September 1st, 2009 | Published in Google DoubleClick
Online campaigns for theatrical and home video movie releases have some of the most creative and innovative executions. To celebrate the best of movie marketing, we're opening up a call for entries to our 4th Annual Digital Movie Advertising Creative Showcase awards program. Movie marketers and creative agencies are invited to submit up to three entries per category. This year's categories are:
Theatrical Release Rich Media Display Ad(s): Any rich media ad or set of rich media ads used to promote a theatrical movie release.
Home Entertainment Rich Media Display Ad(s): Any rich media ad or set of rich media ads used to promote a home video movie release.
Multi-Channel Cross Media Campaign: Any home video or theatrical movie campaign that involves at least three interactive digital elements (one of which must be rich media ads) as part of a holistic campaign including, but not limited to:
- Rich media ads
- Search campaign
- Alternate reality game (ARG)
- Viral video or webisodes
- Virtual world
- User-Generated content
- Social networking
- Online game(s)
- Digital outdoor
- DVD/Blue-Ray interactive experience/extras
Multi-channel, cross media digital campaign submissions may involve more than one creative agency, but all agencies must be listed and give permission for submission.
YouTube Creative Award: Any home entertainment or theatrical movie campaign creative that included YouTube in its execution -- YouTube homepage "masthead" creative, brand channels, contests, or original video creative uploaded to YouTube to engage the community.
The winners of each category will receive recognition by their industry peers, the opportunity to present to a live audience at the Director's Guild of America in Los Angeles, inclusion in the event's video reel, two award trophies (one each for the movie studio and creative agency) and two Flip Mino mini digital camcorders!
The deadline for entries is Friday, September 18 -- so don't delay if you plan to enter. We look forward to seeing the amazing work in this space.