August 13th, 2014 | by Jane Smith | published in Google Apps
People creating charts in Google Sheets will now have the ability to add trendlines–lines superimposed on charts revealing the overall direction of the data. Trendlines can be styled with different colors and line thicknesses, and can be displayed as …
August 13th, 2014 | by Mary Radomile | published in Google Open Source
Today’s post comes from guest blogger Ana Cutillas — a dedicated Google Summer of Code student, mentor, and now organization administrator for Systers, a forum for women involved in the technical aspects of computing. The email list has over 4,000 members from at least 54 countries around the world. Ana is passionate about all things open source and shares a bit of her story below.
A few years ago, a friend told me about a cool open source program called Google Summer of Code (GSoC). I was reluctant to get involved — I had no idea where to start! But when the organizations for GSoC 2012 were made public, I felt ready. I skimmed through the list and one of them caught my eye. Systers. Funny name. I read more about them: an international electronic mailing list for technical women in computing. Awesome! I decided to apply and before I knew it, I was a full time student, full-time worker, an Ultimate Frisbee player and applying to become a GSoC participant. Needless to say, I was quite busy.
For the application, Systers required that you install their environment in your machine and fix a bug for them. It wasn’t easy. I had so many questions! Thankfully I had already joined the Systers’ developers mailing list and I decided to ask them. At the beginning, mentors-to-be answered my questions but eventually new potential students joined the list and I knew the answers to some of their questions. It felt great to be able to help people already.
Throughout the application process, I became friends with another student that wanted to work with Systers too. The night of the accepted students announcement, we were both so nervous. I remember walking back home from my Ultimate Frisbee practice when she told me she had gotten the email. I had a rush of mixed emotions, I was so happy for her but worried about where mine was. Maybe I hadn’t made it? After several of the longest minutes of my life, there it was! I made it!
Systers set me up with two mentors. During the community bonding period we went through my summer schedule until we were all happy with it. The coding period started and I dived head first into my project. I spent my summer working in Python, and learning about open source project etiquette and culture. When I didn’t know where to find the files I needed to do something, I could ask my senior mentor and she just knew. I feel very fortunate to have worked with her and I still turn to her for career advice.
A few months after GSoC ended, I got an email from our administrator to the mailing list saying that Systers was going to try to participate in GSoC again that year (in 2013). I immediately wrote her back and told her that I would like to be a mentor. I was really nervous about being a mentor, a lot more than I was when I was a student. As a student you’re just expected to get your work done, ask questions and slowly become part of the community. However, as a mentor, I was expected to be a role model. I had such an amazing experience with my mentor and I really wanted to provide the same experience to my student.
All my worries went away as soon as I met my student. As far as students go, I hit the jackpot! She was extremely smart, really organized, got her work done on time and was absolutely fantastic to work with.
Later in the year I was chosen to go to the mentor summit at the Google campus in California. There, I got to meet some of the people that had mentored me when I was a student. The summit has truly been one of the best experiences of my life. It was so cool to be surrounded by tons of exceptionally smart people who were also really passionate about open source.
Shortly after the summit, our administrator asked me if I wanted to help out as an org admin as well as be a mentor for 2014 GSoC. I didn’t have to think about it, I happily accepted. I’m happy to report our organization has grown a lot in a year. We’ve gone from six to 14 students and we’ve been able to recruit about four mentors per student. And what a ride I’ve been on. I’m excited to continue my work with Systers and can’t wait to see what’s next for Google Summer of Code.
By Ana Cutillas, Google Summer of Code Student, Mentor, and Organization Administrator for Systers
August 13th, 2014 | by Justin Huskamp | published in Google Analytics, Google DoubleClick
As part of our mission to offer the most actionable data and reporting, from all sources, DoubleClick Search lets you report on Google Analytics goals. You may not know that we also have the capability to use Google Analytics Goals as targets for DoubleClick Search bid-strategies. When you create a bid strategy in the Doubleclick Search Performance Bidding Suite, you can optimize to conversions and revenue based on Google Analytics goals and transactions. This feature extends the flexibility of DS bid strategies, which already support optimization to Floodlight activities and formula columns. This release also extends bid optimization support to goals based on site analytics metrics such as pages per visit and visit duration.
