Google Data

Two weeks ago, we headed up to San Francisco to participate in the Search Engine Strategies conference. Over two days, our AdWords and DoubleClick representatives were able to share, listen, and learn with several hundred of you. For those unable to attend, here's a summary of some of the recent innovations we highlighted at the show, and a few photos from our booth on the expo floor.

The AdWords team took the stage to share some of our latest Ad Innovations with the SES audience. During our presentation, we covered three areas of innovation designed to:

• Make AdWords easier to manage with automation features like Automated Rules and the Opportunties tab
• Make ads more relevant and useful with new ad formats such as Ad Sitelinks, Product Listing Ads, and mobile ad formats like Click to Call Phone Extensions
• Help you make smarter decisions with AdWords Campaign Experiments and just-launched Multi-Channel Funnels in Google Analytics

The DoubleClick Search team showed attendees how the new DoubleClick Search V3 makes it faster and easier to manage large search campaigns across Google AdWords, Microsoft adCenter, and Yahoo Search Marketing. Large advertisers and agencies are already taking advantage of the improved workflow and reporting features in V3, while revamped bid optimization features have helped improve the return on investment from their campaigns.

We hope to see you at a future event. In the meantime, visit the Ad Innovations pages and the DoubleClick Search blog to stay on top of new features and share your feedback.