May 28th, 2009 | by Inside AdWords Group | published in Google Adwords
With more AdWords advertisers using the new interface each week, we’d like to take a moment to recap the topics we’ve covered on New Interface Thursdays these past two months.We started the series with a list of learning resources including the new AdW…
May 27th, 2009 | by Inside AdWords crew | published in Google Adwords
The current economy has been tough on businesses and customers alike, and it can be a lot harder these days to connect with more price-concious customers. To reach these customers, our internal team of AdWords optimizers has come up with 6 tactics that…
May 22nd, 2009 | by Inside AdWords crew | published in Google Adwords
A couple weeks ago we posted some upcoming Google webinars, and last week, Analytics Evangelist, Avinash Kaushik, led a discussion on the ‘Top 5 Things Marketers Can Do Now” in order to maximize ROI. We realize some of you may have missed the opportuni…
May 21st, 2009 | by Inside AdWords Group | published in Google Adwords
In this week’s post, we’ll take a deeper look into the Keywords tab in the new AdWords interface.The Keywords tab lists the keywords within your account. Just like in the previous AdWords interface, you can add, edit, and create new keywords on the Key…
May 21st, 2009 | by AdWords API Team | published in Google Adwords API
For those who consider blogs or discussion groups passé, we wanted to let you know that you can now stay up to date on the latest AdWords API announcements by following @adwordsapi on Twitter.
May 20th, 2009 | by Inside AdWords crew | published in Google Adwords
Last quarter you gave us feedback on what you’d like to see on the blog, and many of you asked for more case studies on how other advertisers have succesfully used AdWords. Google has a site devoted to AdWords Success Stories, and today we’d like to hi…
May 19th, 2009 | by AdWords API Team | published in Google Adwords API
Most of you have probably heard about Google App Engine, which lets you write web applications that run on Google’s infrastructure. But did you know that the code which you develop using the AdWords API can be easily hosted on App Engine, thus making …
May 19th, 2009 | by Inside AdWords crew | published in Google Adwords
In order to provide you with more visibility into the performance of your ads and to help you make more informed marketing decisions, we are expanding the Search Query Performance report to provide more granular insight into the queries that trigger yo…
May 14th, 2009 | by Inside AdWords crew | published in Google Adwords
Imagine opening your Sunday paper and seeing ads from a large supermarket chain that didn’t list actual products for sale; instead, they simply listed the categories of products available – offers like “Buy discount cola” and “Snacks on sale.” The ads …
May 14th, 2009 | by Inside AdWords crew | published in Google Adwords
Today on New Interface Thursdays we’ll be taking a look at customizable columns. Customizable columns are one of the ways that new AdWords interface helps you manage your campaigns more effectively. With customizable columns, you can select which metri…
May 14th, 2009 | by AdWords API Team | published in Google Adwords API
There are a lot of changes going on with the AdWords API lately and we’d like to take a minute to talk about what else we have in store. In recent news, we released the API v2009 Sandbox and we appreciate all the great feedback we are getting (keep it …
May 13th, 2009 | by Inside AdWords crew | published in Google Adwords
On Saturday, May 16th, 2009, the AdWords system will be unavailable from approximately 10 a.m. to 2 p.m. PDT due to system maintenance. While you won’t be able to sign in to your accounts during this time, your campaigns will continue to run as usual. …
May 13th, 2009 | by AdWords API Team | published in Google Adwords API
We’ll be performing routine system maintenance on Saturday, May 16 from approximately 10:00am to 2:00pm PDT. You won’t be able to access AdWords or the API during this time frame, but your ads will continue to run as normal.Cheers,-Jeffrey Posnick, AdW…
May 13th, 2009 | by Inside AdWords crew | published in Google Adwords
Back in January, we announced that we were adding four new links to local business ads – “Get Directions,” “Street View” (where available), “Save to My Maps,” and “Send.” We added these interactive links to help Maps users find the information they see…
May 11th, 2009 | by Inside AdWords crew | published in Google Adwords
Since launching the AdWords Display Ad Builder, we’ve been pretty busy. Today, we’d like to give you a summary of what we’ve done so far, an update on the latest features and what’s coming soon.What we’ve done so far:Global availability: We’ve made Dis…