During the holidays, it’s easy to spend a lot of money—on food, gifts and decorations. But it can be hard to pull everything together to create that quintessential “holiday cheer.” This year, we have the recipe to ensure you achieve your holiday goals. DoubleClick Planning is a brand new tool that helps you simplify the planning and buying of your campaigns. The tool begins to unify programmatic and reservation inventory management, so you can carry out all of your buys in one place. Faster and more efficient cross-channel planning enables more insightful media strategies, and will ultimately help you get an ROI the size of a holiday feast.
We get it. The holidays are busy, and you often find yourself running out of time—both in the kitchen and with your digital marketing. Forget the manual, hand-churned methods of the past that can leave your campaign results as stale as last year’s fruit cake. This year, turbocharge your campaigns with real-time automated bidding in DoubleClick Bid Manager. We’ll dynamically change a line item’s bid, based on the likeliness that an impression will perform well. Then we’ll use that near-instant conversion data to optimize bids throughout the day—helping you achieve specific campaign goals. And the best part? It’s all automatic, so you won’t have to make it from scratch.
Knowing which product to show each viewer can be as tough as choosing what to make for Thanksgiving dinner. To ease the decision-making process, we launched support for Google Merchant Center feeds in DoubleClick Dynamic Creative. Use your existing Google Merchant Center feeds to automatically update your DoubleClick Studio or DoubleClick Bid Manager display campaigns — showing the right product to the right customers, when they’re looking to buy. In addition, retail and travel advertisers can now target dynamic campaigns to right-hand side inventory on the Facebook Exchange through DoubleClick Bid Manager. With these dynamic options on the table, the rest is gravy.
Hopefully with these tips in toe, you’ll get your holiday campaigns up and running in no time, so you can enjoy some R&R with family and friends this season.


