Google Data

Accountability is a core principle of AdWords. In order to improve advertisers’ experience, we’re making changes to AdWords policies so that advertisers working with third-party partners understand how AdWords is performing for them and know what to …

In the AdWords API, entities may have different values for the same status.  For instance, when you delete a campaign the status will be set to DELETED . But when you delete an  AdGroupAd object, the status will be DISABLED.campaign.setStatu…

What do you want to see when you first log into your account? Many advertisers have told us that they want a quick snapshot of account performance and a summary of any important problems to address. However, the details vary quite a bit: Some adverti…

AdWords supports several campaign targeting options to ensure that your ads are shown only to the target audience you choose. As a developer, you can use the CampaignTargetService of AdWords API to set your campaign targets programmatically. This blog …

In 2010, we introduced a new Google AdWords Certification Program to equip you and your companies with more up-to-date, comprehensive, strategy-focused training and certification on the latest tools and best practices for managing AdWords accounts. Alo…

This Wednesday, January 26th, we’ll be hosting a live online course about Ecommerce in Google Analytics as part of the AdWords Online Classroom (UK).During the course, we’ll discuss how to set up Ecommerce tracking in your Analytics account and ena…

Ever wonder how customers interact with your ads before they click through to your website? How often do they open a product extension plusbox or get directions to your store directly from the ad? For video and display ads, how long are they sticking a…

The Ad Preview Tool is a handy way to check how your ads appear on Google without accumulating additional impressions or clicks. By setting a specific location for your preview, you can see how your ads will look to a user in New York even if you’re …

This Wednesday, January 19, we’ll be hosting a live online course on Remarketing in the AdWords Online Classroom (UK). This free, hour-long, interactive presentation will be delivered by an Online Media Specialist and will take place at 3pm GMT (7am PS…

On Saturday, January 15, the AdWords system will be unavailable from approximately 10 a.m. to 2 p.m. PST due to our regularly scheduled system maintenance. While you won’t be able to log into your account during this time, your campaigns will continue …

This week, we’re launching the Contextual Targeting Tool to help you more easily reach customers as they spend time on millions of sites in the Google Display Network.As you may already know, contextual targeting helps you reach potential customers a…

Over a year ago, we launched Ad Sitelinks on Google.com as way to help you enhance your top-performing ads with additional relevant information. The results for Ad Sitelinks have been stunning, with the two-line format increasing clickthrough rates, on…

As AdWords users, you know how effective AdWords can be in driving traffic to your website and how it can turn curious visitors into regular customers. But since not every visit leads to a sale, wouldn’t it be great to have other ways of making money…

When you’re out and about, is your phone your go-to computer? If you find yourself doing mobile searches for information, directions, or even real-time price comparisons, you’re not alone–mobile search is growing fast. Over the past two years, Goo…

We’ll be performing routine system maintenance on Saturday, January 15 from approximately 10:00am to 2:00pm PST. You won’t be able to access AdWords or the API during this time frame, but your ads will continue to run as normal.Best,- Eric Ko…