April 30th, 2009 | Published in Google DoubleClick
Over the last several months, we've been working hard to develop a new tool for creative teams who build rich media ads and the media agencies and publishers they work with. The result of our efforts is DoubleClick Studio, a free rich media production and web-based workflow tool designed to streamline development processes for creative teams and to provide more control over turnaround times. We've designed DoubleClick Studio to significantly improve upon the existing Ad Kit, and pave the way for future innovation in rich media.
To learn more about DoubleClick Studio or to fill out a form showing your interest, please visit studio.doubleclick.com. As creative teams migrate to this new tool, users will also be able to log in here, download components for Flash, and access the web-based workflow.
Here are a few of the features we think creative teams will really like:
- Improved workflow that gets preview links into client's hands faster
- A fully searchable archive of work structured by clients, campaigns and creatives
- Integrated QA processes that get errors identified and fixed earlier in the process
- Full range of intuitive Flash components and full APIs in both AS2 and AS3
- Direct upload to DART for Advertisers ensures smooth transition to traffickers for approved creatives
Josh Race of Ogilvy RedWorks, a member of the DoubleClick Studio beta program, has this to say: "DoubleClick Studio has a clean interface and you will never get lost trying to figure out where you are, which is uncommon amongst ad-serving tools. Our developers are all now self-sufficient and not depending on the one guy who knows his way around some wonky interface."
Will Campbell, also a beta member and owner of ARC Media Group, a creative agency based in Southern California, says, "DoubleClick Studio can greatly improve the workflow for any interactive studio working with Flash. From development to getting creatives ready for publishing it has increased our productivity and decreased the amount of steps we take to accomplish different tasks. It really shows that DoubleClick has given a lot of thought into not only increasing productivity on the development side, but also improving the workflow on the administrative side."
Benefits for Media Agencies
Although not direct users of the authoring tool, media agencies will also benefit from DoubleClick Studio and its integration with DART for Advertisers (DFA), enabling agencies to streamline the process for getting rich media campaigns approved and live. With DoubleClick Studio rolling out on a global basis, it is now easier than ever to manage local, regional and global campaigns on a single authoring platform. Here are some of the benefits:
- Direct link between DoubleClick Studio and DART platforms for instant transfer of creative
- Automated creative checks reduce approval time for campaigns to go live
- Preview links include a view into all rich media events that can triggered by the ad for easy testing, review and sign-off
For a quick tour of DoubleClick Studio, take a look at this short video from Shamim Samadi, product manager for DoubleClick Rich Media.
For those of you who have used DoubleClick Rich Media tools in the past, we will continue to support the Ad Kit though we do not plan to make future upgrades. We also want to note that, while we intend for DoubleClick Studio to make rich media production more efficient for agencies, advertisers and publishers who would like to own the entire process themselves, we remain fully committed to the highest levels of customer service.
To learn more, visit studio.doubleclick.com or contact your DoubleClick representative.