Make better decisions based on user behavior insights
Google Analytics goals make it possible to have user behavior prior to purchase drive your bidding decisions. Conversion windows vary by vertical. Some customers finalize their purchases/actions within minutes or hours, while other customers may take days, weeks or even months to research before converting. If you understand the propensity of a user to convert based on their session behavior, you can bid more for keywords that drive higher quality customers. This is where site analytics data comes in as it provides useful post click data such as “users from ad group X spend an average of 5 minutes on the site after clicking”.
Our Google Analytics integration gives you access to powerful new metrics to enhance bid optimization and create custom models that not only include the final conversion but also values keywords that lead to pre-conversion user behaviors including time on site, pages viewed, etc.
Getting started with Google Analytics goals
Getting started with Google Analytics goals & DoubleClick Search bid-strategies is simple. They work in the same way as the DoubleClick Floodlight-targeted bid strategies you are already familiar with. Just create a new bid strategy using the wizard and select Conversions, Revenue, or Advanced targeting as the goal. Then Google Analytics can be selected as a conversion source (shown below).
If you want to mix Floodlight Tags and Google Analytics Goals in the same bid-strategy, first define the relative value of the Tags and Goal inside the formula column. For example, suppose you wanted a ROAS strategy for your travel agency. Your main objective is to drive revenue from ticket and package sales, but you value a user spending 10 minutes reading about vacation packages at $1.50 since you expect they will return later to buy. The following formula column would capture this valuation:
In the above formula: FL=Floodlight, GA=Google Analytics
Once you’ve created this formula columns, create a new bid strategy, in step 2 select the conversion source to be “formula column”. If you haven’t linked your Google analytics account with DS, you can find a step by step guide here. If you are interested in using the site analytics level goals, please follow the guide here (note: you only need to complete Step 1: Transferring Property). To learn more about DS bid-strategies and Google Analytics integration, please check out our help center article.
August 12th, 2014 | by Google Testing Bloggers | published in Google Testing
by Ruslan Khamitov
This article was adapted from a Google Testing on the Toilet (TotT) episode. You can download a printer-friendly version of this TotT episode and post it in your office.
Adding ID attributes to elements can make it much easier to write tests that interact with the DOM (e.g., WebDriver tests). Consider the following DOM with two buttons that differ only by inner text:
| Save button | Edit button |
|
|
|
How would you tell WebDriver to interact with the “Save” button in this case? You have several options. One option is to interact with the button using a CSS selector:
div.button
However, this approach is not sufficient to identify a particular button, and there is no mechanism to filter by text in CSS. Another option would be to write an XPath, which is generally fragile and discouraged:
//div[@class='button' and text()='Save']
Your best option is to add unique hierarchical IDs where each widget is passed a base ID that it prepends to the ID of each of its children. The IDs for each button will be:
contact-form.save-button
contact-form.edit-button
In GWT you can accomplish this by overriding onEnsureDebugId()on your widgets. Doing so allows you to create custom logic for applying debug IDs to the sub-elements that make up a custom widget:
@Override protected void onEnsureDebugId(String baseId) {
super.onEnsureDebugId(baseId);
saveButton.ensureDebugId(baseId + ".save-button");
editButton.ensureDebugId(baseId + ".edit-button");
}
Consider another example. Let’s set IDs for repeated UI elements in Angular using ng-repeat. Setting an index can help differentiate between repeated instances of each element:
id="feedback-{{$index}}" class="feedback" ng-repeat="feedback in ctrl.feedbacks" > In GWT you can do this with ensureDebugId(). Let’s set an ID for each of the table cells:
@UiField FlexTable table;
UIObject.ensureDebugId(table.getCellFormatter().getElement(rowIndex, columnIndex),
baseID + colIndex + "-" + rowIndex);Take-away: Debug IDs are easy to set and make a huge difference for testing. Please add them early.
ddddddClassroom now available to Google Apps for Education
August 12th, 2014 | by Jane Smith | published in Google Apps
Today we started to open Classroom to all Google Apps for Education users, helping teachers create and collect assignments paperlessly. Classroom includes time-saving features like the ability to automatically make a copy of a Google Document for each student, and also creates Drive folders for each assignment and for each student to help keep everyone organized. Students can keep track of what’s due on the Assignments page and begin working with just a click. Teachers can quickly see who has or hasn’t completed the work, and provide direct, real-time feedback and grades right in Classroom. We’ll be rolling out to more users every day, so if you go to classroom.google.com with your Apps for Education account and don’t have access yet, please check back soon.
