We’ve recently published a new case study about how ShoppersChoice.com used Google TV Ads to boost direct traffic and increase conversion rates.ShoppersChoice.com, an online retailer of outdoor entertaining products, wanted to reach new customers and b…
The Google TV Ads team is pleased to announce an agreement with VCI Solutions, a leading traffic and billing system for managing television ad inventory. With this agreement, the two companies will integrate systems and enable VCI’s cable network and b…
Last week, we hosted the 2nd annual Google TV Ads Summit in Google’s New York offices. This event brought together over 200 industry professionals, thought leaders and executives from the world of TV advertising and media. We’ve posted a highlight reel…
TV viewers are increasingly watching what they want when they want it. About 25% of television households in the United States have digital video recorders or DVRs installed. Today, the Google TV Ads team is excited to announce the launch of time-shift…
Here at the Google TV Ads engineering offices we’re geeks for TV scheduling and measurement. We spend our days working out the best ways to make television inventory accessible to all advertisers. We go gaga over building an auction marketplace that o…
In the last few months, we’ve been taking a long, hard look at all the things we are doing to ensure we are investing our resources in the projects that will have the biggest impact for our users and partners. While we hoped that Print Ads would creat…
Now it’s easier than ever to advertise your business on national television. We’ve partnered with SpotMixer to introduce a new, free ad creation solution available in your AdWords account. You can create your own ready-to-air TV commercial in just a f…
A few months back, we launched a new addition to Report Center: Reach and Frequency reports for Google TV Ads. These provide you with insight into how often viewers see your ad, so you can determine whether your campaign is delivering on your goals. …
While you are deciding on your New Year’s resolutions and preparing for an exciting 2009, the Google TV Ads team would like to thank you for tuning in and reading our posts. Here’s a look back at our favorite product enhancements of 2008. …
Are you interested in running radio ads with Google, but you’re not sure how to start? Have no fear, the new Audio Getting Started Guide is hear. You’ll find that you can learn a lot from reading its comprehensive step-by step guidelines for creating a…
Google Audio Ads provides real value for Traditional Media agencies buying air time for their clients. We recently published a case study about Motor Trend Auto Shows and their agency, AdStrategies, on their success with using Google Audio Ads for supp…
We recently posted about a new feature called “Copy Campaign” that allows you to copy your settings from a previous campaign to a new campaign. An added bonus to this feature is the ability to customize dayparts down to a half-hour granularity. For …
This week we’ve launched a new feature to help you reach those viewers who find your message most relevant. You may recall our recent launch of broad match results for program targeting that recommend even more relevant television content associated…
To help you save time when creating a new TV campaign, we’ve launched a new feature that allows you to copy your targeting settings from a previous campaign to a new campaign. These settings include network, dayparts, and program targets. When mig…
Today we announced another exciting inventory partnership agreement that will make Hallmark Channel and Hallmark Movie Channel national inventory available through the Google TV Ads platform. This expanded inventory will become available through the G…