Think With Google’s December Adventure: Display and 2011 Trends Recap
December 16th, 2011 | Published in Google Adwords, Uncategorized
Think With Google's December Adventure finished its third week with a focus on display and trends from 2011.
Here are the five insights and tips we covered this week:
Click on the titles to view the original posts and comments.
#1. Monday: Rich media ads are 2.7x as effective in driving purchase intent vs. basic Flash
Posted by Andrew Truong, Inside AdWords Crew
Here are the five insights and tips we covered this week:
Click on the titles to view the original posts and comments.
#1. Monday: Rich media ads are 2.7x as effective in driving purchase intent vs. basic Flash
- Be sure to make video a core component of your display advertising mix to maximize holiday sales.
- Use remarketing to follow-up with targeted shoppers who browsed your products and left, or abandoned their shopping carts part-way through the purchase process.
- Browse our Rich Media Gallery or our new ad formats for mobile to check out some of our "best of" examples to get your creative juices flowing.
- Our year-end Google Zeitgeist launches today, and it's chock full of fascinating tidbits about what's been burning up the search queries this past year
- Find out what's burning up the search charts as we approach the holidays with this week's top shopping queries.