Release track:Rapid release and Scheduled release For more information:Enterprise blog post
Note: all launches are applicable to all Google Apps editions unless otherwise notedwhatsnew.googleapps.com
Get these product update alerts by email
Subscribe to the RSS feed of these updatesdddProtecting Gmail in a global world
August 12th, 2014 | by Jane Smith | published in Google Enterprise
Posted by Mark Risher, Spam & Abuse TeamEditor’s note: Businesses rely on email to communicate, and on Google to ensure that their email communication is secure. Today, we’re adding to our spam filtering support in Gmail to handle duplicitous “Unicode Homoglyphs.” This release strengthens our ongoing commitment to keeping our customers safe and protected from scams, phishing attacks and spammers.
Last week we announced support for non-Latin characters in Gmail — think δοκιμή.com and 测试@example.net and みんな — as a first step towards more global email. We’re really excited about these new capabilities. We also want to ensure they aren’t abused by spammers or scammers trying to send misleading or harmful messages.
Scammers can exploit the fact that ဝ, ૦, and ο look nearly identical to the letter o, and by mixing and matching them, they can hoodwink unsuspecting victims. Can you imagine the risk of clicking “ShဝppingSite” vs. “ShoppingSite” or “MyBank” vs. “MyBɑnk”?
To stay one step ahead of spammers, the Unicode community has identified suspicious combinations of letters that could be misleading, and Gmail will now begin rejecting email with such combinations. We’re using an open standard—the Unicode Consortium’s “Highly Restricted” designation—which we believe strikes a healthy balance between legitimate uses of these new domains and those likely to be abused.
We’re rolling out the changes today, and hope that others across the industry will follow suit. Together, we can help ensure that international domains continue to flourish, allowing both users and businesses to have a tête-à-tête in the language of their choosing.
dddProtecting Gmail in a global world
August 12th, 2014 | by Matt Kallman | published in Google Online Security
Last week we announced support for non-Latin characters in Gmail—think δοκιμή and 测试 and みんな—as a first step towards more global email. We’re really excited about these new capabilities. We also want to ensure they aren’t abused by spammers or scammers trying to send misleading or harmful messages.
Scammers can exploit the fact that ဝ, ૦, and ο look nearly identical to the letter o, and by mixing and matching them, they can hoodwink unsuspecting victims.* Can you imagine the risk of clicking “ShဝppingSite” vs. “ShoppingSite” or “MyBank” vs. “MyBɑnk”?To stay one step ahead of spammers, the Unicode community has identified suspicious combinations of letters that could be misleading, and Gmail will now begin rejecting email with such combinations. We’re using an open standard—the Unicode Consortium’s “Highly Restricted” specification—which we believe strikes a healthy balance between legitimate uses of these new domains and those likely to be abused.
We’re rolling out the changes today, and hope that others across the industry will follow suit. Together, we can help ensure that international domains continue to flourish, allowing both users and businesses to have a tête-à-tête in the language of their choosing.Posted by Mark Risher, Spam & Abuse Team
*For those playing at home, that’s a Myanmar letter Wa (U+101D), a Gujarati digit zero (U+AE6) and a Greek small letter omicron (U+03BF), followed by the ASCII letter ‘o’.
dddMore teaching, Less tech-ing: Google Classroom Launches Today
August 12th, 2014 | by Jane Smith | published in Google Enterprise
Posted by Zach Yeskel, Classroom Product Manager (and former High School Math Teacher)When we introduced Classroom back in May, we asked educators to give it a try. The response was exciting — more than 100,000 educators from more than 45 countries signed up for a preview. Today, we’re starting to open Classroom to all Google Apps for Education users, helping teachers spend more time teaching and less time shuffling papers.
