May 4th, 2009 | Published in Google TV Ads Blog
Now, advertisers can target Hallmark Channel's entire national audience through Google TV Ads. We're proud to announce the launch of this inventory through our system, allowing advertisers access to family-friendly programs and movies which often rank in the top five amongst women ages 25-54.*
The network offers a varied mix of programming including classic shows like Cheers, Golden Girls and I Love Lucy. Hallmark Channel will also air over 30 original movies in 2009 – its largest-ever slate. To access this inventory, simply log into your AdWords account and create a new TV campaign. On the "Target campaign" page, choose Hallmark Channel as a target network, upload your ad, and set the CPM and budget. Your ads will then be entered into the auction. After ads air, you will have access to reports measuring the number of impressions, CPM and audience retention based on accurate set-top-box data.
In addition to Hallmark Channel, advertisers can target national inventory on Hallmark Movie Channel which we launched in March along with NBC Universal networks CNBC, MSNBC, Oxygen and Sci Fi. If you'd like to learn more about creating a Google TV Ads account, please reference our Getting Started Guide. We are thrilled to be extending the reach of our platform for our advertisers. Stay tuned, because more developments are coming soon.
Posted by Neha Mandal, Associate Marketing Manager for Google TV Ads
*Source: Nielsen Media Research, 2008