Rahul Chopra from News Corp warms up for AdMonsters OPS TV, July 18th
July 11th, 2013 | Published in Uncategorized
We’re going to be at AdMonsters OPS Mobile and TV on July 18, hosting a live Hangout on Air interview as part of our Video in the Future Digital Dialogues series. Joining us will be Rahul Chopra, VP and Head of Video at News Corp, and Kirk Linden, VP Digital Partnerships and Operations at AMC.
We’d thought we’d warm up the mic with a few preliminary questions for Rahul, and follow up with a few for Kirk the next day. We’re collecting more questions for both our panelists, so tweet your questions to #digitaldialogues #opstv, and we’ll try to get to them on stage.
What sets News Corp’s video offering apart?News Corporation possesses some of the biggest brands in publishing today across the globe, covering every possible genre. By harnessing the power of more than five thousand journalists, we have the ability to activate a video network that will be live when our readers want us to be, in depth when they need us to be, everywhere and anywhere they are.
The Wall Street Journal, a News Corp brand, was the only news publisher invited to the Digital Newfronts. What’s been the response from advertisers?
The response has been fantastic as we were able to present a clear vision for how video is now an inseparable part of the Wall Street Journal experience. It was a great opportunity to talk about how WSJ Live provides more than four hours of live video each day and hundreds of hours of on-demand content every month distributed on 30 platforms globally with video streams increasing 370% during the 2012 calendar year to 35 million across all platforms.I would like to discuss where does the advertising industry go from pre-rolls and how advertisers view content on owned sites versus off-platform (eg YouTube).
Come join us in New York at AdMonsters OPS Mobile & TV. Unable to make it to New York, but want to participate? Tell us your burning question for Rahul, and we'll get back to you if we're able to accommodate you in the Google+ hangout during the talk on July 18th, at 1:50 PM ET, 10:50 AM PT.
Posted by Mel Ann Chan, Product Marketing Team