One of the first schools to use Classroom was Fontbonne Hall Academy in Brooklyn, New York. Sister Rosemarie DeLoro, who has been teaching for more than 60 years, had never used computers with her students before Classroom was introduced at her school. Classroom made it easy for her to assign digital worksheets to students in her Italian class and provide direct feedback to help them learn. In fact, after just a few weeks, Sister Rosemarie was showing the other teachers how to use it. “You can’t stay in teaching and keep going to the old ways,” she said.
Teachers and students have been instrumental in helping us build Classroom. For example, we heard during the preview that educators don’t want to wait until an assignment is turned in to collaborate with students. Now, with Classroom, teachers can view and comment on students’ work to help them along the way. We’ve also heard that educators want a simple place to post information and materials about their classes, so we added an “About” page for each course, as well.
When teachers create assignments, they can attach files from Google Drive — including Google Docs, Microsoft Word, Keynote, Google Slides, Excel, Google Sheets, and many others — then choose to automatically make a copy for each student.
Teachers can review assignments from Classroom and provide feedback and grades to students all in one place. Classroom is available in 42 languages (including right-to-left ones, such as Hebrew, Arabic and Persian). It also works well on mobile devices and most popular screen readers. We’ll be rolling out to more users every day, so if you go to classroom.google.com with your Apps for Education account and don’t have access yet, please check back soon.
Hopefully Classroom will help you spend a little less time at the photocopier and a little more time doing what you love—teaching.
dddGoogle Intern Insights 2014 – Meet Ryan Drapeau
August 12th, 2014 | by Sarah H | published in Google Student Blog
From Google Glass to Project Loon, Adwords to Docs, our interns have the opportunity to work on some of Google’s most cutting edge and innovative projects. Interns also work across sales and other business functions, bringing a fresh perspective to the work done at Google. To show you just how much of an impact interns make and to highlight their unique experiences, we’re bringing you a special blog series: Google Intern Insights. Make sure to look out for the different interns being featured on the blog throughout the summer!
Meet Ryan Drapeau, a rising junior at the University of Washington, majoring in Computer Science. Ryan is a Software Engineering Intern this summer at the Google Headquarters in Mountain View. Outside of his school work, Ryan is an avid photographer and loves experimenting with the different technical aspects of photography (his current obsession is welding glass photography). Originally from Los Angeles, he also enjoys hiking and exploring amazing sites, with his camera in-tow, of course!
Tell us one fun, outlandish fact about you!
In high school, I ate sushi for 8 consecutive days (sometimes more than once per day). Concerned for my health, my parents confiscated my wallet to keep me from buying more, unfortunately putting an end to the streak.What inspired you to apply for this internship, and what made Google appealing to you as a potential intern?
Google’s mission is to not only improve technology for those who already have it, but to also bring access to those who don’t. When designing a product, it can be easy to limit our scope to our own experiences, but at Google, it is essential to design around the user. Projects like Android One and Loon are bringing access to the world’s information and knowledge to the ~5 billion people around the world without Internet. Innovation does not come from mere 10% improvements – solutions that offer a 10x improvement push the industry and the world forward. This attitude and moonshot thinking is what attracted me to Google.What team are you working on at Google? Can you provide us with a high-level description of your summer project?
I work on the Accessibility Engineering team in Google Research in Mountain View, CA. As a team, we build innovative products and solutions to help make the world’s information universally accessible to everyone. We ensure Google’s technologies are accessible in order to empower people with disabilities to be socially engaged, productive, and independent.What’s the best part about working with your manager? What about your team?
The best part about working with my manager, Phil, is the amount of responsibility and ownership he gives me. I’m treated like any other member of the team and given the opportunity to voice my opinion during meetings. As an intern, it is amazing to have my input be considered and implemented in our project.
Some of the team heading to a meeting
My team is great! Everyone is friendly, welcoming, and extremely helpful. They have made the experience better than I could have imagined. Everyone on the team also knows how to handle a prank, which is good considering the interns ganged up and covered our coworker’s desk with water bottles we had saved up from the entire summer.
