August 3rd, 2011 | Published in Google DoubleClick, Uncategorized
If you’re a DoubleClick Ad Exchange publisher, you’re undoubtedly on the lookout for new ways to gain better insights and visibility into your transactions and revenue. Today, we’re pleased to introduce a new level of flexibility to Ad Exchange reporting with the expanded beta of Multi-Dimensional Reporting.
Multi-Dimensional Reporting can help you analyze the trends that matter most to your business by easily enabling you to “slice and dice” your Performance Reports across multiple criteria, including ad units, ad sizes and countries. All Ad Exchange publishers can now add up to three dimensions to their reports and create combinations such as ad unit by country and branding type.
To get started, simply click Add Dimension within the Performance Reports screen and select a dimension. Today, you can select up to three criteria and we will be expanding this number later in the year. We hope you find this feature useful in getting more insight from your Ad Exchange reports.
Posted by Rivka Spivak, Product Manager