Google Data

An incident this week served as an important reminder about what we as an online community need to do to ensure our security.On Tuesday, April 24th, Google identified and canceled AdWords accounts displaying ads that re-directed users to malicious site…

Over the past few months, Stephanie Lim from the Optimization team has been offering tips on optimizing your AdWords account. In her most recent post about keyword optimization, Stephanie offered many insights on how to build and expand your keyword li…

Several weeks ago, we told you about the expansion of the AdWords Seminars program across the U.S.. Today, we’re back with details on the seminar schedule from now through July 2007. Over the next three months, AdWords Seminar leaders will be teaching …

Today, we are introducing a new bidding option called preferred cost bidding — a feature designed to help you save time while achieving your advertising cost goals more consistently. Instead of setting a maximum cost-per-click (CPC) or cost-per-impres…

In recent months, we’ve heard several interesting updates from the Google™ Audio Ads team, who have shared news regarding the development and beta testing of their product.One of the things that keeps that team up at night is the reach — or the nu…

Today, we announced that we are acquiring DoubleClick, a company that has been working with buyers and sellers of Internet ads to help them plan, serve and measure their Internet campaigns since 1996. DoubleClick has two flagship products: DART for Adv…

Recently, we’ve featured a series of posts on AdWords optimization tips for advertisers looking to tune-up their campaign on their own. For those of you who might prefer to receive customized help from one of our AdWords Optimization Specialists, we’d …

Here’s a quick heads up from our tech team:On Saturday, April 14th, the AdWords system will be unavailable from approximately 10 a.m. to 2 p.m. PDT due to scheduled system maintenance. While you won’t be able to log into your accounts during this time,…

In the last year, you’ve probably read a lot about how Google not only manages the issue of click fraud, but also protects our advertisers against the many ways in which criminals attempt click fraud — including clicking on ads themselves, hiring low-…

In previous Optimization Tips posts, Stephanie Lim from the Optimization team shared her tips on assessing your industry and audience, knowing your website and goals, and setting up an AdWords account with a structure that is appropriate to your busine…

If you advertise using site-targeted campaigns, you know they’re a great way to choose who sees your ads since you select the sites on which your ads appear. Now, with the Reach and Frequency Performance report, you can see how many users saw your site…

Our product teams are constantly making adjustments to improve both the user and advertiser experience. As many of you may have already noticed, we’ve recently made two changes to the top AdWords ads that appear above search results on Google.com. Dani…

Now that the winter holidays and Valentine’s Day are behind us, many retailers are gearing up for their next important sales season. Jennie Cohen from the AdWords Retail team is here to let you know about a useful resource:We’d like to invite advertise…

Since their introduction in September 2006, AdWords Seminars have helped advertisers across the US learn how to get more out of their AdWords accounts. Many seminar attendees have told us that what made the experience valuable were the knowledgeable, e…

Last week, we announced the launch of our pay-per-action beta test for selected US advertisers. Since that post went live, we’ve received a number of questions — and wanted to answer the most popular ones (paraphrased for brevity) in a quick follow up…