170 bottles in every space available (including the drawers)We all know Googlers and interns love the food and the other benefits. Outside of some of the well-known perks, what’s your favorite part about working at Google?
The people. I’m constantly surrounded by people that are smarter than me and I think that is important. It creates an atmosphere filled with learning and opportunities for improvement. There is an incredible amount of knowledge here and plenty more waiting to be discovered. To be able to be a part of that as an intern is a wonderful experience.What does “being Googley” mean to you?
Being Googley, to me, means to not be afraid. Don’t be afraid to ask questions for help. Don’t be afraid to tackle problems too big for one person. Don’t be afraid to be curious. Having an audacious attitude is Googley.If you could give one piece of advice to potential student applicants, what would it be?
The biggest piece of advice I could give is to have passion and drive. Studying and memorizing data structures can only get you so far. To really succeed, find your niche within computer science and technology. Find out what inspires you in the field and industry at large and follow it. The more passionate you are about your work, the more you will accomplish.But it doesn’t hurt to memorize these either.
Best meal at Google so far?
Any meal involving sushi (KitchenSync and Atom regularly serve it).Outside of being a Google intern, what are some fun things you do outside the classroom/office throughout the year?
When I can, I love to get outdoors and use my camera. Photography is a visual poetry in my mind; it’s a hobby where I can spend many hours trying to get a single shot. Some of my most memorable nights last year were spent editing photos until sunrise with a close friend. Whether I am shooting long exposures of Snoqualmie Falls, or trying to show my friend how to balance during a levitation pose, I enjoy every frame of it.
“Levitation”Best overheard conversation in a MK/cafe/elevator
I had a conversation with some Googlers about the possibility of the universe being a part of a Matrix-like simulation. Most people would laugh it off, but we had a serious debate about whether or not it would be theoretically possible.Dream Google office to visit?
Google Zürich because working in a ski lift for a day sounds pretty great.
Best intern event you’ve attended?
The Intern Boat Cruise – I cannot think of a better way of meeting other interns than on a boat dressed in your finest 80’s clothes.
Want to learn more about internships at Google? Check out our Student Careers Site. Additionally, follow Google Students on Google+ and use the hashtag #googleinterns to keep up with Intern Insights this summer.
Posted by Shawn Dye, Intern Programs Team
dddTurning down the Flash Maps API
August 12th, 2014 | by Maps Devel | published in Google Maps
Alert!
On September 2nd of this year the three year deprecation period for the Google Maps API for Flash will come to a close and the API will be turned off on that date. We encourage developers of existing applications to migrate to JavaScript Maps API v3 as soon as possible.
Over the past 3 years we’ve added numerous additional features to v3, such as elevation, cycling and transit directions, symbols, and support for GeoJSON, making it our most powerful and well used Maps API ever. Developers looking to migrate to the JavaScript Maps API v3 can find answers to any questions they have on StackOverflow. Our support page has the right StackOverflow tags to peruse.
Alternatively, if you are a Maps API for Business customer you can get help through the Enterprise support portal (check the Resources tab).Posted by Mano Marks, Developer Relations Team
dddA new type of Chromebook with extra-long battery life
August 11th, 2014 | by Google Chrome Blog | published in Google Chrome
Chromebooks were designed for your mobile lifestyle. They’re thin and light, resume instantly, and are easy to use.
Starting today, we’re welcoming a new type of Chromebook into the family, beginning with the Acer Chromebook 13. This new device uses the NVIDIA Tegra K1 processor, so you get the speed you’re used to from Chromebooks with a battery life up to 13 hours. What could you do in thirteen hours?
- Fly from New York to Beijing
- Watch the entire set of Harry Potter movies
- Complete an Iron Man triathlon (average finish time is 12hr 13min)
- Finish a 1-credit college course
- Watch 390 adorable cat videos (2 min per video)
- Use your Chromebook 13 to watch, play and get a lot done
The Acer Chromebook 13 is available now (with optional touchscreen and 1080p resolution) at Amazon and other online retailers from $279.
