May 26th, 2010 | Published in Google DoubleClick
Today, we are introducing several new features that integrate DoubleClick Ad Planner data with other Google advertising solutions. These features help streamline the process of planning and building online ad campaigns while offering advertisers access to better data for more informed media planning decisions.
Ad Planner Top 1,000 Most Visited Sites
The Ad Planner 1000 list is a list of the top 1,000 global sites on the web by unique users as measured by Ad Planner. Published monthly, this list details the number of unique visitors, page views and reach for each site for the top 1,000 sites globally. It’s a great way to quickly reference the most popular sites on the web.
This latest resource represents yet another step in the evolution of Ad Planner in providing reliable traffic and audience information for websites. In conjunction with our Ad Planner 1000 list, the Google Content just released an Ad Planner 1,000 targeting feature. These two features combined provide an example of how Google is working to provide more actionable data for online display advertisers.
Exporting Google Content Network Placements to AdWords
Many Ad Planner users are also AdWords users, and one of the top requested features is to provide a simple and easy way to buy Google Content Network placements advertisers find through Ad Planner. The newly launched Export to AdWords feature enables advertisers to simply export Google Content Network placements from Ad Planner into AdWords. These exported placements will be set up as a new campaign or ad group within AdWords.
For advertisers running text ads or display ads on the Google Content Network, this provides an easy way to build media plans of managed placements. Now translating the great audience research data in Ad Planner into your AdWords campaigns is easier than ever.
Creating Lists in Ad Planner
To help you create your own list of favorite sites to save and add your media plans, we also recently launched “Lists” in Ad Planner. With “Lists”, you can store sites and placements in lists for future use in media plans. To get you started, we’ve made the Ad Planner 1,000 list available to all Ad Planner user accounts for use as a handy reference or for download.
Our goal with the Top 1000 Sites and other recent updates is to deliver new tools for greater planning efficiency and data to make more informed advertising decisions.
Visit www.google.com/adplanner to check out our new features.