Tracking your ad position with ValueTrack
August 17th, 2011 | Published in Google Adwords, Uncategorized
Today, we're announcing a small update to ValueTrack, a feature for those of you who use third-party tracking software or have access to your web logs. With the new additional ValueTrack parameter we’ve recently added, {adposition}, you can now see the position on the page that your ad appeared in.
Starting now, your destination URL can include the {adposition} parameter. The {adposition} parameter works for search campaigns and google.com. Here's a quick example of how you might use this parameter:
Let's say you have a search campaign. If your website is www.example.com, you can use the new and existing ValueTrack parameters in your AdWords campaign to set the destination URL to: http://www.example.com/?adpos={adposition}.
When you receive a click, your display URL will show in your logs with the ad position replaced with values such as:
Here are examples of what you may see in your logs:
Posted by Andrew Truong, Inside AdWords crew
Starting now, your destination URL can include the {adposition} parameter. The {adposition} parameter works for search campaigns and google.com. Here's a quick example of how you might use this parameter:
Let's say you have a search campaign. If your website is www.example.com, you can use the new and existing ValueTrack parameters in your AdWords campaign to set the destination URL to: http://www.example.com/?adpos={adposition}.
When you receive a click, your display URL will show in your logs with the ad position replaced with values such as:
- “1t2” = page 1, top, position 2
- “1s3” = page 1, side, position 3
Here are examples of what you may see in your logs:
- http://www.example.com/?adpos=1t2
- http://www.example.com/?adpos=1s3
- http://www.example.com/?adpos=none
Posted by Andrew Truong, Inside AdWords crew