April 6th, 2010 | by AdWords API Team | published in Google Adwords API
We’ll be performing routine system maintenance on Saturday, April 10th from approximately 10:00am to 2:00pm PDT. You won’t be able to access AdWords or the API during this time frame, but your ads will continue to run as normal. Best,- Eric Koleda…
April 5th, 2010 | by Inside AdWords crew | published in Google Adwords
As an AdWords advertiser, you’re in complete control of your advertising costs. Today, we’d like to highlight some tools and strategies that you can use to make sure that you’re spending effectively.For example, you can focus your budget on what gets …
April 2nd, 2010 | by Inside AdWords crew | published in Google Adwords
Like many of you, we’re excited about the upcoming release of Apple’s iPad and the promise of tablet computers. Innovative products like the iPad are on the cutting edge of a whole new class of devices that promise to make accessing information and…
March 31st, 2010 | by Inside AdWords crew | published in Google Adwords
In the past year, Google’s advertising tools have moved in some exciting directions. We’ve introduced more data-driven and efficient campaign management with the new AdWords interface, easier account optimization with the Opportunities tab, and new ad …
March 30th, 2010 | by Inside AdWords crew | published in Google Adwords
Did your smartphone suddenly start blinking and buzzing like crazy? No need to worry– it’s probably just getting excited about AdWords for mobile, our new mobile interface for Android, iPhone, and Palm Pre devices.We’ve heard that your smartphone…
March 29th, 2010 | by Inside AdWords crew | published in Google Adwords
Our previous post in the Content Network Optimization University series covered the basics of setting up and launching a good campaign on the Content Network.Today, we’ll cover more advanced optimization strategies. We’ve compiled these by observing be…
March 26th, 2010 | by Inside AdWords crew | published in Google Adwords
Taking a little time to organize your account can help you to better target your potential customers. It can also save you time and effort when it comes to managing your advertising. The video below will show you how a few minor changes to your accoun…
March 25th, 2010 | by AdWords API Team | published in Google Adwords API
In previous versions of the API, services had separate methods for adding, updating, and removing items in an AdWords account. The v2009 version changed this paradigm and combined the functionality into a single method called mutate. The mutate metho…
March 25th, 2010 | by Inside AdWords crew | published in Google Adwords
Imagine you’re a travel company, and you’re trying to excite users during the holiday season about deals to tropical Caribbean destinations. Users may come to your website, browse the offers and think about booking a trip, but decide that the deal …
March 23rd, 2010 | by Inside AdWords crew | published in Google Adwords
In order to help you make more informed decisions about your AdWords keywords, ad groups, and campaigns, we’re excited to release a new set of reports for your AdWords account: AdWords Search Funnels (beta). Currently, conversions in AdWords are attrib…
March 23rd, 2010 | by AdWords API Team | published in Google Adwords API
Attention AdWords API developers: you now have just 30 days to migrate your application to the new AdWords API. On April 22, most v13 services will be sunset. We announced version v200909 on October 22, 2009 and told you that in six months we would sun…
March 17th, 2010 | by Inside AdWords crew | published in Google Adwords
About one in three mobile search queries are made by people who are looking for something in their local area. This means that local businesses have the opportunity to reach mobile users when they’re nearby and looking to take immediate action. Here …
March 17th, 2010 | by AdWords API Team | published in Google Adwords API
We'll be performing routine system maintenance on Saturday, March 20th from approximately 10:00am to 2:00pm PDT. You won't be able to access AdWords or the API during this time frame, but your ads will continue to run as normal. Best,- Eri…
March 16th, 2010 | by Inside AdWords crew | published in Google Adwords
One of our goals is to democratize access to display advertising and make it accessible and open — like search advertising — so new advertisers can participate easily. We launched Display Ad Builder in 2008 to help you easily set up and run display …
March 10th, 2010 | by Inside AdWords crew | published in Google Adwords
More and more people are accessing the internet on their mobile devices. Take advantage of this trend by making sure that your ad campaigns are opted in to show on mobile devices with full internet browsers. If you’d like to take things to the next l…