March 20th, 2013 | Published in Google Analytics
SES New York (#SESNY) is coming up next week, and just like last year, we hope you’ll join us again in the Big Apple.
During day 1 of SES New York, we’ll be on the expo floor with a custom-built Google classroom as well as part of the main conference sessions. Join us where you’ll learn about the newest need-to-know tools, features, and solutions from Google Analytics, AdWords, Mobile, GDN and DoubleClick Search to help you win in a constantly connected world. Following is a listing of our sessions to help you plan your SES experience.
Google Solutions for a Constantalny Connected World
Day 1 - Tuesday, March 26th all day in the Expo Hall
10:30-11:30am: Reaching customers whenever, wherever, across any device. Surojit Chatterjee, Lead Product Manager for Enhanced Campaigns
11:45-12:45pm: Understanding the Full Value of Mobile. Brendon Kraham, Director, Global Mobile Solutions
2:00-3:00pm: Engaging with your audience in a multi-screen world.
3:30-4:30pm: Using DoubleClick Search to manage campaigns across channels and devices. Anthony Chavez, Product Manager for DoubleClick Search
Don’t have a pass yet? Don’t worry. Expo Only passes are free and get you access to our Google classroom. You can also use the code NYGOOGLE which is redeemable for up to $700.00 off a full conference pass.
For attendees of the main conference, Google Analytics team members will be participating in the following sessions:
Landing Page Optimization
Day 1: Tuesday, March 26 from 11:45-12:45pm
Are your search landing pages working hard or hardly working? Landing pages can be the hardest-working part of your search campaigns, or they can kill your lead generation and sales conversion rates. Testing insignificant details such as button colour and headline size won't lead to real lift in your conversion rates. This session will show you what to test, how to analyse your landing pages, and how to get significant revenue lift quickly.
Andrew Goodman, SES Advisory Board; President, Page Zero Media
Justin Cutroni, Analytics Advocate, Google
Angie Schottmuller, Director of Interactive Strategic Planning & Optimization, Three Deep Marketing
The Dawn of Convergence Analytics
Day 1: Tuesday, March 26 from 3:30-4:30pm
The combination of "big data," access to cloud computing, powerful algorithms, and unprecedented visualization capabilities has created an emerging new class of analytics tools for the marketer. It's being called "Convergence Analytics". It's the marketing equivalent of "one ring to rule them all." Though still in its infancy as a discipline, there are many vendors in the market, and their goal is to pull together data sources from multiple touch points from the web and beyond. They're also using advanced data gathering and data regularization strategies to create a correlative dashboard-like experience for the marketer.
Adam Singer, Product Marketing Manager, Google Analytics
Andrew Edwards, Managing Partner, Efectyv Marketing
Rand Schulman, Managing Partner, Efectyv Marketing
We hope to see you out at the event, you can find out more details on the conference site.
Can’t make it to NY? Be sure and follow Google Analytics on Twitter and Google+ for real-time updates on sessions throughout the day sharing interesting bits from the conference.
Posted by the Google Analytics team