Google Data

Whether you’re new to DFA or you’re a seasoned trafficker, the training team has several training options to help expand your knowledge of DFA. We offer classroom and webinar training, so choose the option that best fits your needs. Visit the DFA Help Center to register (sign-in required).

Classroom Training

DFA Fundamentals: This full-day course (10am-5pm) is for new DFA users looking to understand the fundamentals of third-party ad serving including best practices for campaign trafficking, serving your ads and pulling reports.

• Chicago - February 15
• San Francisco - February 23
• Los Angeles - February 28
• Cambridge - March 1

DFA Trafficking Lab: Get more practice trafficking campaigns. These sessions cover the basics such as assigning landing pages to creatives, updating campaigns, setting up geo-targeting and using creative rotation.

Class Prerequisite:Attendees should have taken the DFA Fundamentals class in the previous two months or have less than two months trafficking experience.

• Chicago - February 16
• San Francisco - February 24
• Los Angeles - February 29
• Cambridge - March 2

MediaVisor: Learn more about planning and creating campaigns, advertisers, site placements and IOs as well as how to send RFPs.

• Los Angeles - February 29
• Cambridge - March 2

Webinar Training

Managing Creatives in DFA: The Fundamentals - February 14
Learn about the different types of creatives and the basic creative trafficking process.

Making Use of Creative Templates and Optimization - February 21
Learn more about optimizing performance on your creative assets by setting up criteria for rotating your ads based on campaign goals.

Making Sure Your Creatives Work and Troubleshooting - February 28
Learn how to troubleshoot common creative questions.

DFA for New Users - February 22
An introduction to the fundamentals of DFA.

Be sure to check back with us on this blog for regular updates to our training schedule. We look forward to seeing you in class.

Posted by Amanda Gangl, DFA Product Trainer