November 1st, 2011 | by Sally Cole | published in Google DoubleClick
Today, technical experts from our rich media team will present seven rich media innovations to a room full of developers, programmers and technologists within creative agencies at Creative Sandbox | Behind the Screens. This is part of our ongoing effor…
October 31st, 2011 | by Stephen Kliff | published in Google DoubleClick
(Originally posted on the Inside AdSense blog)It’s no secret that I watch a lot of video ads. It’s one of the perks (or pains!) of working in the video advertising business. And yet, I was surprised to see that my younger cousins were gathered…
October 27th, 2011 | by Sally Cole | published in Google DoubleClick
One benefit of DoubleClick Ad Exchange is that buyers can bring their own data, optimization and bidding strategies to the exchange in order to meet their own goals. In a new case study with Quantcast, we look at how they do exactly these things in rea…
October 27th, 2011 | by Kit Broussard, Product Marketing Manager | published in Google DoubleClick
(cross posted from the DoubleClick Search blog. To learn more about DoubleClick Search, contact your Account Manager or request a call from a DoubleClick Search specialist.)We recently described some new DoubleClick Search V3 (DS3) features designed to…
October 26th, 2011 | by Amanda Gangl | published in Google DoubleClick
Attend a DoubleClick for Advertisers (DFA) classroom training and learn the fundamentals of DFA and become familiar with the ad trafficking process. Class details and upcoming dates are listed below.Visit the DoubleClick Learn Center to register (sign-…
October 25th, 2011 | by Stephen Kliff | published in Google DoubleClick
For websites that sell display advertising, the ad tag is the essential link between a publisher’s ad server, such as DoubleClick for Publishers (DFP), and website content. An ad tag is a snippet of code that is inserted into the source code of a web p…
October 21st, 2011 | by Kit Broussard, Product Marketing Manager | published in Google DoubleClick
(cross posted from the DoubleClick Search blog. To learn more about DoubleClick Search, contact your Account Manager or request a call from a DoubleClick Search specialist.)In addition to Floodlight segmentation, we’ve made some exciting enhancements…
October 20th, 2011 | by Stephen Kliff | published in Google DoubleClick
We’re always adding new features to DoubleClick for Publishers (DFP). We’ll be periodically posting lists of the highlights to this blog to help you stay up-to-date with all of the latest DFP developments.The list below contains some highlights. Fo…
October 19th, 2011 | by Stephen Kliff | published in Google DoubleClick, Uncategorized
Watching a funny video ad is one of the special pleasures of life. Trafficking that same video ad is considerably less amusing. In fact, it can take publishers longer to traffic a video ad than it takes to get a root canal. And that’s often the least…
October 17th, 2011 | by Stephen Kliff | published in Google DoubleClick, Uncategorized
Imagine you’re a national news site with a section of your site that is popular with advertisers: a sports section reaching adult males on the West Coast. Since this is a segment that you frequently sell, and thus regularly target your DoubleClick fo…
October 13th, 2011 | by Pamela Eng | published in Google DoubleClick
We’re always looking at ways to improve data in DoubleClick Ad Planner. For example, back in April we changed the algorithm for calculating unique visitors (users). Now we are also updating the way we estimate unique visitors (cookies). Generally you…
October 5th, 2011 | by Stephen Kliff | published in Google DoubleClick, Uncategorized
(Originally posted on the Google Mobile Ads Blog)Good data on the smartphone user is hard to come by. Good data that enables companies to make data driven decisions on how to engage with consumers on their smartphone is even harder to come by.Today we …
October 4th, 2011 | by Pamela Eng | published in Google DoubleClick
You might notice a small change when you sign in to DoubleClick for Advertisers today — the link to DFA Analytics at the top of the page now reads “DFA Reporting.” Although this is a small change to the interface, it represents a big step towards …
October 4th, 2011 | by Stephen Kliff | published in Google DoubleClick
I recently had the opportunity to participate in two publisher industry events in New York. The first was a roundtable discussion with thirty of the brightest minds in the business, from major media brands to up-and-coming digital content players; the…
October 4th, 2011 | by Amanda Gangl | published in Google DoubleClick, Uncategorized
Whether you’re looking to brush up on certain features of DoubleClick for Advertisers or are entirely new to using the product, the DFA training team offers a variety of training experiences that best suit your needs. In addition to in-person classroom…
