November 3rd, 2010 | by Inside AdWords crew | published in Google Adwords
We’re pleased to announce that starting today we’ll begin showing seller rating extensions to German-language users searching on Google.de as well as English-language users searching on Google.co.uk.We launched seller rating extensions earlier this y…
November 2nd, 2010 | by AdWords API Team | published in Google Adwords API
If you’re using the new AdWords API ReportDefinitionService, you may have noticed that monetary values in reports are returned as conventional currency instead of micros. At the request of the developer community, we’ll be changing the format to micros…
November 2nd, 2010 | by Inside AdWords crew | published in Google Adwords
What if you found out that your AdWords campaigns were bringing you more customers than you realized?Zac Stafford, Senior Search Strategist at Nina Hale Search Marketing in Minneapolis, MN, recently discovered that this was true for his client, modern …
November 1st, 2010 | by Inside AdWords crew | published in Google Adwords
On Wednesday, November 3rd we’ll be hosting a live online course about how you can start using mobile advertising to reach more customers. Did you know that there are now 4 billion mobile phone owners globally? Half of all new internet connections co…
October 29th, 2010 | by Inside AdWords crew | published in Google Adwords, Youtube
YouTube served its 500,000,000th Promoted Video view this week. Using Promoted Videos (available in your AdWords account), businesses can promote a video against search results on YouTube. But Promoted Videos offers a discovery component as well, all…
October 27th, 2010 | by AdWords API Team | published in Google Adwords API
We recently released the second part of the v201008 version of the AdWords API and with it the CustomerSyncService – the AdWords API’s first service to determine the entities that were changed in your account. In this blog post, I’ll discuss our go…
October 27th, 2010 | by Inside AdWords crew | published in Google Adwords
Today, Wednesday October 27th, we’ll be hosting a live online course on international expansion opportunities for small and medium businesses in the UK using AdWords. This interactive presentation will be delivered by an Online Media Specialist and w…
October 26th, 2010 | by Inside AdWords crew | published in Google Adwords
Back in June we began moving AdWords reports into the Campaigns tab. Since then, we’ve copied over every key AdWords report, letting you quickly download your data from the same pages where you manage your campaigns.In the next few weeks we’ll fini…
Query Paths in Search Funnels
October 22nd, 2010 | by Inside AdWords crew | published in Google Adwords
Hot on the heels of the new Search Funnels features that were recently launched, here’s another new feature: The Top Paths (Query Paths) report.Broad match keywords in your AdWords account may be matched to a variety of keywords your users are search…
October 21st, 2010 | by Inside AdWords crew | published in Google Adwords
Since the inception of the Google Display Network, contextual targeting has helped you to reach users effectively. This type of targeting allows you to show your ads next to related web content that users visit across millions of sites on the Display N…
October 21st, 2010 | by AdWords API Team | published in Google Adwords API
Version v201008 of the AdWords API introduces the UserListService and the CriterionUserList which give you API access to the features available in the ‘Audiences’ tab in the AdWords interface. To learn more about remarketing, visit the AdWords Help…
October 20th, 2010 | by AdWords API Team | published in Google Adwords API
Last year, we provided you with a bonus of 20% more AdWords API units at no additional cost. We’re pleased to announce that we’re bringing back our holiday bonus this year. Starting now and extending through January 15, 2011, you’ll receive 20% m…
The Bid Simulator reaches a new level
October 20th, 2010 | by Inside AdWords crew | published in Google Adwords
A few weeks ago, we announced the launch of Estimated Top Impressions in the bid simulator. Today we’re announcing another improvement: the ability to view bid simulations across keywords in an ad group at once. With this launch, we hope to give you …
October 19th, 2010 | by AdWords API Team | published in Google Adwords API
We just announced two new ValueTrack parameters on the Inside AdWords blog. ValueTrack is a feature that helps you pass dynamic AdWords ad click information in your Destination URL. The new {matchtype} parameter provides you with the matchtype of the k…
Tracking your ad clicks with dynamic destination URLs
October 19th, 2010 | by Inside AdWords crew | published in Google Adwords
Today, we are announcing an update to ValueTrack, a feature for those of you who use third-party tracking software or have access to your web logs. Using the features previously announced, we made it easy to track your search and content campaigns sepa…