AdWords Myths – separating the truth from the fiction
July 21st, 2010 | by Inside AdWords crew | published in Google Adwords
There’s lots of misinformation floating around the web about the way AdWords works, and our AdWords support teams get to hear most of it. Since many of the same issues seem to keep popping up again and again, we thought we’d run a blog series to help…
Learn about remarketing with a live online course
July 20th, 2010 | by Inside AdWords crew | published in Google Adwords
This Wednesday, July 21st, we’ll be hosting a live online course on remarketing. This interactive presentation will be delivered by a Display Network specialist and will take place from 15:00 to 16:00 GMT, including time for Q&A.During this session…
New keyword targeting feature rolling out globally
July 14th, 2010 | by Inside AdWords crew | published in Google Adwords
After a successful open beta test in the UK and Canada, we’re pleased to announce that the broad match modifier is now rolling out globally in most languages*. To recap the original broad match modifier beta launch announcement:The broad match modifier…
DoubleClick Ad Exchange White Paper: The Value of Dynamic Allocation & Auction Pricing
July 14th, 2010 | by Campbell | published in Google DoubleClick
We’re often asked to quantify the incremental value DoubleClick Ad Exchange can provide compared with publishers’ existing yield management techniques. According to proprietary research conducted in the first half of 2010, the combined effects of a…
DoubleClick Ad Exchange White Paper: The Value of Dynamic Allocation & Auction Pricing
July 14th, 2010 | by Campbell | published in Google DoubleClick, Uncategorized
We’re often asked to quantify the incremental value DoubleClick Ad Exchange can provide compared with publishers’ existing yield management techniques. According to proprietary research conducted in the first half of 2010, the combined effects of a…
Announcing the release of the upgraded Billing tab
July 13th, 2010 | by Inside AdWords crew | published in Google Adwords
On June 3rd, we invited you to participate in the launch of our new Billing tab– giving you more control over when and how much you’re charged. Today, we’re excited to announce the new Billing tab’s wider launch. Although some of you already have the…
All things local: Location extensions get a makeover.
July 9th, 2010 | by Inside AdWords crew | published in Google Adwords
In 2009, we launched location extensions, which allows you to “extend” your AdWords campaigns by dynamically attaching your relevant business address to your ads. Today we’re introducing a new enhancement to location extensions that lets you show multi…
Join an AdWords focus group in Mountain View, California
July 1st, 2010 | by Inside AdWords crew | published in Google Adwords
“Focus on the user and all else will follow.” That’s always been Google’s philosophy. It’s also why we’d like to talk to you about how we can best serve you as an advertiser.On Wednesday, July 14th, 2010, we’ll be hosting advertisers at our headquarter…
June 30th, 2010 | by Inside AdWords crew | published in Google Adwords
“Are my ads showing? If they aren’t, why not?”Whether you have ten keywords or ten thousand, making sure your ads are showing is a top priority. Now you can get detailed diagnostic information for multiple keywords at once by using a new keyword diagno…
June 29th, 2010 | by Inside AdWords crew | published in Google Adwords
At approximately 1:40pm Pacific Time today, we encountered an issue that prevented ads from being shown on Google.com and Search Partner sites. Our engineering team has diagnosed the issue and is working hard to restore service. As of now, …
June 29th, 2010 | by Inside AdWords crew | published in Google Adwords
When you optimize your AdWords account, you probably start with a primary goal in mind. Some advertisers focus on increasing traffic, while others care more about keeping costs down or monitoring return on investment.The keyword, bid, and budget ideas …
June 28th, 2010 | by Inside AdWords crew | published in Google Adwords
A couple of weeks ago, we announced the Conversion Champion Challenge, a contest to help you get your ROI in shape for the summer using free AdWords conversion products. It’s not too late to enter and compete to win the grand prize – an AdWords vou…
June 28th, 2010 | by Inside AdWords crew | published in Google Adwords
Over the last year, we’ve introduced a number of new advertising features to help merchants provide potential customers with the most relevant information when they’re searching on Google.com. For example, last year we introduced product extension…
June 24th, 2010 | by Inside AdWords crew | published in Google Adwords
Back in November we launched Ad Sitelinks to help you get even better results from your top performing ads. Since then, we’ve seen advertisers experience huge gains with Ad Sitelinks, boosting their clickthrough rates on average by more than 30%. T…
Keep current on all things advertising
June 23rd, 2010 | by Stephen Kliff | published in Google DoubleClick, Uncategorized
The rapid pace of change in the advertising space can be dizzying. From new ad formats to new ad systems, from startups to mergers, the marketing industry is running at a million miles an hour, and it’s often daunting to keep up with it all. We know …