Google Data

In a mere few days, the 4th quarter will be upon us. Seems like just yesterday we were running our Do More with Less series to arm you with tools and tactics to show the 2009 recession who’s boss.As we start wrapping up 2009 and start thinking about wh…

Feeding off the momentum of improvements we’ve made over the past year in AdWords, we recently released beta versions of the updated Keyword and Placement Tools.We’ve maintained the core functionality of these tools, but have added some new features th…

Did you know that searches for “coupons” are up by as much as 95% year-over-year? Or that Google.com is highlighting TV and movie previews with our Video Plus Box product in the search results? Or even that “things to do” searches hit an all time high …

You may have seen our post on the Official Google Blog, announcing the new DoubleClick Ad Exchange. The Ad Exchange is a real-time marketplace to buy and sell display advertising space.The “buyers” in the Ad Exchange are typically ad networks and agenc…

For today’s Inside AdWords post we have a note from our Chief Economist at Google, Hal Varian. Hal and his team spend most of their time studying the AdWords auction and finding ways to make it more efficient. Today he’d like to share a new tutorial he…

We’ve posted before about how testing your website landing page can increase your conversions from AdWords. Back in July we held a webinar on the “7 deadly sins of landing page design” and next week we’ll hold the second webinar in that series: “Planni…

On Saturday, September 12th, 2009 the AdWords system will be unavailable from approximately 10AM to 2PM PDT, for maintenance. While you won’t be able to sign in to your accounts during this time, your campaigns will continue to run as usual.AdWords sys…

In July we announced US beta testing of the Opportunities tab, a new section in your AdWords account designed to help you find additional cost-effective traffic for your search campaigns.Today we’ve begun expanding the beta to additional US advertisers…

We’ll be performing routine system maintenance on Saturday, September 12th from approximately 10:00am to 2:00pm PDT. You won’t be able to access AdWords or the API during this time frame, but your ads will continue to run as normal.Best,-Eric Koleda, A…

For nearly five months we’ve been running New Interface Thursdays here on the Inside AdWords blog. As the new AdWords interface moves to simply being AdWords, we’re bringing this series to a close.You can find all of the posts in the series under the N…

As an AdWords advertiser, you’re likely focused on making sure your paid advertising campaigns are performing well and delivering positive results – but have you also thought about taking advantage of the free ways you can promote your physical busines…

As an advertiser, you’ve probably wondered from time to time what people thought about your marketing efforts. How are they responding to your ads? Do they like them? What do they think about your brand? With many advertisers running display campai…

Small businesses often think that television advertising is too costly and cumbersome for them to use. They assume they need a fancy, expensive commercial to use in their TV campaign. But Google TV Ads changes all of that — we make it easy and afforda…

Last week we announced new high-end “Elegant” ad templates that can help you build great looking ads in minutes. Today we’re releasing additional “Elegant” templates in the “General” category, as well as templates in a brand new “People” category. This…

Now that most advertisers are using the new interface exclusively, we want to share some efficiency tips to really unlock the potential of the new interface.Focusing on what’s importantIn the Keywords tab you have several tools that help you focus on w…