November 24th, 2008 | Published in Google Adwords
You may not know it, but the busiest shopping day of the year, Black Friday, is shortly followed by the biggest online shopping day of the year, Cyber Monday. This year Cyber Monday falls on December 1st, and a little preparation can help you make the most of the day.
Here's a few tips to help you prepare:
- Check your budgets, and consider increasing them. You're likely to see increased traffic and you won't want to exhaust your budget early on a day when there are so many potential buyers.
- Give customers peace of mind about shipping times. One of the most stressful parts of online holiday shipping is not knowing if a present will make it in time. Be up front about delivery dates and let customers know ordering deadlines for gifts to make it in time for the holidays.
- Promote any special offerings in your ad text. If you have a holiday special that differentiates you from the competition, be sure to showcase it in your ad.
The holiday shopping season continues beyond Cyber Monday, and we hope all these tips can help you attract more customers this winter.