CPG Thought Leader Video Series Episode 6 – Ford’s Matt Van Dyke
November 28th, 2011 | Published in Google CPG, Uncategorized
Today's video features Ford's Director of Marketing Communications Matt Van Dyke. He spoke to our 200+ attendees at Think Branding NYC about Ford's social media strategy, with a focus on Ford's use of Google+. In this episode, Matt discusses the importance of listening to consumers when planning social media strategies.