Over a year ago, we launched Ad Sitelinks on Google.com as way to help you enhance your top-performing ads with additional relevant information. The results for Ad Sitelinks have been stunning, with the two-line format increasing clickthrough rates, on…
As AdWords users, you know how effective AdWords can be in driving traffic to your website and how it can turn curious visitors into regular customers. But since not every visit leads to a sale, wouldn’t it be great to have other ways of making money…
When you’re out and about, is your phone your go-to computer? If you find yourself doing mobile searches for information, directions, or even real-time price comparisons, you’re not alone–mobile search is growing fast. Over the past two years, Goo…
On Wednesday, January 12th, we’re hosting a free live online course in the AdWords Online Classroom (UK) about getting the most for your AdWords budget through basic optimisation and targeting. In this live course, we’ll cover ways to manage your b…
In any given month, we experiment with hundreds of subtle variations of the Google search results page, testing everything from font sizes and colors to layouts and spacing, as well as dozens of other variables. Recently, we found that by standardizin…
Negative keywords are a great way to refine your keyword lists and filter out unwanted impressions for your campaigns. By excluding specific terms that aren’t relevant to the services you offer, you can improve the relevance of your ads and make your…
As 2010 comes to a close, we’ve been reflecting on the ways that AdWords and online advertising as a whole have evolved over the past year. From the launch of new search ad formats on Google.com to Search Funnel reports that illustrate search behavio…
Long lines at the shops got you down? Dreading yet another ugly sweater party or family cookie exchange? Kicking yourself for not becoming Google AdWords certified in 2010?No need to fret, there’s still plenty of time left in the year. To become Goog…
On the Google Display Network, we’ve been working hard to make display advertising accessible to everyone, no matter what your size or budget. In 2008, we launched Display Ad Builder to help you design display ads in minutes for free. Now, 100 new adve…
A few weeks ago we asked you about wishes for your business in 2011, and yesterday we shared what you said. Near the top of your list: growing your small business. Some of you even said you’re ready to leave the word “small” behind. At Google, we’re …
Editors note: This is a guest blog post from the Chrome Web Store team, presenting you a new opportunity to grow your business on the web.Growing revenue and traffic are important goals for most online businesses. The Chrome Web Store that we made avai…
To help you understand more about Quality Score, we’ll be hosting a free, live course in the AdWords Online Classroom (UK) on Wednesday, December 15. The key to a successful AdWords account is the relevancy of your ads, keywords, and website. Having …
In July, we shared some upcoming changes to the way our third party partners should provide reports and information about AdWords to their clients. Starting in February 2011, all advertisers should be able to find out how much of their advertising budg…
A few months ago, we launched AdWords Campaign Experiments (ACE), a free tool that makes it easier to test and precisely measure the impact of changes to your keywords, bids, ad groups, placements – and now ads themselves! ACE allows you to run experim…
Today we’re announcing four new features in the Opportunities tab that we hope will improve the way that you optimize your AdWords account. First page CPC ideasFirst page CPC ideas help you adjust your bids so that your ads have a better chance of ap…