July 14th, 2011 | Published in Google CPG
The trends for ‘back-to-school’ queries over the past four years illuminate more than when queries start and peak. These searches have been analyzed and grouped within categories that can help shape retailers’ display strategy for this year’s back to school season on the Google Display Network.
The following categories and sub-categories, in order of frequency, were the most commonly searched themes for back-to-school queries:
- Society: Education, Legal, Social Science
- Entertainment: Music and Movies
- Shopping: Apparel, Mass Merchants and Department Stores, Flowers Gifts and Greetings
- Local: Regional Content, Jobs