Webinar Video & Recap: Measuring Success in a Multi-Device World
June 7th, 2013 | Published in Uncategorized
Last Thursday, we held a webinar discussing how to effectively measure the customer’s journey in a multi-device world. We focused on high-level best practices and strategies, as well as how Google Analytics and other Google tools can help you measure and respond to the evolving customer journey.
Watch the webinar video here to learn more about:
- Holistic, full-credit, and active measurement
- Everyday strategies to improve your measurement and marketing performance
- Basic techniques for marketing attribution
- Google Analytics features and tools for measuring the full customer journey