January 25th, 2013 | by Google Analytics team | published in Google Analytics
The following post originally appeared on the Inside AdWords Blog. Understanding the true impact of advertisingAdvertisers have a fundamental need to understand the effectiveness of their advertising. Unfortunately, determining the true impact of adve…
January 24th, 2013 | by Google Analytics team | published in Google Analytics
We’re always working on making Analytics easier for you to use. Since launching the latest version of Google Analytics (v5), we’ve been collecting qualitative and quantitative feedback from our users in order to improve the experience. Below is a s…
January 23rd, 2013 | by Google Analytics team | published in Google Analytics
This article describes the statistical engine behind Google Analytics Content Experiments. Google Analytics uses a multi-armed bandit approach to managing online experiments. A multi-armed bandit is a type of experiment where:The goal is to find the b…
January 22nd, 2013 | by Google Analytics team | published in Google Analytics
Just three months ago we launched Google Tag Manager to make it easier for marketers (or anyone in the organization) to add and update website tags, such as conversion tracking, site analytics, remarketing, and more. The tool provides an easy-to-use in…
January 16th, 2013 | by Google Analytics team | published in Google Analytics
Video game entrepreneur Gaspard de Dreuzy and financial technologist Serge Kreiker had a thought: why not use the gaming experience to break the traditional online investing mold? Their idea took hold and Wall Street firm Kapitall, Inc. was born in 200…
January 11th, 2013 | by Google Analytics team | published in Google Analytics
The following is a guest post from Michael Loban, CMO of InfoTrust a Google Analytics Certified Partner and Google Analytics Premium Reseller based in Cincinnati, OH.New Year’s is the ideal time for making resolutions (that we keep until the second w…
January 10th, 2013 | by Google Analytics team | published in Google Analytics
The following is a guest post by Mike Pantoliano, a web marketing consultant at Distilled in Seattle.Out of the box, Google Analytics is really powerful. It’s amazing how much awesome data we have at our fingertips by just implementing a couple of line…
January 9th, 2013 | by Google Analytics team | published in Google Analytics
We’re just a week into 2013, and we’re undeniably living in the new multi-screen age. Our day-to-day interactions with technology—and our expectations—have increased dramatically. We’re no longer content to wait until later to buy shoes or sc…
December 19th, 2012 | by Google Analytics team | published in Google Analytics
Last Wednesday we held a webinar on Remarketing with Google Analytics. We launched this feature earlier this year to help you reconnect with your site visitors in relevant ways. Remarketing with Google Analytics lets you show ads to website visitors wh…
December 18th, 2012 | by Google Analytics team | published in Google Analytics
Businesses collect and rely on data that exists in silos across the web – from site analytics to inventory numbers, social media to sales data, there’s more important data available today than most are able to aggregate and analyze themselves.SumAll …
December 13th, 2012 | by Google Analytics team | published in Google Analytics
With the holiday shopping season in full swing, it’s important to ensure your website and digital marketing are running on all cylinders. Your potential customers should be able to find what they need on the digital shelf as easily as in real life. S…
December 12th, 2012 | by Google Analytics team | published in Google Analytics
The following is a guest post from Ellie Fields. Ellie is the Director of Product Marketing at Tableau Software, responsible for new product launch, industry solutions and Tableau’s community. Her data geek credentials come from time served in tec…
December 11th, 2012 | by Google Analytics team | published in Google Analytics
One of the most complex challenges that marketers face is managing the effective segmentation of their user base. Each of their target audiences has a different set of preferences and the process of creating campaigns based on intuition just isn’t effe…
December 7th, 2012 | by Google Analytics team | published in Google Analytics
A little over a year ago we launched Google Analytics Premium to help better meet the needs of our enterprise users. In that time we’ve been happily surprised by the warm reception and how companies have been using Google Analytics Premium to look at…
December 6th, 2012 | by Google Analytics team | published in Google Analytics
One of our favorite features of Google Tag Manager is the ability to add new tags to your site using a tag template instead of copying-and-pasting code — and we’ve just made tagging even easier with several new built-in tag templates. Just add a fe…