November 1st, 2011 | Published in Google DoubleClick
Today, technical experts from our rich media team will present seven rich media innovations to a room full of developers, programmers and technologists within creative agencies at Creative Sandbox | Behind the Screens. This is part of our ongoing effort to help foster more relevant, more real-time and more interactive display ads across screens. Below you can play a video about each of the seven innovations being covered. We look forward to seeing these ideas come to life in live campaigns.
Dynamic Creative with DoubleClick Rich Media
Use multiple headlines, offers, calls-to-action, product images, landing pages -- even videos -- all within a single creative.
QR Code in a DoubleClick Rich Media Ad
Provide a bridge from online display ads to consumers’ smartphones with QR codes.
Augmented Reality in a DoubleClick Rich Media Ad
With augmented reality in an ad, all people need is a webcam and a simple printout or camera phone to experience immersive games or stunning 3D product demonstrations.
Credits: Carmichael Lynch for the Living Sasquatch example (www.livingsasquatch.com); Euro RSCG, Media Contacts and Volvo for the Volvo S60 augmented reality ad
+1 Button in a DoubleClick Rich Media Ad
The +1 button in an ad allows consumers to recommend advertised products or services to contacts and connections across the Internet.
Credits: AKQA for Gears of War 3
Twitter in a DoubleClick Rich Media Ad
Combine social media with the reach of paid advertising by including Twitter in a DoubleClick Rich Media ad.
Credits: Media Contacts for Volvo XC60 and Tribal DDB for VW Passat
Social Toolbar in a DoubleClick Rich Media Ad
Bring sharing to the forefront of any ad with a social toolbar.
Interactive Page Takeover with DoubleClick Rich Media
Use an interactive page takeover to transform a user's favorite web page into a full-screen ad that surprises and delights.
Credits: Discovery Communications for River Monsters; OMD, Tag Worldwide and Intel for Intel Core i5