Case Study: Universal Technical Institute Increases Application Requests Eight-fold With Website Optimizer
March 9th, 2011 | Published in Google Website Optimizer
UTI revved up their conversion rate with Google Website Optimizer. By conducting rigorous testing, making design improvements to their landing pages, and increasing AdWords investment to capitalize on their higher conversion rates, UTI cut their cost-per-application request in half and increased their request volume by more than 700% in in marketing campaigns that used the new landing pages. Read more to learn how they did it!