Posted by Bill Brougher, Engineering Director & frequent flyer
dddNew Shopping Campaigns Upgrade Tool
August 11th, 2014 | by Rob Newton | published in Google Adwords
This is the final stretch. At the end of August, regular Product Listing Ad (PLA) campaigns will retire and be replaced by Shopping campaigns. A majority of you have started upgrading to Shopping campaigns, but if you’re one of the few who haven’t yet, we’re introducing a new upgrade tool that’ll help you upgrade in a matter of clicks.This tool creates a Shopping campaign from your regular PLA campaign, with a campaign structure and bids based on your regular PLA campaign and historical performance data.
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If you haven’t started your upgrade, we encourage you to use this tool as a jumping off point for your Shopping campaigns. Be sure to check your campaign budgets, settings and bids so they’re customized to your business needs.
Note that not all campaigns are compatible with this upgrade tool. If, for example, you use AdWords labels or groupings in your product targeting or inventory filters, you must update your data feed with custom labels before you use the upgrade tool, unless you’re happy to use another attribute to subdivide your inventory in AdWords directly.
You can access the upgrade tool, and check which of your campaigns are eligible, in the Settings tab of your existing Product Listing Ads campaigns. Learn more in the help center.
We’re here to help
We want to make sure you’ve thoughtfully upgraded and are ready for the holidays. Join us for a Learn With Google Hangout on Air on August 12 at 10:00am PST to walk through the new upgrade tool. If you have any questions, reach out to the AdWords Community Forum or contact us.Posted by Eric Tholomé, Director of Product Management, Google Shopping
dddSummer Games: Learn to Program
August 11th, 2014 | by Research @ Google | published in Google Research
Posted by Jennifer Vaden Barth, Executive Assistant
Looking for ways to engage your kids in constructive, meaningful learning? We’ve just launched Blockly Games, our next extension of Blockly, a web-based graphical programming environment. As part of the generation of new programming environments that provide a more accessible introduction to coding, Blockly Games allows users to create and run programs by arranging blocks with a simple click, drag and drop.
Blockly Games requires little or no typing, which facilitates young or novice programmers to learn core coding principles in an intuitive way. By minimizing the use of syntax, users are able to focus on the logic and concepts used by computer scientists, progressing at their own pace as they venture through mazes and more advanced arenas.
Blockly was featured during the 2013 Computer Science Education week where people of all ages tried programming for the first time. Blockly is universally accessible with translations for a number of languages, including German, Vietnamese, Russian and even Klingon.
We encourage you and your child to explore Blockly Games, where novice programmers of any age begin to learn together. With Blockly Games, the whole family can learn and master basic computer science concepts.
dddThrillist bridges lifestyle brands with Google Apps
August 11th, 2014 | by Jane Smith | published in Google Enterprise
Posted by Ben Darr, Development Manager, Thrillist Media GroupEditor’s note: Whether it’s taking a meeting over Hangouts from the airport before escaping to a much-deserved vacation or sending work emails from an air-conditioned neighborhood cafe, technology should help you get your work done faster so you can enjoy the summer months. To celebrate the season of sun, we’re sharing stories from customers who know all about the importance of technology when fostering a culture of mobility and flexibility. Today, we hear from Ben Darr, Product Development Manager at Thrillist Media Group, a digital media company based in New York that is responsible for men’s lifestyle brand Thrillist.com and popular online retailer JackThreads.
In the last four years, Thrillist Media Group (TMG) has gone from a small newsletter in a one-room office to a multi-propertied media group with more than 300 employees. We now operate within the realms of content, commerce, private label clothing, events, sales and proprietary tech platforms. We’ve worked hard to tie these unique industries together — a feat that requires high levels of communication between our offices in Manhattan, Brooklyn and Columbus, Ohio. Thrillist’s collaboration between employees would not be possible without Google Apps.
Thrillist’s employees are completely plugged into the Google ecosystem and the tools we need are mere clicks away and always available. What really sets the Google platform apart is the seamless integration and intuitive user experience. If you’ve ever used Gchat in the last few years, you know how to use Hangouts. If you can write an email, it’s a tiny skip to using a Google Doc. Being able to quickly switch between Apps without having to log in or learn how to use a new tool caters to our fast-pace environment and centralizes nearly all of our day-to-day files and communication.
