New mobile image ads
April 23rd, 2008 | Published in Google Mobile
The mobile ads team is happy to announce the launch of mobile image ads. These look like standard image ads for desktop web pages but they are smaller to fit on mobile screens and they run on the mobile content network. Take a look at the mobile image ads example page to see samples. Also, watch the video below to see my interview with Sanjay Agarwal, a mobile ads engineer, and his demo. Note that all mobile image ads are keyword-targeted, are priced on a cost-per-click basis, and must link to a mobile web page.
For advertisers, mobile image ads serve as a branding tool and have shown to have good clickthrough rates. Advertisers using mobile image ads will also benefit because we only show one image ad per mobile page. For publishers, mobile image ads provide added flexibility. They can now choose to show text ads, image ads, or a mix of both and Google will dynamically return the ad that we expect will perform best at the time the ad is shown. Publishers who are already using AdSense for mobile content just need to update their AdSense code to start displaying mobile ads on their site.
For those of you who are mobile web surfers, mobile image ads provide a new way to interact with mobile content. Contextual targeting keeps ads relevant, and with only one mobile image ad shown per page, you can uninhibitedly browse mobile websites while clicking only on the ads that interest you.
Mobile image ads are currently available in Australia, China, France, Germany, India, Ireland, Italy, Japan, Netherlands, Russia, Spain, the UK, and the US. As always, leave questions and comments below or on our YouTube channel.