Warehouse” from the User drop-down menu (see Fig. 1).
Your My 3D Warehouse page shows the information that is visible to other 3D Warehouse users. To edit your profile, click the button labeled “Edit Profile” (see Fig 2).
Profile Info
Filling out profile info like your user profile photo (Fig. 3-A), bio (Fig 3-E), web links (Fig. 3-F), links to your social accounts (Fig. 3-G), location (Fig. 3-H) and Profesional Info (Fig. 3-I) can be a great way to let folks know more about who you are and gives you the ability to promote yourself and/or your business. You’re free to fill in as much or as little information as you want — and select privacy controls (Fig. 3-D) for setting which fields are displayed on your public profile.
Custom URLs
Another noteworthy feature included in this release is the ability to claim a custom URL (Fig. 3-B), such as: http://3dwarehouse.sketchup.com/by/SketchUp. Custom URLs have to be unique, so hustle up and grab yours before someone else does!
Contact Me
This release also reintroduces a feature that gives you the option to allow other 3D Warehouse users to contact you directly via the email address associated with your 3D Warehouse account. To take advantage of this feature, you’ll need to be sure to opt in by checking the checkbox (Fig 3-C). For more information about the Contact Me feature, please feel free to check out this Knowledge Center article.
We know you work hard on your models! By sharing more information on your profile, you are now able to connect with and more meaningfully engage your fellow 3D Warehouse compatriots. So go ahead and upload that selfie or logo, tell us about yourself, and get social! We hope you have as much fun using these new profile features as we had making them.
Questions, comments? Feel free to visit our Community Forums.
Posted by Mike Tadros (Product Manager) and Alexandra Bowen (Community Manager)
Commenting is the backbone of the Community — it’s a communication channel that gives 3D Warehouse users the ability to support and learn from one another. We feel a bit crummy that 3D Warehousers have been without commenting for a while, but we’re immensely proud of our new and improved system. Our sincere thanks to those of you who were patient enough to stick with us. It was really important to us to get this right, and we hope that what we’ve delivered was worth the wait.
Before you dive in, here are some things you might want to know about 3D Warehouse’s Commenting features:
• We’ve migrated all the legacy comments from our old commenting system.
• You’ll need to be signed in order to use commenting features.
• Comments and replies are now threaded to help make sense of side conversations.
• You can add a new comment, reply to an existing one, and even edit or delete your own comments.
• You’ll notice a flag icon alongside all comments. If you find that a comment is offensive or abusive, (as shown in Fig. 2) click the Flag icon to alert our community moderators. Flagged comments will automatically appear in the state shown in Fig. 3 below until they’re reviewed:
• Comments are enabled for every model by default. If you’d prefer, you can easily disable commenting for any of your models while in Edit mode on the model details page (see Fig. 4):
• Lastly, we’ve introduced a notifications feature that will help you stay up to date on conversations. You can manage notification preferences on the new Edit Profile page (see Fig. 5).
Now, more than ever, we’ve made it possible for you to connect with professionals and hobbyists of all sorts. We invite you to start a conversation with other 3D Warehouse community members who have shared their great modeling work for all to see and use.
Of course, comment threads usually benefit from a degree of decorum. We hope you’ll engage in discussions that make 3D Warehouse an interesting and helpful place — and avoid those conversations that do not. So go ahead: give props, make suggestions, ponder polycounts or the future of the universe. 3D Warehouse comments are back, and we’re excited for the conversation to begin, again.
Questions, comments? Feel free to visit our Community Forums.
Happy commenting!
Posted by Mike Tadros (Product Manager) and Alexandra Bowen (Community Manager)
Consumers’ constant connectivity means that people can now satisfy their desire for information and entertainment at any moment during their day. This “in-the-moment” behavior requires marketers to focus on building cross-screen advertising strategies to capture the moments that matter.
Track and optimize app install campaign performance:
Whether you’re reaching sports fans during the March Madness tournament, or more generally trying to reach your consumers in the moments that matter, these tools can help you build successful advertising campaigns that will run seamlessly across screens.
Since last year, we’ve partnered with the Archaeological Survey of India (ASI) and other institutions to bring a comprehensive range of India’s heritage sites online, including national icons like the Taj Mahal, Safdarjung Tomb, and the Ellora Caves. Starting today, history lovers and online explorers alike can now find new panoramic views of 31 Indian archaeological sites and monuments on Google Maps and the Google Cultural Institute. Here’s a virtual walk through of some of these stunning monuments, made possible by Street View technology:
Begin your journey at the Gateway of India, a popular starting point for tourists who wish to explore bustling Mumbai, one of India’s largest cities. Pan through the imagery for a closer look at the yellow basalt stone arch, covered with intricate Gujarati-influenced latticework.
From there, hop over to the Sun Temple at Konârk, one of India’s Seven Wonders and a UNESCO World Heritage Site, for a glimpse of the chariot-shaped temple and its elaborately carved stone wheels, pillars and walls.
For a flavour of India’s royal legacy, visit the Mysore Palace next, one of the country’s grandest royal palaces. Built in the Indo-Saracenic style, the Palace hosts the Mysore Dasara, which celebrated its 400th anniversary in 2010 and attracts visitors from around the world.
Next, wander through the remains of ancient India’s highest seat of education – the Nalanda University. Learn more about the amazing discoveries uncovered during its excavation through the Archaeological Survey of India’s virtual exhibit, “Nalanda: from Mound to Monument“, on the Google Cultural Institute.
Following that, roam through Karnataka’s largest temple complex: the Group of Monuments at Pattadakal, an impressive series of nine Hindu temples and a Jain sanctuary. This World Heritage Site celebrates the Chalukya dynasty, narrating stories of their bravery and valour in the battlefield.
You can also head further down south to the state of Tamil Nadu for a look at Thanjavur Temple on Street View, a fine example of Tamil architecture created during India’s Chola dynasty. The temple, dedicated to Chola emperor Rajaraja, is entirely built out of granite.
That’s just a quick tour of some of the 31 sites we’ve brought onto Google Maps and the Google Cultural Institute today by working with the ASI, as well as the Maharashtra Tourism Development Corporation, Karnataka Department of Archaeology, Museums and Heritage, Delhi Tourism and Transportation Development Corporation. We hope exploring the new panoramic views of these important sites will help people in India and around the world discover, explore, and learn more about India’s rich heritage.
Posted by: Chetan Krishnaswamy, Country Head – Public Policy, Google India
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