April 5th, 2011 | by Google CPG Marketing | published in Google CPG
As featured on the Google Business YouTube ChannelDo online search campaigns lead to in-store sales? Controlled studies we call ‘Online to Store’ experiments prove time and again that they do! Check out this video for results from large advertisers…
February 2nd, 2011 | by Google CPG Marketing | published in Google CPG
It’s no secret that today’s consumer is online more than ever before! In 2010, we conducted over 60 research studies with the help of partners such as Compete & OTX to better understand how consumers are utilizing the web–and to help you reach…
February 2nd, 2011 | by Google CPG Marketing | published in Google CPG
It’s no secret that today’s consumer is online more than ever before! In 2010, we conducted over 60 research studies with the help of partners such as Compete & OTX to better understand how consumers are utilizing the web–and to help you reach…
November 9th, 2010 | by Google CPG Marketing | published in Google CPG
Post by Scott Townsend, CPG Account Planner and Ali Manning, CPG Industry AnalystEarlier this year, Google CPG held our first “Dig Into Data” session, where we explored holiday recipe opportunities for advertisers. There are over 500M recipes [1] durin…
November 9th, 2010 | by Google CPG Marketing | published in Google CPG
Post by Scott Townsend, CPG Account Planner and Ali Manning, CPG Industry AnalystEarlier this year, Google CPG held our first “Dig Into Data” session, where we explored holiday recipe opportunities for advertisers. There are over 500M recipes [1] durin…
November 2nd, 2010 | by Google CPG Marketing | published in Google CPG
Cross posted from the Google Retail blog by Heidi Spector, Google Retail TeamDo you know that 89% of consumers started their holiday shopping online?Or that searches for ‘coupons’ peak on Saturdays?If not, you should visit our ThinkHoliday site: www.go…
November 2nd, 2010 | by Google CPG Marketing | published in Google CPG
Cross posted from the Google Retail blog by Heidi Spector, Google Retail TeamDo you know that 89% of consumers started their holiday shopping online?Or that searches for ‘coupons’ peak on Saturdays?If not, you should visit our ThinkHoliday site: www.go…
October 25th, 2010 | by Google CPG Marketing | published in Google CPG
Cross posted from the Google Retail blogOriginal post written by Jennifer Wasson, You Tube TeamThis holiday season, we’ve prepared YouTube marketing strategies to help you take advantage of this time of the year on the top online video destination.Ti…
October 25th, 2010 | by Google CPG Marketing | published in Google CPG
Cross posted from the Google Retail blogOriginal post written by Jennifer Wasson, You Tube TeamThis holiday season, we’ve prepared YouTube marketing strategies to help you take advantage of this time of the year on the top online video destination.Ti…
October 20th, 2010 | by Google CPG Marketing | published in Google CPG
Attention all CPG marketers with direct response initiatives for the holidays –> Attend this webinar today – you won’t want to miss it!————-Cross posted from the Google Retail BlogAs a continuation of Google Retail’s ongoing series, we’re exc…
October 20th, 2010 | by Google CPG Marketing | published in Google CPG
Attention all CPG marketers with direct response initiatives for the holidays –> Attend this webinar today – you won’t want to miss it!————-Cross posted from the Google Retail BlogAs a continuation of Google Retail’s ongoing series, we’re exc…
October 19th, 2010 | by Google CPG Marketing | published in Google CPG
Close your eyes. Envision a US boomer. What comes to mind? How old is he/she? Are you having trouble envisioning what a boomer looks like? Now think about the last advertisement you may have seen targeted to a boomer. Having trouble thinking of on…
September 30th, 2010 | by Google CPG Marketing | published in Google CPG
Cross posted from the Agency Ad Solutions Blog.Original post written by Meghan Sherlock, US Hispanic SpecialistCristina is a person who interacts with media all day long. In the morning, she browses beauty sites before biking to work. Over lunch, she r…
September 15th, 2010 | by Google CPG Marketing | published in Google CPG
Posted by Jenny Liu, Industry Marketing Manager, CPGFor decades, a marketer’s control over consumer communication was generally straightforward – they dictated the times, places and delivery channels to passive consumers via offline media vehicles. The…
September 2nd, 2010 | by Google CPG Marketing | published in Google CPG
Posted by Ali Manning, Industry Analyst for CPGAt Google, we view search as a “database of intentions”; for the CPG marketer, consumer search behavior reveals different moments during which we can connect with consumers who tell us (by typing into …
