Google Data

It’s hard to fix a problem when you don’t know it exists. That’s why the reporting tools available in AdWords are so important. Features like segmentation, filters, and custom alerts let you move through your campaigns like a shadow in the night,…

Last month we released a major update to the AdWords reports in Google Analytics. Today, we’re making this functionality available to all AdWords advertisers. The new reports give you deeper insight into the performance of your AdWords campaigns.If y…

As an AdWords advertiser, you know you’re not alone in the auction — any number of advertisers may be using AdWords to offer some of the same goods and services as you. You can monitor your performance and use optimization tools to improve your ROI…

When we discover something great, our first impulse is to share it. How else do you explain the 66 million times people have watched a baby panda sneeze? Sharing the insights you find in your AdWords reports should be as easy as forwarding a YouTube li…

On Saturday, June 12th, the AdWords system will be unavailable from approximately 10 a.m. to 2 p.m. PDT due to our regularly scheduled system maintenance. While you won’t be able to log into your accounts during this time, your campaigns will continue …

We’ll be performing routine system maintenance on Saturday, June 12 from approximately 10:00am to 2:00pm PDT. You won’t be able to access AdWords or the API during this time frame, but your ads will continue to run as normal. Best,- Eric Koleda, AdW…

Now that summer is here, people are thinking about how to get in shape as quickly as they can. Well, your conversion rate wants a beach bod too, and with a little work and some tools in your AdWords account, you can whip it into top form. It’s critic…

We’re excited to announce AdWords Campaign Experiments, or ACE: a tool that will help you optimize your account by letting you accurately test and measure changes to your keywords, bids, ad groups and placements. As part of our ongoing effort to improv…

With the recent launch of Search Funnels, we wanted to have a webinar showing off these new reports and offering you a refresher on AdWords Conversion Tracking and Conversion Optimizer. We’ll give overviews of these features, showing how they work and …

As part of our ongoing effort to improve our advertising program, we’re testing an updated AdWords billing interface that’s designed to make the payment process easier and more flexible.We’ve just started the testing process with a small group of U.S…

Today, we’re introducing several new features that integrate DoubleClick Ad Planner data with other Google advertising solutions. These features help streamline the process of planning and building online ad campaigns and give you useful d…

Over the past year, we’ve focused on building new solutions on the Google Content Network for campaigns focused on branding. Last year we introduced frequency capping to help you manage how often your Content Network campaigns reach the right people. W…

Today we’re releasing a new version of the AdWords API: v201003 beta. This version contains many requested features, including: a ReportService beta, Ad Sitelinks, and bid simulator. We know many of you just migrated to v200909, so don’t worry, you…

The Sandbox Account Viewer is a sample application that demonstrates how to use the AdWords API client library to display contents of an AdWords sandbox account. It can be used to visualize the effects of a request on your account and to retrieve infor…

This week, we’re making two new feature enhancements to our view-through conversion reporting to help you more effectively measure the ROI of your display campaigns on the Google Content Network. View-through conversion reporting, which we launched l…