September 25th, 2014 | Published in Google DoubleClick
This is the first customer spotlight in the with DoubleClick series, highlighting stories and perspectives from industry leaders about how they are succeeding with an integrated digital marketing platform.
Brazilian airline Gol Linhas Aéreas had a goal to increase ticket sales by engaging the country’s thriving online market of 100 million people. Along with their agency, AlmapBBDO, they recognized they needed a better understanding of how their digital ads were reaching and influencing potential fliers across channels. Using the DoubleClick Digital Marketing platform, they were able to integrate workflows, create targeted messages, and measure the overall impact of their campaigns, resulting in a 56% increase in Gol’s sales.
And with fresh, cross-channel data in one place, Almap and Gol began digging into the powerful DoubleClick attribution tools. With a better understanding of the customer journey, and which channels were driving conversions, the team was able to make more strategic decisions about where to spend its digital marketing dollars.
Since adopting the DoubleClick Digital Marketing platform, Gol’s sales increased by 56% from the previous year, and the company doubled its ad spend return.
To learn more about the team's approach and results, watch the video below and check out the full case study here.
You can stay on top of new updates by subscribing to our newsletter and following us on Google+ and Twitter.