Whether someone has a quick question or needs to express a more complex idea via Hangout or email, Google Apps is there to give our team what we need to finalize the designs and copy with the client. After approvals, we upload all files to Drive, which makes it easy for multiple departments across the company to refer to them throughout the campaign. On the product side, our quality assurance team can then cross reference final design specs to custom-built sales and make note of any issues or differences in Google Sheets. When the campaign is live, I review how the entire process was executed and use our product page on the Thrillist Google Site to recount best practices and we took away from the campaign.
Take, for example, this real-life scenario from a recent campaign: A client halfway across the country sponsored a custom sale on Jackthreads driving content on Thrillist and Supercompressor, two of our e-commerce properties. To start the process, our sales and design team held a kick-off meeting with the client via Google Hangouts to understand their vision and goals for the campaign. Throughout the meeting, everyone recorded ideas, guidelines and project timelines on one Google Doc. When the meeting ended, I shared the Doc with all the different TMG departments involved — other product members, photographers at our warehouse in Brooklyn, tech leads overseeing the build, sales reps communicating with the client and that lucky colleague on vacation at the beach.
As a relatively small company, our projects are largely collaborative and everyone is juggling a large workload — and the specific example above is just a single piece in the complex TMG puzzle. Google Apps is critical to the work we do everyday; while other companies offer these services separately, none offer all of them together in one seamless, easy-to-use system.
dddLearn about DoubleClick Dynamic Creative Solutions and join our webinar series
August 11th, 2014 | by Josh Pyle | published in Google DoubleClick
Last week’s updates to Google Web Designer included cool new features that make it easier for creative designers and developers to build robust HTML5 creative. These features, combined with DoubleClick’s audience and environment information can help advertisers and agencies improve creative messaging for even more successful cross-screen marketing campaigns.
Today’s consumers expect to see tailored and relevant ads, and DoubleClick Dynamic Creative can help you use the information about who is viewing an ad to build smarter and more relevant creatives for every viewer. Learn about DoubleClick Dynamic Creative today by visiting our Dynamic Solutions page on the Rich Media Gallery and joining this week’s training webinar series.Watch this video:Find DoubleClick Dynamic Creative solutions by vertical.
Check out our Dynamic Creative Solutions page in the Rich Media Gallery to learn how to get started with DoubleClick Rich Media Dynamic Creative. You’ll find industry-specific information, best practices and creative examples for retail, travel, auto, and telecom verticals.
Join this week’s DoubleClick Dynamic Creative webinar series.
Want to learn more in an interactive environment? Join our product experts for this week’s DoubleClick Dynamic Creative webinar series. See the schedule below and register through the links below.
Introduction to Dynamic Creative – 8/12 at 9 AM PST / 12 PM EST
Learn about the benefits of DoubleClick Dynamic Creative and see how it works. You’ll also learn the differences between basic and advanced formats, how to set up and make changes, and how to use advanced targeting. RegisterAdvanced Dynamic Creative Workflow – 8/13 at 9 AM PST / 12 PM EST
Learn the advanced dynamic creative workflow. We’ll cover the pre-launch, launch, and post-launch processes for advanced formats, along with advanced dynamic strategy kits. You’ll also learn troubleshooting tips and tricks to help you with the more advanced dynamic creatives. RegisterDynamic Creative Best Practices – 8/14 at 9 AM PST / 12 PM EST
Build your knowledge and learn best practices for designing, developing, and revising dynamic creative. We’ll cover advanced features, like creative dimension filtering, autosizing, and more. RegisterIf you’ve taken Fundamentals training for DoubleClick Campaign Manager and DoubleClick Rich Media, these resources will help you better understand how to implement dynamic creative. If you haven’t already, be sure to take DoubleClick Campaign Manager Fundamentals and Rich Media Fundamentals and get your certificate of completion.
Watch a pre-recorded webinar.
Can’t make this week’s webinar series? No worries! You can watch a recorded webinar in our Help Center to learn more dynamic creative best practices. While you’re there, be sure to read about our latest release notes.Stay connected with DoubleClick Training by subscribing to training updates.
Posted by Ilinka Zaharčeva, DoubleClick Rich Media Product Trainer
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