Move into the "rich" world of digital! New training materials to help you get started with DoubleClick Rich Media
March 7th, 2013 | Published in Google DoubleClick
Standard banner ads are becoming a thing of the past as ads are increasingly becoming "rich" - incorporating sight, sound, motion and interactivity to provide better experiences for viewers.
Studies have shown that rich media ads perform better than standard ads for both brand favorability and for driving purchase intent. But "rich" is sometimes perceived as "more difficult." At DoubleClick, we want to make the process for getting started with rich media ads as simple and painless as possible.
So we've put together a DoubleClick Rich Media Education Program to help you through the steps to train and certify your skills:
- Walk through the Rich Media Fundamentals course, which provides the materials needed to be proficient in DoubleClick Rich Media. This course is designed to allow any new user to ramp up on rich media basics at their own pace.
- After completing the program, you should understand what rich media is; how to use the Studio UI; how to build Flash, HTML5 and dynamic creative; how to traffic rich media creatives and how to resolve live issues.
Ready to get started?
Register for the Rich Media Fundamentals Course and start making your digital campaigns richer!
Posted by Hemmy Edge, DRM Training Program Manager