Google Data

On Wednesday, January 12th, we’re hosting a free live online course in the AdWords Online Classroom (UK) about getting the most for your AdWords budget through basic optimisation and targeting. In this live course, we’ll cover ways to manage your b…

In any given month, we experiment with hundreds of subtle variations of the Google search results page, testing everything from font sizes and colors to layouts and spacing, as well as dozens of other variables. Recently, we found that by standardizin…

Negative keywords are a great way to refine your keyword lists and filter out unwanted impressions for your campaigns. By excluding specific terms that aren’t relevant to the services you offer, you can improve the relevance of your ads and make your…

Whether you recently updated your code or just started with the AdWords API, please keep in mind that IDs of all entities are represented as xsd:long (64 bit signed integer) values. It is important to note that if your code stores ID values in a d…

As 2010 comes to a close, we’ve been reflecting on the ways that AdWords and online advertising as a whole have evolved over the past year. From the launch of new search ad formats on Google.com to Search Funnel reports that illustrate search behavio…

Long lines at the shops got you down? Dreading yet another ugly sweater party or family cookie exchange? Kicking yourself for not becoming Google AdWords certified in 2010?No need to fret, there’s still plenty of time left in the year. To become Goog…

There are a wide variety of resources available for those learning about the AdWords API, but since they’re spread out across multiple sites it’s not always easy to find the information you’re looking for. While we acknowledge the need for these…

On the Google Display Network, we’ve been working hard to make display advertising accessible to everyone, no matter what your size or budget. In 2008, we launched Display Ad Builder to help you design display ads in minutes for free. Now, 100 new adve…

A few weeks ago we asked you about wishes for your business in 2011, and yesterday we shared what you said. Near the top of your list: growing your small business. Some of you even said you’re ready to leave the word “small” behind. At Google, we’re …

Editors note: This is a guest blog post from the Chrome Web Store team, presenting you a new opportunity to grow your business on the web.Growing revenue and traffic are important goals for most online businesses. The Chrome Web Store that we made avai…

To help you understand more about Quality Score, we’ll be hosting a free, live course in the AdWords Online Classroom (UK) on Wednesday, December 15. The key to a successful AdWords account is the relevancy of your ads, keywords, and website. Having …

After we launched version v2009 of the AdWords API we announced the addition of a new feature called Ad parameters. Since then, many of you have used Ad parameters to insert dynamic numeric values into your text ads while retaining the ads’ historica…

In July, we shared some upcoming changes to the way our third party partners should provide reports and information about AdWords to their clients. Starting in February 2011, all advertisers should be able to find out how much of their advertising budg…

The reporting services of the AdWords API are designed to allow you to download large amounts of data, but it can often be useful to filter out certain rows from the start to cut down on processing and transfer time. DefinedReportJobs created using th…

A few months ago, we launched AdWords Campaign Experiments (ACE), a free tool that makes it easier to test and precisely measure the impact of changes to your keywords, bids, ad groups, placements – and now ads themselves! ACE allows you to run experim…