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We’re pleased to announce that professor registration for the 2012 Google Online Marketing Challenge (GOMC 2012), our global student competition, is now open!

Student registration, however, will open January 31, 2012. In order for student teams to participate in the competition, their professors must first register.

But what is this challenge, you ask? 

The Google Online Marketing Challenge is a global online marketing competition for students from any higher education institution in the world. Students must develop and run a successful online advertising campaigns through Google AdWords for a real business or non-profit organization, exercising advertising and consulting skills and summarizing them in the campaign reports.

Once the campaigns finish running, Google and a panel of independent academics from all over the world will select the winning teams. Their selections will be based on the success of the campaigns and the quality of the competition reports.

There are exciting prizes awaiting the winners:

• Trip to Google Headquarters in Mountain View, California for the Global Winners
• Trips to local Google offices for Regional Winners
• Opportunity to win donations worth $30,000 for the non-profit organizations the students partner with 
• A brand new award category for GOMC 2012 - The Best Social Media Page Award - more details to follow!

Last year’s challenge featured 50,000 participants representing 100 countries, and this year’s challenge is expected to boast even more. Students, here’s your chance to make a global impact!

To learn more about the Google Online Marketing Challenge, please visit our website: www.google.com/onlinechallenge.

Posted by AJ Pascua and Anndrea Moore, GOMC Team